Mike Bidgoli’s Post

SSAI through SGAI technology have significantly improved video start-up times and advertising experiences. However, when it comes to TV casting (AirPlay and Google Cast), a seamless viewing (VOD with ads) experience may still be lacking. I'll go for SSAI. 😎 #awscloud #amazonwebservices #ssai #serversideadinsertion #media #ott #advertising #awselemental

CONNECTED TV SHINES AS AI JUNK FILLS SOCIAL MEDIA Advertisers can turn to streaming platforms for better value as user-generated platforms like YouTube and TikTok are increasingly inundated with Generative AI content. Streaming TV platforms “offer a degree of comfort to advertisers compared to social video platforms because by and large they provide brand-safe content.” #streaming #ott #brandsafety #localadvertising #effectvinsights #social #ai #ctv

Premium-video streaming platforms, which users subscribe to and many of which offer ad-supported plans, can provide more reliability and value for advertisers than those that mainly rely on user-generated content — especially those that are open to programmatic bidding outside a walled garden. #streaming #advertising #artificialintelligence

Two Ways OTT Streaming Has Changed the Advertising Industry https://hubs.li/Q02hxKRn0 #Lightcast #LiveStreaming #OTT #LiveStreamingServices #OTTStreaming #OTTPlatform #OTTServices #RokuDevelopment #LiveStreamingPlatform #VideoStreaming #ChurchStreaming #ChurchStreamingServices

Opportunity for Brands amid Ad-supported Streaming growth in Indonesia Know more:- https://lnkd.in/dyfRi_hs Magnite #magnite #martech #martechcubenews #marketingtechnology #marketingdigital #marketingtech #martechcube

AI + CTV = Intuitive content discovery, a great viewing experience, and increased advertiser ROI. Disney+ is harnessing artificial intelligence to power a new advertising tool that will help brands tailor their commercials to fit the mood of specific scenes within a movie or television series. #CTV #Streaming #AVOD #FAST #SVOD

Disney's Magic Words - a tool for "context". "introduces a new form of contextual advertising for the Disney+ and Hulu streaming services. It uses a combination of AI and machine learning to analyze and tag scenes across its library, identifying the contents, brands, images and mood." https://lnkd.in/gSqXftkH #disney #advertising #generativeAI #streaming

Across this region, where each country has its own distinct cultural landscape and economic complexities, can online free services emerge as a central force, not just offering entertainment but enabling both content accessibility and profitability ? More and more OTT services are offering FAST channels on their platforms, such as El Shasha (21 platforms in November 2023), Rotana (13 channels) and Tarfeeh.... the study has a interesting take on FAST channels...

Discover how interactive ads on streaming platforms are reshaping the game and driving higher engagement. Read on: https://lnkd.in/g7YNPkrY #collab | #advertisers | #PayTv | #Innovation | #Advertising | #Streaming