Nine Muses Festival’s Post

The annual tradition of Spotify telling us more than we know about ourselves came around again last week. A lot has been said about the exemplary example Spotify Wrapped sets for brilliance in customer personalisation and WOM Marketing, but we wanted to take a look at that lesser discussed element that takes a full 6 months of work and is what makes sharing those wrap-ups on social media so tempting. That’s the design. Back in June it was decided that the design direction was to reflect the chaos of the consumption of culture in 2023. The exploration phase following this initial brief was used to investigate ideas that had the ability to be scaled to a global campaign. You’ll see the direction reflected in the final designs that, in contrast to the previous year's bold and symmetrical "monograms," this year's design is more fluid, eclectic, and lacks precision. The design team drew inspiration from the blurred line between online and offline life, reflecting the convergence of the internet and reality. Nostalgia for the early internet and its expressiveness also influenced the design The layered approach that was applied was used to create a layout that conveyed both a dynamic and playful feeling. Let us know what you think about this years design. #SpotifyWrapped #Design #IntegratedMarketing #MusicMarketing

“The creator economy isn’t a thing” The top 0.7% of Spotify artists earn more than 90% of pay out revenues. Less than 1% of creators earn over US$50K annually. We often proselytize the promise of profiting off creating content on these online platforms and how creators can earn a living, but if you dig into how many creators can provide for themselves on an ongoing basis, the number is very small How then can we inspire creators to keep creating? In the next Safary 🦁 Substack article, I speak with Patrick Workman from Unlock Protocol on how to evoke inspiration via showcases. From advent calendars to treasure hunt for socks, learn how innovative showcases keep the creative juices flowing for Unlock Protocol's users - creators. Read more at: https://lnkd.in/gb5cTYq3

User persona User persona is descriptive model of our users , representing a class or a user group user persona gives us a understanding and precise way of thinking of the users, how the users behave, how they think, what they want to accomplish. User persona is not real character, but it is synthesized directly from the observations of the user Components of User Persona 1.Demographic features : Population characteristics such as age, gender, marital status, technology literacy, income, education, and employment 2.User Goals : What is the ideal outcome that the users want to acheive 3.User needs : Needs are the requirements that bring value to a product, service, or environment for the user. A need is a requirement that arises from a specific situation – the problem Taking an example of Spotify user persona:

Loving this! Biz growth led by design. Building brand: when functionality meets emotion.

Spotify has wrapped 2023 and didn't we all enjoy the experience? When using any product like Spotify, users typically encounter two challenges: the gulf of execution (figuring out and performing actions) and the gulf of evaluation (reflecting on actions). As users enjoy their favorite artists on Spotify, they navigate the gulf of execution. The wrapped feature addresses the gulf of evaluation by providing feedback on the user's listening habits throughout the year. Sharing this feedback on social media drives product adoption and engagement, creating a win-win situation for both Spotify and its users. #productdesigner #uiuxdesigner #saasproduct #spotify

Spotify understands how to integrate accessibility ♿️ into their process: In their design system they use an algorithm to create the design palettes 🎨 for the different platform. The algorithm also directly checks for sufficient contrast to provide accessibility. #DesignSystem #Accessibility #UserExperience #UserExperienceDesign #ProductDesign #ProductDevelopment #CrossFunctionalTeams Check out the talk from Spotify here: https://lnkd.in/eK_G5UH8

The cardinal rule in marketing (and in life): Know your audience. For that reason, this program is one of my favorites at Spotify. For any brand, it's critically important to get frequent and honest user feedback. Spotify Stars empowers our top users to feel like they're a part of the band and help other users, too. Learn more about it here: https://lnkd.in/gtpKSvDp.

Soundtrack of Success with 12Grids! 🎧 ✨ Just like Spotify's 2023 Wrapped, Step into the rhythm of our personalized customer experience tech 🌟 And tell us about your Top Artist of the Year. #12grids #SpotifyWrapped #Spotify #ElevateExperiences #cxrevolution

🎵 Exploring the Rhythms of Innovation: Spotify Product Teardown 🎵 Dive into the heart of digital melody with my latest product teardown of Spotify! 🚀🔍 ... In this analysis, we dissect the intricacies of one of the world's leading music streaming platforms, uncovering the design choices, features, and metrics that propel Spotify's success. From the seamless user interface to the innovative algorithms shaping personalized recommendations, we unravel the symphony of technology and user engagement. https://lnkd.in/g9BWRCBF Join me on this exploration of the digital audio landscape as we understand the user personas targeted by Spotify, scrutinize key metrics steering its success, and appreciate the finer details that make Spotify a staple in the lives of millions. #spotify #productionsupport #product #teardown #uxdesign #productdesign #brand #analysis #musicstreaming #digitalproducts #digitalinnovation

Ever wonder why Spotify has services like Daily Mixes, Discovery Mode, Radio Stations, friends sharing, and even lets you listen offline?? In my latest article, I delve into specific strategies employed by Spotify's Product Designers to create a seamless user experience, even when the underlying ML predictions aren't perfect. We're talking data, real-life scenarios, user feedback, and a look behind the scenes of one of the most used music platforms in the world. Check it out when you have a moment, and let me know what you think. Always appreciate your insight! Have you ever heard about fault-tolerant user interfaces? #faulttolerantUX #datascience #spotify #ML