Permutive’s Post

Join our #QuoVadis Use Case Webinar with Permutive "Publishers of the world unite and take over" May 2, 11AM ET. https://lnkd.in/e8tAxcg4 This is the third installment of our #Identity Use Case Webinar Series. We’ll get another master class perspective from Joe Root, CEO and founder of Permutive, on May 2 at 11 AM. This webinar is essential for those seeking to navigate the new dynamics of audience targeting and maximize utility in a cookieless world. In this session, we'll explore: 1. The application of #economic principles to understand the trade-offs between data #scale and #accuracy of audience targeting. 2. A deep discussion with Joe Root about first-party data and the future of advertising identity solutions. 3. The broader impact of these shifts on #publisher livelihoods highlighting real-world challenges and strategic opportunities. See you there!

Should marketers “Trust the Robot”? 🤖 Google, Meta and TikTok alike have all built AI-powered ad tools to manage multiple facets of campaign management, from audience targeting to budget allocation. Yet trust in these tools remains an issue for many marketers. Our Chief Product Officer, North America, Jeremy Hull, spoke to Seb Joseph & Krystal Scanlon at Digiday about how marketers are balancing skepticism with utilization of AI-media buying on platforms. Read it here 👉 https://lnkd.in/efqJEk-R

Do consumers trust you? Maybe not as much as you think. Trust is a must with today's consumers. They want to buy from brands that are reliable and aligned with their personal values. Purpose-driven marketing - when informed by high-quality audience data - is a profitable long-term marketing strategy that builds and maintains consumer trust in your organization. But there's a lot at stake if your purpose-driven campaign targeting is off. Are you willing to risk your reputation on your audience data? Read our guide to building consumer trust with purpose-driven marketing including tips on identifying the high-quality audience data you need to reach the right people on your shared values. https://hubs.la/Q01_wNqQ0 #purposedriven #causemarketing #audiencedata #dataquality

Sign up now for our webinar on June 5th on the exciting developments in leveraging first party data using LiveRamp to achieve stronger ROI.

🚀 How to Prepare for the Death of Similar Audiences 🚀 Many people ask us how to prepare for when Similar Audiences go away. It's simple: 1️⃣ Invest in high-quality first-party audience data to ensure you have a solid foundation for targeting. 2️⃣ Get familiar with optimized targeting and audience expansion techniques to maximize your reach. 3️⃣ If you haven't already, start testing and carefully analyze your data to uncover valuable insights. 4️⃣ Based on your findings, decide whether or not you should utilize optimized targeting using your own data. That's it, really! Remember, there is no one-to-one replacement for Similar Audiences, but by taking these steps, you can adapt and thrive in the ever-evolving digital landscape. #DigitalMarketing #AudienceTargeting #DataAnalysis #AdaptToChange

The cookieless future of interest-based targeting is here! Meet Contextual Audiences by Seedtag. Leave behind the assumptions, stereotypes, & guessing games when trying to reach your desired audience. It's time to create meaningful connections with your audience like never before. Learn more: https://lnkd.in/eBcX9iDy #ContextualAudiences #ContextualAdvertising #Seedtag

The gradual shift away from third-party cookies shifts sparks exciting opportunities for innovative strategies in audience targeting and data management. Emerging identifiers like UID2 that prioritize privacy and accuracy are setting the standard as a tool for advertisers to remain effective in a post-cookie world.     In our latest Ask the Expert segment, our very own Christopher Feo invites The Trade Desk's Gabe Richman to discuss strategies for navigating a world without cookies.    Watch the Q&A to discover how The Trade Desk’s UID2 and Experian’s Geo-Indexed audiences are powerful tools to help you navigate the post-cookie world: https://lnkd.in/ec2UdHUm

Listening to this conversation will be the best 20 minutes of your day! These guys tackle it all - Identity, Addressability, Audiences, and Partnership https://lnkd.in/ec2UdHUm

Check out this video to learn how Experian and TTD are are using UID2 to navigate the cookieless world!

Thrilled to share insights from our latest "Ask The Expert" episode featuring The Trade Desk. This session highlighted the powerful partnership between Experian and The Trade Desk, revolutionizing advertising strategies in a world moving beyond third-party cookies.     Key Discussion Points:  Unified I.D. 2.0 (UID2): A groundbreaking identifier leading a transformative shift in digital identity. It prioritizes privacy and user consent, ensuring effective and privacy-respecting advertising campaigns.   Expanding Reach and Impact: Our collaboration is extending the reach of UID2 across diverse advertising channels, ensuring your ads hit the mark with the right audience.   Precise, Privacy-Conscious Targeting: Leveraging Experian's extensive database across various verticals ensures your targeting is accurate and aligns with strict privacy standards.     Want to explore how this can boost your advertising strategy? Let's connect!    #DigitalAdvertising #CTV #Experian #TheTradeDesk #thirdpartycookies #UID2 #Cookielessadvertising