Meta for Business’ Post [Video]

Transcript

Hey, John, do you have a minute? Hey, Yeah, absolutely. I saw today we made some news around generative AI for advertisers. Can you tell me a little bit more about those tools? Yeah, absolutely. So we just announced new generative AI tools that advertisers can use to generate more diverse and better performing versions of their ad creative assets. For example, maybe if an advertiser has one version of a product, they could use these tools to generate more backgrounds to go along with that. Fact. Or maybe they could generate different versions of the text copy that go along with that ad that might perform better with different parts of their audience. Why should advertisers care about AI and why is creative so important? So we think AI is going to be a great way for advertisers both to save time because it means less manual work generating the different variations of their ads, but also to drive better performance as well. And Speaking of performance, a lot of advertisers are thinking about their strategies for holiday. Where would you recommend they lean in as they think about building those plans? Yeah, I would really point them to our advantage products. Which are a great way for advertisers to easily make sure that they're leveraging the best capabilities we have with regard to automation to both help save them time and drive great business results too. Last question, can we do this again sometime? Absolutely. Thanks, John.