We kicked off our “SHAPE. TOMORROW.” celebrations with a bang, starting with an inspiring Innovation Summit! 💡
As part of our anniversary-related future initiative we hosted a day-long summit at our headquarters, focusing on what HUGO BOSS is doing to drive innovation and create a more dynamic future of fashion.
Highlights from the day included the special LET’S TALK BUSINESS panel discussion on “How Innovation Shapes the Future of HUGO BOSS” with our CEO, Daniel Grieder, and Dorothee Niebergall, Nadia Kokni, Jan Philipp Wintjes and Christopher Koerber, moderated by Christian Kuhn.
We also invited industry experts for a thought-provoking exploration on “How to Turn Uncertainties into Future Opportunities and Impact”. Both talks were livestreamed for all colleagues, so they could follow the inspiring discussions wherever they were.
The feel-good garden and experience area was transformed into an innovation showcase, with 14 booths and three workshops specifically dedicated to our unique initiatives: a new state-of-the art customization service, personalization in retail, NFC tech with Imaginary Ones, Roblox for HUGO BLUE, and Magic Moment — a ski jacket from the BOSS x Perfect Moment capsule that became a smart device thanks to a custom tag on their sleeve — to name a few!
Explore more of what happened on the day here: on.hugoboss.com/IS24-
#ShapeTomorrow #insideHUGOBOSS
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