Nift’s Post

Each week, HNGRY puts out a newsletter digest with a handful of impactful news and trends I think are worth surfacing across the broader food landscape. Here's a summary from last week: - Daily Harvest is now selling GLP-1 Companion Food Collection as a dietitian-curated selection of low-calorie, high fiber meals for users of drugs like Ozempic. - Host kitchen platform Franklin Junction has finalized an agreement to roll its virtual brands at 250+ Denny's locations to help grow sluggish dayparts. - Grocer SimplyFresh & SimplyLocal Ltd. has become the largest user of Amazon's checkout-free Just Walk Out tech in the UK as it expands the solution to three more stores. - Instacart is expanding its off-platform ad capabilities across channels like search, programmatic, and linear TV. It recently announced a partnership to allow brand advertisers to bid on Google Shopping ads powered by the platform. - 7-Eleven has purchased over 200 Stripes Convenience Stores from Sunoco, making it the sole owner of both Stripes and Laredo Taco Company brands. - As they face growing antritrust scrutiny, Albertsons Companies and Kroger have delayed their merger to as late as mid-August. - Restaurant Brands International is acquiring its largest franchisee Carrols Corporation for ~$1bn in cash as it plans to grow the number of its corporate-owned Burger King locations by over 3x, spending another $400mm on renovations before reselling those stores back to franchisees. - Uber announced that it will be shutting down Drizly, an Uber Company at the end of the quarter, transitioning merchants over to the Eats platform. It doubled its BevAlc sales YoY in '23. Want to stay ahead of the latest trends? Sign up for free here 👇 https://lnkd.in/gxkh9yFu

🚀 A Lesson in Branding: your brand name can shape your future... Let’s look at the restaurant meal delivery business… - The battleground of the food delivery industry offers a compelling narrative on the transformative power of branding, with DoorDash commanding a staggering 66% share of the US market, leaving competitors in its wake. 🌟 A broader brand name has broader benefits as competition intensifies... - As the food delivery war intensifies, consumers are becoming less loyal, brands are looking for new ways to grow their business - partnerships, discounts, and category expansion. - Instead of anchoring their brand name in “food”, DoorDash anchored in a broader frame “dashing” allowing them to sell anything dashers could deliver. 🏈 Enabling a Game-Changing Super Bowl Move... - This inspired a new brand platform “Your Door to More” - a calculated push to move beyond food delivery, to a company that makes your life easier and better through delivery. - And because of its expanded frame, DoorDash can now do arguably the most ambitious giveaway in Super Bowl history. - Using its 30-second ad in the Super Bowl to reveal how to win every item advertised in a nationally broadcast spot during the Super Bowl from 2024 BMW i5 All-Electric, a 2024 Kia EV9, a Volkswagen, a pallet of Reese’s Peanut Butter Cups. cNow that’s dashing to the next level…. 💡 Final thoughts... - Your brand name isn't just a label; it's a compass guiding your future. So, when choosing a brand name or frame, dare to doubt convention to unleash the transformative potential of branding. - Use DoorDash as an example. In contrast to competitors tethered to food-centric branding, DoorDash's brand versatility sets it apart. While others struggle to replicate its success, DoorDash's expansive frame fuels relentless innovation and growth. https://lnkd.in/dSQYkBdX #BrandTransformation #DeliveryInnovation #SuperBowlGiveaway #FutureForward #DoorDashDelivers

M&M’s teams with Gopuff to deliver emergency candy refills on Halloween Mars, the renowned confectionery company, is bringing M&M’s Halloween Rescue Squad to the rescue of Halloween celebrants who may have underestimated their candy supplies. The company has partnered with Gopuff, a platform known for ultrafast delivery, in a bid to address changing holiday shopping and consumption trends, as well as growing consumer expectations around convenience. The Halloween season is evolving, with consumers showing more enthusiasm and shopping earlier and more frequently. Mars Wrigley's President of Sales, Tim LeBel, who proudly holds the title of “Chief Halloween Officer,” emphasized this shift in consumer behavior. The M&M’s Halloween Rescue Squad is accessible through a dedicated website where consumers can not only make calls for assistance but also start stocking up on M&M’s and Mars variety packs. Additionally, customers who purchase between $15 and $30 worth of select Mars products from September 1 to October 31 can upload their receipts to Mars Wrigley's Halloween portal and claim up to three free months of Peacock premium, the ad-free version of NBCUniversal’s streaming service. Halloween is a crucial sales period for confectionery brands, and 2023 is poised to be a strong year, even amid inflationary pressures. The National Retail Federation predicts that spending during the Halloween season will increase by 15% YoY, reaching a record total of $12.2 billion this year. Consumer participation in the holiday is also expected to rise, signaling that people are gradually returning to normalcy despite ongoing concerns related to COVID-19. Mars has joined forces with Gopuff’s extensive delivery network to cater to consumers who may find their candy supplies running low. Gopuff currently serves over 1,000 cities in North America and Europe, including major metropolitan areas like New York, Philadelphia, and Chicago. While Gopuff experienced rapid growth during the early days of the pandemic, the company has faced challenges as consumer behavior shifts in response to changing conditions. In March, Gopuff implemented its third round of layoffs since spring 2022, underscoring the dynamic nature of the delivery industry as it adapts to post-pandemic life. Subscribe To Our Friday Takeaway Newsletter To Get More Industry Insights! Check Linktree In Bio 🍕

Just booked my trip on Ola and stumbled upon a game-changing announcement! ONDC Food is now LIVE in Ola! 🍽️ This development is set to redefine the landscape of e-commerce, marking a significant step towards revolutionizing how we shop for food online. The OOH(Out Of Home) Delivery Trend in e-commerce is evolving! ONDC's entry into the Ola app brings convenience right to our fingertips, making it easier than ever to explore and indulge in a wide array of culinary delights. As we witness the convergence of technology and commerce, initiatives like ONDC are paving the way for a more seamless and interconnected digital experience. This collaboration between Ola and Open Network For Digital Commerce (ONDC) exemplifies innovation at its finest, showcasing the power of partnerships to drive meaningful change in the way we live, work, and consume. Can't wait to see how ONDC Food transforms the e-commerce landscape for the better! Reach out to me for an e-commerce consultation! #mariasubirajan #ONDC #Ecommerce #Innovation #DigitalTransformation #Ola #FoodDelivery #brandfox

We could not wait to share that Anna Fedele di Catrano, our VP of Strategic Partnerships at Sidechef, will be taking the stage at Digital Food & Beverage in just a few weeks! 🚀 Join us as Anna shares insights on "eCommerce partnerships: Assessing your options for partnering with retailers, food delivery apps, and marketplaces to quickly boost your digital capabilities and reach and enhance customer experience." Mark your calendars, stay tuned for more updates and reach out to connect with us at the event! #DigitalFoodandBeverage #eCommercePartnerships #CustomerExperience #StrategicPartnerships #ShoppableTech #userexperience

DTC/Digital Native Brands struggle to achieve scale. CPG portfolio's are stagnating. Consumers are trading down, and retailers owned brands are disproportionately growing. Target, Costco, Trader Joes, and Aldi owned brands are winning. Now Walmart has launched a formidable new elevated basics brand, BetterGoods. The best way to beat the Amazon/Temu/Shein/TikTok marketplaces is to sell products they don't have.

Underground New York City pizza delivery to the Teenage Mutant Ninja Turtles via text? Just one of the ways Pizza Hut's Christina Pedison helped ensure customers had a way to engage with the TMNT/Pizza Hut cobranding campaign on every relevant channel! Watch the short clip below to learn more about it. To see the full recording, with more from Christina and the other Martechify experts, visit us here: https://bit.ly/46U7MBD Stay tuned for announcements coming soon about future events! #CX #omnichannelmarketing #multichannelmarketing #crosschannelmarketing #martech #marketingtechnology #PizzaHut #TeenageMutantNinjaTurtles

Feedback Option for Famous Brands Like KFC 🍗 😀 Today, when I received my KFC parcel, they sent me this sticker pasted, saying "feedback via scan." I immediately took the photo as it's a real-time example of how important feedback is for brands. Feedback=accountability And more accountable you are to your customers, more effort you will put to keep the brand hype high and to maintain standard 👏 👍 If you wanna be a big brand in any business/service, try to get as much feedback as possible #kfc #feedback #ecommerce #onlineshopping #onlinefooddelivery #onlinestore #accountability