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🤧 Ah-ah-ahcoo! ‘Tis the season for allergies, and Numerator has released new findings on allergy medication buyers and their sentiments around over-the-counter allergy medications. 🏡 64% of US households purchased OTC allergy medications in the last 12 months, spending an average of almost $58 and making 3-4 separate purchases. 💲 72% of surveyed allergy med buyers said that brand names and store brands are usually the same quality. 📊 38% of buyers said they mostly or always purchase brand name, 36% said they mostly or always purchase store brand, and 26% of buyers said they purchase brand name and store brand equally. 💊 Top Allergy Care Brands by Share of Spend (Numerator TruView, Last 52W ending 3/31/24) 🤧 Zyrtec (13.2%) 🤧 Claritin (13.0%) 🤧 Equate (11.7%) 🤧 Allegra (9.1%) 🤧 Flonase (7.0%) 🤧 CVS Health (5.2%) 🤧 Kirkland Signature (4.8%) 🤧 Benadryl (4.6%) 🤧 Xyzal (4.3%) 🤧 Walgreens (3.0%) Read the press release: https://bit.ly/4ajMNJr #Numerator #consumerinsights #consumersurvey #allergymeds #seasonalallergies

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