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A joke !? really the business is a Cracker in itself ✓for example... Trafficking in antiquities: " Antiquities trafficking is not ‘the third largest illicit trade in the world’, researchers claim New report traces the origins of the oft-repeated superlative, which its authors say is incorrect and actually makes it harder to fight trafficking " 28 July 2023 By The Art Newspaper ↓ https://lnkd.in/gJgJDk2Y & By International Consortium of Investigative Journalists (ICIJ) 20 March 2023 " The Met sets the tone for museums around the world … If the Met is letting all of these things fall through the cracks, what hope do we have for the rest of the art market? — Tess Davis, Antiquities Coalition " ↓ https://lnkd.in/g6-t3ymR & by International Council of Museums (ICOM) ICOM International Observatory on Illicit Traffic in Cultural Goods " «On illicit traffic Every day, somewhere in the world, an object is either stolen or looted in order to be illegally sold on the market. Illicit trafficking in works of art and cultural property has become a serious issue over the past 30 years.» ↓ https://lnkd.in/gCEx3vDH & Info Libération #culture 5 décembre 2023 " #Trafic d’#antiquités : le Palais des beaux-arts de Lille rattrapé par le #scandale " https://lnkd.in/gM-YQKYi •••••AT last The most despicable thing in human beings is poaching. Because it's the living animals that are mutilated and/or dead in conditions of horrendous suffering and all that for business, that's the worst, isn't it... when all this when customs officers are forced to destroy the ivory tusks of elephants victims of poaching " Ivory, rhino horns, pangolin and tiger parts seized in transit from Africa to Asia " 24 January 2022 by INTERPOL ↓ https://lnkd.in/eMYHxyPE

A proposal after party can be minutes after or it can be a few hours after but what it is not is an engagement party. I would say the biggest difference between an engagement party and a proposal after-party is who is hosting the party and when. You Are The Host- with that comes the tab, this may sound like a no-brainer but when trying to keep costs down I’ve seen clients invite people out for drinks to celebrate but are reluctant to pick up the tab. This is your party and so by default, this is your tab to pick up. Read the full article: Proposal After Party | Do or Don’t ▸ https://lttr.ai/ACad9 #ProposalAfterParty #proposalsurpriseparty #surpriseproposalafterparty

A proposal after party can be minutes after or it can be a few hours after but what it is not is an engagement party. I would say the biggest difference between an engagement party and a proposal after-party is who is hosting the party and when. You Are The Host- with that comes the tab, this may sound like a no-brainer but when trying to keep costs down I’ve seen clients invite people out for drinks to celebrate but are reluctant to pick up the tab. This is your party and so by default, this is your tab to pick up. Read the full article: Proposal After Party | Do or Don’t ▸ https://lttr.ai/AITL4 #ProposalAfterParty #proposalsurpriseparty #surpriseproposalafterparty

Sunday was St Patrick’s day. A global day of celebration of Irish culture which feels like it’s getting bigger each and every year in its scale. So what better day to jump in, join the fun and see if you can get people to reappraise what they drink … and whether there might be more than Guinness to enjoy. That’s what Kahlua did. And people loved it.  🎉 The atmosphere/ambience, infectious enthusiasm, jolly 🎻 The music (contributing to the above) 🤣 Funny - the story, the facial expressions, the Tucan, the twist 😯 Surprise/curve ball - the moment of him turning round with a cocktail, the play on Guinness 🍸 The twist on tradition and acceptance - celebrating non conformity, affectionate It also gives them a powerful positive association or space to be part of the big event. Being a part of St Patrick’s day.  This all meant that the ad was seen as incredibly well loved, resonant, highly distinctive and really did make people who wouldn’t have considered Kahlua pre seeing the ad actually want to try it. Only 3% considered the brand before being exposed to the ad in the middle of programming surrounded by other ads …. And after, 22% would consider it. Now to the elephant in the room.  Not everyone realised or remembered it was a Kahlua ad. We show the ad as part of an ‘ad break’ with other ads in the middle of programming then ask what brands people remember being advertised.  The number mentioning Kahlua is less than we’d often see.  BUT - there is an additional 10% who talked about espresso martini (which benefits Kahlua). Inevitably …. There are also 7% who remember Guinness.  Now we could see that as a really bad thing … or we could weigh up a few things: - It’s a smaller brand.  They have a lot to gain by being part of St Patrick’s day, being another drink to consider, being humorous, being an accepted drink.  - The way it positions Kahlua cleverly as an alternative.  An attractive one.  A fun one. An accepted one is very clever. - Is Guinness really a competitor? Or given the number who do get the brand, is attaching the love so many feel for Guinness powerful? - Could Kahlua habit stack on Guinness as James Clear would say?  When you’ve had enough Guinness you move seamlessly to Kahlua or an espresso martini I say well done to Kahlua, Pernod Ricard and Wieden + Kennedy Sign up to the newsletter for insights into an interesting ad each week. https://lnkd.in/e-VVDCSC https://lnkd.in/ema3AbMW #consumerinsights #kahlua #advertising #marketing #effectiveadvertising #stpatricksday

Where are my #Chicago #Advertising #Freelance ppl? We know how wonderful this event is!! Let's gather up 10 freelance friends, buy a table for the Off The Street Club holiday gala and be the loudest group there. I'm **pretty** sure we can write this off as a business expense. Right, Angie Moody? Who's with me? #dogoodwork #giveback #strategicplanning

Do your special skills scare people 👻 Just because your unique skills make people nervous does not mean your abilities are SCARY 🎃 It just means it is not THEIR wheelhouse. It’s my job as the Marketing Director to help my teammates feel prepared and capable for marketing days. Everyone wants to help meet the needs of the children and young adults in our programs. Marketing is a tool to get us there! I like to sending the team samples of what we’re going to work on when we are scheduled to meet. I also do my best to write out scripts and choose sounds that I know they will get on board with! We all have qualities that are valuable. We really are better together. How do you collaborate with team members to make your workplace more fun and comfortable for all?

The number one hospitality faux pas, as reported by first-time visitors, is that "Nobody spoke to me." Of course, most of the time that's not really accurate. Someone probably said, "Good morning" as the guest walked from the front door to the pews. Instead, what the visitor is really saying is, "No one took the time to have a conversation with me. I was essentially ignored." Which in many churches – more than we'd care to admit – is probably true. In this episode, Drs. Kris and Bill talk about three ways to make sure your first-time visitors feel welcomed, noticed, and important. https://bit.ly/3ZBdE01

Can we talk about ribbon-cutting ceremonies? The giant scissors? The ends of the short ribbon (not even holding anything together) being stretched between smiling executives? The go-to event for any opening that results in the played-out photo op. I think we can do better. Even a little creativity can go a long way here. Opening up a new ice cream shop? Make it a public event. Hold a contest in advance to see who gets the very first scoop and make that inaugural scoop the grand opening moment. Flip a switch on a sign (you never see nighttime opening moments). Ceremoniously unlock and open the doors for your eagerly awaiting first customers to come flooding in. Book-end the original groundbreaking moment with a tightening of the last screw or nailing the last nail all these years later. There are so many ways to turn a ho-hum moment into something more fun, memorable and social-media worthy