Pinterest Business’ Post

Learn how to make the most out of your Pinterest campaigns in Q4 by joining our live webinar on October 4th! 📌

As we wrap up 2023's third quarter, let's embark on a journey down memory lane to revisit the exhilarating milestones of our Facebook marketing expedition this year. 📅 Here, I'll delve into some key highlights that showcase the remarkable evolution of our strategies on the Facebook platform: 📈 Facebook's Ad Reach: Our journey on Facebook has been nothing short of spectacular, with our ads consistently reaching over 20 million users on a monthly basis. This phenomenal achievement has been a testament to the relentless dedication and creativity of our marketing team. 🔥 💰 ROI Growth: In the realm of return on investment (ROI), our performance this year has been nothing short of a triumph. We've witnessed a jaw-dropping 30% increase in ROI compared to the previous year. This remarkable feat has propelled Facebook into the ranks of our top-performing platforms. 💼 🌐 Geo Insights: The month of August unveiled a treasure trove of insights as we navigated the intricacies of global markets. England emerged as a goldmine for conversions, with Facebook emerging as the primary traffic source in the kingdom. Our strategic prowess found its match in the British market, and the results were truly inspiring. 🇬🇧🇹🇷🌍 Share your thoughts, insights, and triumphs in the comments below! 👇 #FacebookMarketing #DigitalMarketing #ROI #GeoTrends

Struggling with declining Facebook ad performance post-Valentine's Day? Improve your results with this concise recovery guide: 1. Identify the Problem: Dive deep to understand the root cause. Analyze key areas: ad account, online store, industry trends, overall landscape, and recent changes. 2. Design a Recovery Plan: Utilize your insights to craft a strategic plan. Refresh creatives, adjust strategies, or revert to what worked before. 3. Execute and Analyze: Implement your plan meticulously and monitor closely. Iterate based on data for continuous improvement. Remember, success lies in understanding the why, crafting a thoughtful strategy, and executing with precision. Ready to turn your Facebook ad performance around? Let's get started!

🚀 Before crafting your next Facebook Ad, pause and reflect: What's the irresistible bait for my prospects? What issues are they grappling with right now? Begin your Ad with these insights. Remember, it's all about THEM (your customer) – not you.

🍪 Exciting Times in #Marketing! 🍪 Big changes are on the horizon in the marketing world, and guess what? It's a game-changer! 🌐 The era of third-party cookies is fading away, but fear not – it's not the end of effective campaigns! On Pinterest Business, we're unlocking the power of first-party platform data and your first-party customer lists! So, why Pinterest? 📌 Because it's a treasure trove of #opportunities waiting to be discovered! You can achieve equal or even BETTER results by tapping into the goldmine of first-party data. 📊 Ready to take your campaigns to the next level? 🚀 Here are some insider tips to help you unleash the full potential of Pinterest and make your #brand shine! 👉 https://lnkd.in/eQqsDTJQ

Absolutely agree on simplifying ad metrics. Paired with that concept is getting clear on benchmarking. For example, I use ROAS as much as the next person, but a nuance that's rarely discussed in marketing rooms is determining "good" vs "bad" ROAS. Every company should have a clear definition of what a good ROAS is for their specific business/campaign/growth engine. Here's why: The punchline is, a 2X (or 3X or 4X...) ROAS can be profitable for one business or initiative, and it can fast track another into bankruptcy if unchecked, because the number that really matters at the end of it all is the net profit. Some products/services cost more to deliver to the customer than others, and that number needs to be understood and considered. ✅ Scenario 1—Selling a $1k digital course Ad spend: $10k Purchases: 20 Revenue: $20k ROAS: 2X Gross profit (Rev. minus ad cost): $10k Net profit (Gross minus operational expenses): $5k ❌ Scenario 2—Selling a $200 rug Ad spend: $10k Purchases: 100 Revenue: $20k ROAS: 2X Gross profit (Rev. minus ad cost): $10k Net profit (Gross minus operational/COG expenses): -$2k The first product does pretty good with a 2X ROAS, while the second product loses money with a 2X ROAS because it costs more to produce and deliver. It's also important to know your average lifetime customer value and average time to second purchase when considering ROAS benchmarks and ad budgeting. Marketing execs need to understand this and be able to confidently explain this to their teams and stakeholders.

Attention media planners and social media marketing specialists 👋 Don't miss our upcoming Pinterest Nordics Holiday Webinar on August 23rd! Join Nordic Pinterest experts as they share valuable insights and best practices to help you leverage Pinterest for a successful holiday season. In this webinar, you will: 📌 Discover how Pinterest plays a crucial role in holiday planning. 📌Learn proven strategies to effectively target and engage holiday shoppers. 📌Explore ad formats and campaign tactics to drive impressive results. Take your digital marketing efforts to the next level this holiday season! Secure your spot here:

Want better Facebook ad performance? Learn how to boost results with optimized creative strategies right here! https://lnkd.in/ehuM49SB https://lnkd.in/ehuM49SB

📢 Attention media planners and social media marketing specialists! 🚀 Don't miss our upcoming Pinterest Nordics Holiday Webinar on August 23 at 2pm GMT+2! 🎉 Join industry experts as they share valuable insights and best practices to help you leverage Pinterest for a successful holiday season. 🎄✨ In this webinar, you will: 📌 Discover how Pinterest plays a crucial role in holiday planning. 📌 Learn proven strategies to effectively target and engage holiday shoppers. 📌 Explore ad formats and campaign tactics to drive impressive results. Take your digital marketing efforts to the next level this holiday season! Secure your spot now: https://lnkd.in/eXp2BsCi #PinterestNordicsWebinar #HolidayMarketing #DigitalMarketing

Boost Your Facebook Ad Campaign with Proven Strategies! 💼🔑 Learn the Secrets to Success on Facebook and Drive Better Results! Check full article on SD blog 📖 https://lnkd.in/d7wEUM2w Watch full video here 🎬 https://lnkd.in/daRFUu5p Hoping you like this 👊 mention a friend who should check it out!