Today I ended my parenting leave early and marked my last day at Meta. Taking inspiration from my husband Paull Young who shared his goals after being laid off from Meta last month, I thought it would be useful to share some thoughts about what I learned and built in the 6.5 years I’ve worked at Meta and what I’d like to do next.
When I started in 2016, I was working solely on Instagram and our partnerships team was less than 20 people. Today, I leave a partnerships team of hundreds (though many of them we let go in the past week). It’s been a wild, amazing, transformative ride, and I’m proud have been a small part of Instagram and Meta’s story. I'm also excited about starting a new chapter.
What I’m Best At:
Storytelling: I started my career as a journalist and as the industry evolved, I moved from print to digital to social, but the heart of my work has always been about bringing stories to life. At Meta my role focused on creating big brand moments, helping founders Kevin and Mikey bring their narratives to global VIP audiences, and leading Meta’s Entertainment Partnerships team where we helped the world's biggest names share their moments with millions.
Communications: I wrote tailored strategic messaging; responded to and created global news cycles and crafted narratives to support products, accounts and programs, handling many of Instagram and Facebook’s high-impact PR escalations and advising on public figure policies and safety tools. I thrive in a “crisis” and finding the right ways to communicate through it.
Strategy: I defined launch strategies for the go-to-market rollouts of Instagram and Facebook products like Stories, IGTV, Reels and our wellbeing and safety tools, and created onboarding and moment-based plans for VIP users.
Creative Marketing: I was named an Event Marketer of the Year in 2019 and in my time oversaw activations at events including the Met Gala (producing the annual Instagram class photo), Oscars, Golden Globes (hosting IG’s first-ever Awards party with Vanity Fair), Super Bowl, VidCon, Coachella, film and TV premieres and created the Instagram Kindness Prom.
What I want to Do Next:
Tell Stories via creative strategies. Whether this be as a creative consultant, communications director, strategic adviser, director of entertainment or something else, I want to bring interesting stories to life. When I think about all of the different hats I’ve worn across my career, what gives me the most energy is the idea of strategic thinking through communications and marketing.
I plan to finish out what would have been my remaining maternity leave with my children but am open to advisory, consultant and (for the right opportunity) full-time work in the next few months as I ramp back into the workforce. Find me @laurenrschutte on IG.
#metalayoffs
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