Moloco’s Post

Moloco is 10 years old, and we want to thank our invaluable customers for fueling our mission to construct a planet-scale machine learning engine that creates real value. Through all the ups and downs, thank you for believing in us. And we are also grateful to all Molocans, partners, and investors who have contributed to our success over the last decade. Now more than ever, we’re convinced that machine learning is the future of software — not an add-on. 🚀

Discover how Tencent's Level Infinite 'Nikke' partnered with Moloco to expand its user base using machine learning (ML)-driven engagement solutions, surpassing all expectations. The "Nikke" campaign achieved incredible results that not only met but exceeded targets, showcasing the power of strategic partnership and innovative mobile advertising solutions. ⭐Read more to learn how the 'Nikke" campaign exceeded the target ROAS and improved CPA performance, including the Day-7 install-to-action rate, outperforming several other advertising solutions. Link to the full case study: https://lnkd.in/gSnw6mw7

New research indicates a significant shift in U.S. consumer preferences towards ads on streaming media platforms. David Simon, one of Moloco's experts on streaming media monetization, emphasizes the critical need for an optimal ads experience, noting that consumers may unsubscribe based on their ad experience alone. This research highlights the urgency for streaming platforms to overhaul their ad strategies. Read more → https://lnkd.in/gbzwimMM Special thanks to Vanessa K. from YouGov who conducted this research. #ads #adstrategy #consumerbehavior

We are delighted to share the success of the Tech Toast, where Moloco partnered with Singular and MoEngage to host an incredible event in Bangalore last week. Our own Himanshu Gupta, Senior Growth Manager at Moloco India, took the stage for a thought-provoking panel discussion on Maximizing ROI Across the Funnel. The conversation featured industry leaders like Moengage’s Shivangi Boghani and Singular’s Mike Gadd, and focused on the synergy between adtech, attribution, and retention. Catch the highlights and relive the moments in our post-event video:

🚀 Learn about the future of Machine Learning with Moloco! 🚀 At the recent Leaders in Mobile Growth conference in Delhi, organized by Branch, Moloco’s General Manager for India, Siddharth Jhawar, took the stage for a session called “Unleashing Machine Learning to Grow Your Business.” During the session, he decoded what happens inside a machine learning system and how it makes predictions that help performance marketers extract value from billions of users across the open internet. We're proud to have supported this event as platinum sponsors and to share valuable knowledge that pushes the boundaries of digital marketing and machine learning! #Moloco #MachineLearning #DigitalMarketing #MobileGrowth #TechInnovation

🏳️🌈 ✨ Celebrating Pride with our True Colors campaign! This month, we’re highlighting our incredible LGBTQ+ and Ally Molocans, sharing their perspectives on what authenticity means to them.   #PrideMonth #Authenticity #MolocoLife

🚀 CTV Webinar Alert! 🚀   Join us for a CTV TechTalks ‘Ad Relevance in Streaming Platforms’ on Thursday, June 27th at 11:30 AM PDT (2:30 PM EST) with Jake Richardson, Global Head of CTV Strategy at Moloco, and Adam Landis, Head of Growth at Branch! In this webinar, you'll learn: Why is CTV exploding in popularity, and why do you need to be there? Proven strategies to maximize your ad spend on CTV. How to create hyper-relevant retargeting campaigns for CTV viewers. 👉 Space is limited! Secure your spot now!: bit.ly/3VBb5uq

🏆 Moloco is heading off on our next adventure to the beautiful Côte d'Azure! 🇫🇷 Cannes Lions 2024 promises to be a great event! We look forward to engaging with you and gaining fresh perspectives in sunny Cannes.  See you there! 👋 😃 #CannesLions #AdTech