Visa wants to become a network of networks. Re-inventing the card is a means to do it. Can they pull it off? Let’s take a look. On May 15th Visa announced a set of features aimed at revolutionizing the card. This is a summary: 1. Visa Flexible Credential — Allow users to access multiple accounts through a single (Visa) credential — Example: Users can change between funding methods (debit, credit, BNPL, rewards points) and/or set preferences on their (mobile-banking) apps on when and how these will apply — Already live in Asia – to launch with Affirm later this summer in the US 2. Tap to Everything — Tap to Pay: Any device can now be a POS device — Tap to Confirm: Easily authenticates identity when shopping online — Tap to Add Card: Enhances security when adding card into a wallet or app — Tap to P2P (person-to-person): Allows #money to be sent between family and friends 3. Visa Payment Passkey Service — It confirms a consumer’s identity and authorizes online #payments with a quick scan of their biometrics (i.e. face or fingerprint) — When shopping online, Visa passkeys replace the need for passwords or one-time codes, enabling more streamlined, secure transactions — As its first deployment of passkeys, Visa is integrating the service into Click2Pay 4. Pay by Bank — Visa will be using Open #Banking to enable account-to-account (A2A) payments — Leveraging the acquisition of Tink, Visa expands now the functionality from Europe to the US 5. Visa Protect for A2A Payments — Aiming at solving one of the biggest challenges that the adoption of Real-Time Payments brings about: fraud — It applies AI to help mitigate fraud for A2A payments on RTP rails — Live in Latin America and piloting in the UK 6. Data Tokens — Data privacy combined with personalised shopping via tokenization — Consumers will receive real-time, personalized offers from merchants’ AI models, whereas they retain control of their data These are not one-off features but have been years in the making and align with a long-term strategy. Here’s what’s behind: — Visa wants to ride the GenAI wave that is taking #ecommerce and payments by storm — Empowering personalized experiences — Visa takes center stage, whereas funding methods take a step back. It's all about Visa — Tokenization, Tap2Pay and Click2Pay become the enablers behind Visa core products (credit, debit, prepaid) — Rather than a threat, Open Banking is integrated in a multi-payments infrastructure, becoming part of the Visa value added services — A further step for Visa to leverage global digital wallet adoption. All of the new features are powering mobile apps and digital wallets — It’s all about the user experience (i.e. Tap2Everything) — Interoperability, privacy and security combined — Giving merchants, banks and consumers more flexibility and choice while remaining the driving force behind Opinions: my own, source: Visa
What do you think about non-card payment trend?
Looks like Visa wants to become the global super payment network; a combination of PayPal, Domestic Switch, SWIFT, Wise - all in one network!
You are the master at adapting and synthesizing a lot of information.
Those are probably the announcements everyone expected from PayPals conference earlier this year 😁 this is massive and will require very hard work but tbh I think Visa can pull that off, they are amazing in analyzing and executing new trends (stable coins, wallets,…)
Visa started off as a card association company first with a network designed to route transactions. Over the decades though clearly, Visa has established itself primarily as a technology company. It's no longer about membership rules and routing transactions alone. By creating platform and device agnostic solutions, Visa has a great future in store! The only gripe would be one that merchants and Acquirers have always had: transparency around interchange!!
A2A , open banking are the main challenges. Lets see how they manage.
The pricing thing is the one which is especially interesting to me..)
In India UPI payments have outclassed every other modes of payments. This is the smartphone movement of payments.
Panagiotis Kriaris great share will be waiting for a global wallet. It's good they are warming up to open banking .
Retraité
1moN'y aurait-il pas un oxymore entre la soi-disant réinvention et son support, la carte ? 😉 Depuis, que l'automatisation des différents systèmes monétiques, associés à la carte, il ne s'est jamais passé une année sans une annonce d'une nouvelle carte qui allait révolutionner toute l'économie des paiements. Tout cela pour faire un pschitt tout aussi retentissant du fait de l'absence d'innovation réelle ; ce n'était que de la customisation pour améliorer une vitrine et au-delà laisser survivre une économie à bout de souffle.