Orla Graham MPRCA’s Post

The International Association for Measurement and Evaluation of Communication (AMEC) established the Barcelona Principles to elevate communication measurement.  The principles help PR practitioners focus on outcomes, blend qualitative and quantitative methods, and ditch outdated metrics, in addition to enhancing transparency, consistency, and effectiveness in PR 📊📈 #BarcelonaPrinciples #PRMeasurement

Join the global conversation and discover the insights from the IPREX Global Communication Report: State of Global Communications and Marketing 2023. This report is a must-read for anyone in the communications and marketing field as it unveils shared challenges and a world of common optimism. It's based on a survey of nearly 500 communicators worldwide, covering topics like resources, challenges, diversity, and the future of our industry. Access the full report here: https://lnkd.in/eZ4BDuD7

In the business landscape, Strategic Communications has evolved, intertwining with technology, globalization, and data analytics. Integrated marketing and PR strategies, personalized messaging, and crisis management are now integral. Businesses adapt, engaging stakeholders globally, ensuring resilience in an ever-changing environment. #StrategicCommsEvolution #MarketingCommunications #IntegratedMarketingPR #CorporateEvolution

👉The Evolution of Strategic Communications in business mirrors technological advancements, globalization, and data-driven decision-making. Integrated marketing and public relations, coupled with personalized strategies, have become pivotal. Adapting to the dynamic landscape, businesses engage stakeholders globally, master crisis communication, and embrace innovation, ensuring impactful and resilient communication in the ever-evolving corporate sphere. #CommunicationTrends #IntegratedMarketingPR #MarketingCommunications #InnovateToCommunicate #StrategicCommsEvolution

My Forbes Communications Council recently tackled the topic of battling message overload within organizations, and how to ensure you get the right content in front of the right employees at the right time. No easy feat when most organizations, like mine at ATB Financial, have a multitude of projects, announcements and information to share on a daily basis. For me, it's all about prioritizing what messaging team members "need" to hear versus what updates some groups "want" shared. Be selective in what constitutes an organization-wide announcement and then apply all of your best practices to it - like audience, voice and channels. Information overload is real, and your expertise is needed to ensure the highest-priority messages are delivered and delivered well. Check out more tips from the Council! https://lnkd.in/ghNzyGZe

3 game-changing insights you need to know when hiring a Communications Specialist. 1.      Strategic Business Impact: Want to take your business to new heights? Hire a communications practitioner who understands how effective communication drives business success. These strategic thinkers will align your messaging, engage audiences, and help you achieve your goals with precision. 2.      IABC Membership: Ever heard of the International Association for Business Communication (IABC)? It's the global hub connecting top-notch communication professionals with the latest insights and best practices. When seeking talent, prioritize candidates who are part of the IABC community. They bring ethics, expertise, and a commitment to the Global Standard in communication. 3.      Practical Application: Communication degrees often miss the mark when it comes to real-world application. That's why it's crucial to look for practical experience and IABC accreditation when hiring. These practitioners hit the ground running; they are armed with the skills to develop communication plans, engage diverse audiences, and measure their impact on your organization's success. Do you apply the IABC’s Global Standard, and subscribe to the IABC’s professional development programmes, aimed at life-long and relevant career growth? Transform your communication capabilities! Connect with IABC professionals and let them unleash the power of strategic communication. Find out more: CommStrat Communication & Ideation +27(0)66316371 [email protected]  https://www.iabc.com/About #communication #businessresults #smartdecisions #CommStratCommunication&Ideation

📅 October 18-19: In less than a month we will be participating in Comms Connect Australia 2023 in Melbourne, Australia. We're counting down the days until October 18-19 when we'll be joining the critical communications community at this premier event. Here's why you don't want to miss it: - Get the inside scoop on our cutting-edge technology solutions in critical communication - Connect with our experts to discuss all your critical communication needs - Access vital information that can transform your critical communication strategies Come and join us and discover the latest advancements in critical communications.  #CommsConnect #CriticalCommunication #DAMM #TechnologyTrends

Major changes in society, business, and technology are influencing how large and small businesses manage public relations today. PR is constantly adapting to today's business environment, whether it's to new technologies or changing customer tastes. #TMA #TheMarcomAavenue #TeamTMA #ThePRAvenue #PublicRelations #IndustryTrends

📈 Optimism is on the rise for 2024! Gini Dietrich has key insights from the CMO Survey on how to shape your communication strategy for a brighter year ahead https://lnkd.in/d-GGHqgx

Whether you are a CMO aiming to justify your budget plans for the upcoming year or to showcase your value within the company, it's crucial to understand the importance of effective communication measurement. Anni Kosunen from Ellun Kanat in Helsinki explains how CMOs can measure and highlight the impact of their comms initiatives in the latest Public Relations Global Network blog post. https://bit.ly/47i0He8