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Are we tired of influencer brands, or are we just craving more substance? Let's chat about the power player, Jackie Aina! This Nigerian-American beauty guru didn't just stop at one, she's launched FOUR new perfumes! Her big reveal came on none other than International Fragrance Day. I've followed Jackie's journey from her early days of beauty content on YouTube, through her collaborations with top brands, to crafting her very own home fragrance company. Now, she's venturing into the world of luxurious perfumes! This isn't just a brand extension, it's what I'd call a "horizontal alignment". It’s way more engaging than the usual influencer launches that can feel like a quick cash grab. Did you know Jackie has been open about her struggles with hyperhidrosis, a condition causing excessive sweating? This personal battle has led her to appreciate the power of a great fragrance, making this perfume launch incredibly heartfelt and authentic. Which influencer launches have caught your eye this year? Let's chat about it! #Fragrance #InfluencerBrands

In a world where celebrity endorsements have transformed into full-fledged brand ventures and the #beauty industry has witnessed an explosion of more than 90 celebrity and influencer beauty brands in the US alone, many of them nevertheless stall in their path to growth. Kearney experts discuss their approach to taking celebrity beauty brands from mere endorsements to enduring empires: Authors: Tatiana Perim, Pauline Mexmain, and Jennifer Liu

In a world where trends come and go like whispers in the wind, there are those whose voices resonate like thunder, shaping the very fabric of our cosmetic cosmos. Enter the realm of Beauty Influencers – the modern-day muses whose expertise transcends mere makeup application, weaving narratives of empowerment, self-expression, and unapologetic confidence. But what does it take to ascend the throne of beauty influence? It's not just about the perfectly blended eyeshadow or the flawless contour; it's about mastering the art of storytelling, connecting with your audience on a visceral level, and igniting the flames of inspiration with every post, every tutorial, every heartfelt confession. To become a Beauty Influencer is to embark on a journey of self-discovery, where authenticity reigns supreme and vulnerability becomes your greatest strength. It's about baring your soul alongside your makeup routine, sharing the highs and lows of your beauty odyssey, and inviting others to join you on the quest for self-love and acceptance. But make no mistake – the path to beauty influence is not paved with rose petals alone. It requires unwavering dedication, relentless hustle, and a willingness to weather the storms of criticism and doubt. It's about finding your unique voice in a cacophony of beauty gurus, daring to stand out while staying true to yourself. So, to all the aspiring Beauty Influencers out there, heed this call: Embrace your flaws as fiercely as you flaunt your features. Let your passion be the compass that guides you through the ever-shifting sands of trends. Above all, remember that true beauty lies not in perfection but in the courage to embrace your own unique essence – one post at a time. 🌟 #BeautyInfluence #Empowerment #SelfLove #beautybaddiesonly #beautyinfluener #makeupinfluencer #skincareinfluencernigeria #coachbeauty

🍍MONDAY’S FRESH SQUEEZE🍍: muses straight from The Lounge, kicking off every week with the cool stuff that’s got us talking. Trends, insights, and the unexpected - it's all on the table. Dive in, share your thoughts, and let's make Mondays interesting together. Sephora girls - a phenomenon making headlines highlighting the shift from makeup to skincare among tween girls. We’re exploring what makes skincare so compelling and aspirational for Gen Alpha, zero-ing in on brands like Drunk Elephant, Glow Recipe and Bubble https://lnkd.in/eX3K3jni Gen Z political discourse - the idea that Gen Z as a collective politically “lean left” has been challenged, with studies showing there is more of a gender divide between young men and woman.  https://lnkd.in/eeE-i7wa Gen Z's trust in you - a shift away from public figures and traditional institutions towards large, global brands that have been constants in their lives. Their focus on critical thinking and source verification highlights a demand for authenticity, reliability, and transparency in whom they choose to trust. https://lnkd.in/e4ZUdQvQ

📣 Exciting Update: Female Influencer Reveals Earning £500,000 Showing Off Her Armpit Hair Online! In an intriguing revelation, social media guru Fenella Fox has come forward to disclose her impressive earnings. This 30-year-old influencer has reportedly made a jaw-dropping £500,000 by showcasing her natural armpit hair on the internet. With over a million dedicated followers, Fenella, known as an "all-natural woman," shares body-positive content and lifestyle videos. Her decision to embrace her body hair was driven by a desire to challenge societal beauty standards that she found oppressive. However, behind the scenes, Fenella has faced tremendous personal challenges. She courageously shares her experiences of being harassed by viewers, including alarming encounters and distressing stalking incidents. As she opens up about her traumatic journey, the toll it has taken on her is evident. Fenella's story sheds light on the complex realities faced by influencers in the digital world. Join her as she unveils the obstacles she has encountered while navigating relationships and dating, touching upon her struggle to bridge the gap between her online persona and her personal life. To read more about Fenella's incredible journey and her candid insights, click the link below: [Read the Full Blog Post Here](https://ift.tt/mpVvCMn) Let's show our support for Fenella as she shares her truth and raises awareness about the highs and lows of life as an influencer. Visit the blog post to gain a deeper understanding of her unique perspective and be part of the conversation. #InfluencerLife #BodyPositivity #DigitalChallenges

Here Launchmetrics, a social media research firm shows the fastest growing brands on Instagram and TikTok. No surprises all are indie brands and all are prestige. #beauty #beautyindustry #beautybusiness #cosmetics #cosmeticsindustry #cosmeticbusiness #indiebeauty #beautymarketing #socialmediamarketing

Skincare best applied with a new social strategy. 🧖♀️ Together with our K-beauty client, belif, we reimagined their social strategy to better, and more genuinely, connect with their audience of #belifBFFs.💙 Imagine moderation that feels like you’re chatting with your skincare-obsessed bestie, playful creative, and videos that’ll have you saying “ouu look at that texture!” Because who doesn’t love a satisfying skincare swatch? 💦 #KBeauty #SocialMediaStrategy #SocialStrategy #Skincare

What is influencer Jamie Chua's unique selling proposition (USP)? Is it just her Hermes Birkin bag collection that numbers in the hundreds? This blog attempts to answer that question. This is not an attack on materialism, but an explorative look at the woman who lies beneath the glamorous mask. https://lnkd.in/eRAiWbU7 #influencermarketing #blogwriting #hermesbirkin #materialism #usp #contentmarketing