Beitrag von Pinterest

In this installment of Direct 60 Insights, we pull from our research and interviews - with help from Howl - to share how brands are adjusting their social strategy with creator-led authenticity. Learn how to master brand-to-consumer: https://lnkd.in/eyS7nGAs Note: Noah G., Sonal Gandhi, Raymond Gnesin, Michelle So, Stacy Schmitz, Kevin Forsyth, Alexandra Hausser

Learning Day 1133: "This kind of anti-social social media approach is something users don’t get anywhere else. “[Pinterest] is inherently inwards-facing, because you’re collecting content for yourself. Instagram and TikTok, on the other hand, are outward-facing. On those platforms, you’re essentially performing for your audience, and the success of your content depends on how much they like what you post,” says Phoebe Dodds, a digital marketing strategist. When it comes to Pinterest, she says, “Forget vanity metrics.”" "That’s by design, according to Pinterest CMO Andréa Mallard. “We are not ‘engagement via enragement.’ The things that get the most distribution on Pinterest are the things that get saved most. That's very different than having the things that get the most distribution be the things that get the most responses,” she says." These are some of the same insights I've heard working on a few social product case studies over the years. Excited to see how Pinterest continues to innovate in the space. Would love to chat with folks having and leading the conversations on what's next in social! Feel free to reach out and pitch me if you're a founder in this area especially. https://lnkd.in/eHv-DUZ2 #businessthey

The first-ever report about what it’s *really* like to work in social media marketing is here! Hot tea will be spilled, shining insights will be gleaned, real feelings will be validated. You know you’re curious 🕵🏻♀️ Grab your copy here: https://ow.ly/Rp5e50PKMGB

Let’s ⚠️BeReal⚠️, what is one thing our world desires most? Hint: Authentic human connection. As we turn the page in yet another year of a social media-driven world, we begin to enter the era of transparency and authenticity. Social Media Manager, Gabriela Crays, shares how we’ll see these trends play out in 2023 in our recent blog.

“It probably took at least 15 minutes to try to get something posted on all our different accounts. But now, it takes maybe two and a half minutes.” - Megan Freeman, Marketing & Communications Specialist, City of Ballwin. This quote perfectly captures the impact that Social News Desk can have on cutting down the amount of time you spend on your day-to-day social media strategy. Read more about how we're transforming social media publishing for local government ⬇ #socialemediamarketing #localgovernment

I've come to realize that the constant pressure of posting on social media week after week, day after day, and striving for consistency has made me feel increasingly inauthentic. The rigid planning and adherence to a schedule have robbed me of the spontaneity that once infused my posts with genuine passion. It's time to break free from these limitations and return to a more spontaneous approach on social media. I want to embrace the freedom of sharing content when inspiration strikes, allowing my true authenticity to shine through without the constraints of planning every detail. Spontaneity will once again be the heartbeat of my social media presence, bringing back the joy and excitement that was lost in the pursuit of consistency. I’m not sure when I’ll next post. It may be tomorrow or next week. My new blog post explores more on this subject and the link for it is in the comments section of this post.

The information all social media managers & their creatives needs to keep at their fingertips!

How to Get Verified on Instagram and Obtain the Blue Tick Learn how to get verified on Instagram and obtain the coveted blue tick. Increase your profile's credibility and stand out in the digital world. #OwnPetz #VerifiedOnInstagram #BlueTickGuide #InstagramVerification #ProfileCredibility #StandOutOnSocial https://lnkd.in/dGHXQ2sh