Paradigm Life’s Post

Feeling prepared for the rest of 2024? While headlines around halting economic growth and persisting high inflation continue, we’re entering the new year with a bit of good news: consumer confidence is continuing its holiday climb with a 20-point year-on-year rise. While no-one can't be entirely sure what to expect over the next 12 months, we do know is that advertising is shifting, the influx of video content is growing, and the need to have assets that stand out for campaigns – no matter whether your brand is B2B or B2C – is growing. Read our January digital trends report, compiled by our experts, Ben Wood, Julie Reid and Sara Galbiati, to find out more about these trends and the latest industry updates 👉 https://bit.ly/3S5mj8B #DigitalTrends #MarketingTrends #JanuaryTrends #2024Trends

Consumers are spending less money. Compared to the spring, our research is showing that essential spending rates are down (think groceries, transportation, and utilities) and discretionary spending is flat (think entertainment, travel, restaurants, and savings). For marketers and businesses, this is good news because there's more room in people's pocketbooks. People are feeling the impacts of decreasing inflation and they're being more thoughtful with their purchase decisions. 🔑 For businesses, here's the key question: How are you standing out? In a world where people are cautious about where their money's going, it's on you to make your product or service feel essential. Better yet, in your messaging communicate how spending with you will lessen feelings of anxiety, as we've seen a jump in consumer-reported anxiety as we approach the fall. How can your product or service help alleviate this? ▶ For more consumer insights, go to https://lnkd.in/gGJitueN and learn how you can get the insights you need about how consumers are shopping, spending and feeling in just five-to-ten minutes per week. #ConsumerSpending #ConsumerResearch #Inflation #MarketingStrategy

Find out what the most popular cost-saving actions have been for the past month. Read the Connecting with Global Consumers report.  https://lnkd.in/gcP5yXbe

Wise words from Rory Sutherland... There's a level of hubris when it comes to digital advertising; we assume that consumers are in-market to buy and are surprised when they don't. In reality, they are in-market to engage with content that they're interested in and digital ads prevents them from doing that. To influence consumers, you need to meet them where they are, understand their context, and ensure that your marketing and technology reflect this. The good news is that you can accomplish all of this through Tickle Global. We give our partners insight into the 97% of consumers who aren't in the market yet but will be soon. Reach out at [email protected] to find out more.

Despite economic uncertainty and fears of recession, marketing in today's economy is thriving. Consumer demand is increasing, presenting marketers with numerous revenue opportunities heading into 2024. Check out these 4 consumer trends to watch: https://lnkd.in/eJpJadz2 #marketing #economy #consumerTrends

The biggest hidden wealth transfer occurs literally under my nose: when my consumer data is sent to platforms (like Meta and Alphabet) for $0 per month in a standard End User License Agreement (EULA). In aggregate, the value is comparable in inflation adjusted dollars to the slave trade. In today’s dollars, the slave trade of 1860 would be valued at >$200B annually, which is less than the annual revenues of Facebook and Google combined. The largest unpriced market ever – potentially 100x bigger than the wealth transfer alluded to above – also occurs under my nose: the peer-2-peer follow market. Every friend/follow/subscribe is an effective licensing transaction for content which today is free 99.99% of the time. The price of EULAs and follows are $0 because of a lack of liquidity — not because $0 is the equilibrium price. The lack of liquidity is the result of the dollar currency naturally being too big to measure <$0.01 data bits. The USD was designed in 1913 to measure the labor-industrial economy. In comparison to labor and industrial goods, data goods are a lower value input, albeit much more widely distributed. Furthermore, while labor and industrial economic inputs are exhaustive (rival), data is non-exhaustive (non-rival). For example, content can be consumed by a million users simultaneously, but an employee or machine can only be used at one place at a time. For these reasons, we have reason to believe that data is not being measured adequately today.   The result is that nobody other than the platform operators owns the network today. We are the product! That data has been vacuumed by platforms has resulted in massive inequalities. We're trying to change that Tree of Wally (ω) We are pricing EULAs and follow actions. This allows us to create a place where you can bet on influencers going viral and invest in profiles. visit: www.treeofwally.com

"Mcommerce reached a new milestone, accounting for over half (51.1%) of online sales as shoppers turned to their smartphones to quickly take advantage of last-minute deals." With social and content apps finding new ways to incorporate commerce into their experience, this number will only continue to grow. Measure is pulling in early stats around TikTok Shop, and we are excited to see not only how commerce but discovery habits will shift over the months ahead. #retail #commerce #socialcommerce

Last year, a staggering two-thirds of the financial industry increased its advertising expenditure, intensifying the digital competition landscape like never before. This shift also signifies that contemporary consumers enjoy unprecedented access to education and resources. They seek services tailored to their preferences, not industry standards. Authenticity and a seamless experience have become prerequisites, particularly in a commoditized sector like ours. Resisting change in your sales approach and failing to align with these evolving consumer expectations is a colossal missed opportunity. It's imperative to acknowledge evolving consumer behavior and align your firm with these changes before it's too late. #LoneBeacon #Consumer #ConsumerBehavior #Financial #FinancialAdvisory

https://lnkd.in/ehYpQbtG Being a marketer in 2024 isn't for the faint-hearted - with the ever-changing media landscape (accelerated by AI) and the uncertain economic context, there are a lot of variables and unknowns to navigate. Being equipped with reliable insights and information is the key to success. That's why we at ECI Media Management publish our annual Media Inflation Report - to provide media inflation forecasts that result from forensic analysis of media pricing data from a variety of sources, alongside an exploration of the key economic, geopolitical and industry factors that affect that pricing. Click on the link to read and download the report, and discover our forecasts - global, regional and for 50 countries around the world. #mediainflation #mediabuying #mediainvestment #CMOinsights #marketing2024 #highermediavalue Fredrik Kinge | Joakim Attack | Ulrich Boyer | Laura Mähler Nelander | Colin T. Linggo | Lauren Collie | Richard Edwards | Munjereen Sadek | Charles Fleming | Alexandra Matthews

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