poppi’s Post

Your brand's culture is the catalyst for trust, loyalty, and lasting success. Don't underestimate its power. Unleash it, and watch your brand soar to new heights. 💓 The Culture-Loyalty Connection 💓 Culture isn't just a reflection; it's a catalyst for loyalty. It shapes how your audience feels about your brand and how they engage with it. Your culture influences the level of satisfaction, engagement, and advocacy your stakeholders have. A strong culture fosters brand loyalty, creating a sense of belonging and alignment. A weak culture erodes loyalty, costing you trust, respect, and loyalty. 🔍 How to Assess Your Culture 🔍 Before you can work magic on your culture, you need to understand its current state and its impact. Dive deep by conducting surveys, interviews, and focus groups. Analyze online reviews, ratings, and feedback. Use powerful tools like the Cultural Web and Competing Values Framework to unearth the elements and dimensions of your culture. This insight will help you align or realign with your brand identity and vision. Want to know more? Connect with us on social to stay up to date with our upcoming Brand Bootcamp Webinars. Dates and times TBC but you can always register your interest by emailing [email protected]. #culture #internal #external #together Sarah Taylor Carolina J Michael Taylor

Face-to-face events are crucial to building brand loyalty, communicating key messages and sparking action that drives revenue and results. By creating culturally, physically, intellectually and emotionally inclusive events, you will not only broaden the event’s sphere of influence, but you’ll engage a larger audience on a deeper level. True inclusivity in event design requires embracing neurodiversity into our approach, and ensuring that our events are accessible and engaging for a variety of cognitive and sensory processing styles.

Creating a strong brand culture is essential for businesses for attracting loyal customers having dedicated employees. ⁠ ⁠ 🫂 By prioritizing transparency and authenticity, you can build trust with your audience and create a sense of community around your brand. ⁠ ⁠

There is so much discussion around brand equity and how we as individuals represent ourselves both in the work place and our personal lives. So I’m curious… What is one thing that makes you unique? Think - You stand out from your collegaues, peers, or friends because of _____. This could be something someone has told you or you’ve discovered on you own! Comment below. #brandequity #personalbranding

I enjoyed the Fast Company article about establishing our personal brand. We are the Chief Brand Officers of us in presenting ourselves, building social capital, and exuding executive presence. Success is not solely on what we do and our results at work. It is about communicating who we are, what aligns with our professional and personal identity, and what we do well. I would also add our personal brand is built on how we work with others and the authentic relationships we build with them. Leaning into all these factors will help us navigate our success at work and in life.

I never thought someone could see and finds me worthy to be a speaker at the event🤔 Until that faithful day when Joy Nicholas hit my DM with a question “Would you like to be a speaker in an audio event?” I was like, me? Speaker? I thought about it for some minutes before I responded with a yes. And the Event took place yesterday. It's a pleasure to share my experience with awesome audience that came around Color has a great impact and it effect can't be left out in branding. Takeaway: One common challenge that arise when rebranding and transitioning into new Colo scheme is → maintaining brand recognition. How to overcome this. Check the pin comment.

Engaged communities act as brand ambassadors. Foster a space where your audience feels valued and heard. Start a monthly Q&A or webinar session. Address queries, share insights, and build rapport.

When was the last time you celebrated? Every brand that ignites a fiery passion in you has had a journey - some vibrant with success, others subtle reminders of the resilience and hard work behind the brand. Understanding a brand's story allows us to deepen our story with them. We learn more about their achievements and also gain insight into their inspiration. Turning each milestone into a beacon of inspiration and a step towards more extraordinary achievements. Here are some steps we use at EightySeven to build celebration into your brand strategy and culture: 🏆 Identify and Document Milestones: Regularly review your business goals and achievements, noting even small victories. It could be anything from launching a new product, hitting a sales target, or receiving positive customer feedback. 💌 Share Your Story: Utilize social media, your website, and internal communications to share these milestones. Narrate the story behind each achievement and the lessons learned. Give context and reiterate how this builds towards the vision. It adds depth to your brand and makes your journey more relatable and engaging. 👯♀️ Involve Your Community: Celebrate with your team, customers, and stakeholders. Host events, share behind-the-scenes content, or create special offers to involve your community in your successes. By inviting people in, you foster a sense of belonging and loyalty. 📈 Reflect and Set New Goals: Use these celebrations as checkpoints to reflect on your brand's growth and set new goals. It's a moment to reassess your direction and fuel future strategies with renewed energy and insights. 🌟 Stay Positive: Maintain a positive outlook through all communications. Celebrating success is as much about maintaining a positive brand image as acknowledging hard work and achievements. By celebrating each milestone, you're not just marking achievements but weaving a narrative of growth, resilience, and positivity that uplifts your brand and everyone connected to it. #BrandGrowth #SuccessCelebration #PositiveBusiness #BrandStorytelling #MilestoneMoments #TeamEngagement

Engaging in culture marketing to your audience is so important. It's a great opportunity to showcase your philosophy and values as a brand, and the people who are behind the brand. (Audiences really like this because it helps humanize your brand!) So, if culture marketing isn't already part of your digital marketing strategies, your spring cleaning assessment is the perfect time to determine which aspects of your company culture could be highlighted. Some things about your company that your audience wants to know include... ➡️What are your employees' values? ➡️What is their story? ➡️How does their story align with your company's story? ➡️Think about if there’s someone in your company doing something noteworthy that you could share publicly. ➡️Is there an event that your team went to? ➡️Something that you did for a client? The combination of those stories over time really lends to marketing your culture! #CultureMarketing #CompanyCulture #MarketingYourCompanyCulture #DigitalMarketingAssessment #DigitalMarketingAudit