Lottie Unwin (she/her)โ€™s Post

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Start Up Marketing Expert & 2x female founder | ๐Ÿ”” Follow for marketing and leadership real talk

I ran a remote business before remote businesses existed.ย ย  I had to.ย  When Copy Club started (now Up World & Brand Hackers, I lived in Delhi ๐Ÿ‡ฎ๐Ÿ‡ณ . But, my members and contacts were in London.ย  So, I was remote... by default.ย  But back then, before Covid (remember those days?!), this was WILD. I just wouldnโ€™t tell contacts I was in Delhi.ย ย  And ONLY when they suggested we went for coffee,ย I'd explain/ And this worked for us.ย ย  More than that, remote felt like our secret power. Hope Kelly (our first employee) and me could live and work where we wanted.ย  Then COVID hit & the rest is history.ย ย  โšก โ€œRemoteโ€ became a thing.ย ย  โšก We started hiring ad hoc โšก I clearly didnโ€™t give a f*ck where anyone was! The team grew and grewโ€ฆย ย  โžค Lizzie Staiano moved to Barcelonaย ๐Ÿ‡ช๐Ÿ‡ธ โžค Lily Olsberg worked from New Yorkย ๐Ÿ‡บ๐Ÿ‡ธ โžค Pam Macaulay & Lauren Bissett joined us in Scotlandย ๐Ÿด๓ ง๓ ข๓ ณ๓ ฃ๓ ด๓ ฟ We were a remote business.ย ย  It was great.ย ย  And it was all just a wonderful accident.ย  When I get asked, โ€œare you ever going to open an office?โ€ I stumbleโ€ฆย ย  Itโ€™d be pretty tricky right now with the team in every corner of the country.ย  But we are changing.ย ย  Moving from remote to ROAMING.ย  Iโ€™ll still be adventuring as much as I can,ย ย but Iโ€™ll make it back for every coffee that matters. โ™ป๏ธ Repost if you found this useful

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Matthew Charles Morton

Helping Entrepreneurs Navigate The Marketing Maze

4w

What was the catalyst to shift from Remote to Roaming? Was there one specific issue that couldn't be solved or created with remote working?

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Amy Grilli

Mother | Founder: Shaping Five Hour Workdays for parents

4w

Roamingโ€ฆI love that idea! ๐Ÿ‘ I know a few people who would enjoy that way of working Lizzie Grilli ๐Ÿ˜‰

Emily Kinnersley

Freelance Social Media | Lifestyle, Retail & eCommerce brands | The Digital Lab

4w

Hello from another pre-Covid remote worker! I was hopping between the UK, east and west coast US and the occasional European city too and it worked well! Funnily enough, now remote work has become more of the norm, I've settled in the UK ๐Ÿ˜… I love your concept of roaming - the perfect blend in my opinion!

Emma Ticehurst

Freelance Project Manager & Brand Consultant

4w

Really like the 'roaming' approach. So nice to still give your people the flexibly to explore the world. Sometimes we stop ourselves from hiring top talent because of the compulsory days in the office

Sarah Crimes

Head of Channel Sales at Secret Linen Store- fabulous fabrics & furnishings | Co-Founder at Double Trouble- act like a brand and think like a business

4w

Iโ€™ve been thinking about your last post introducing me to ROAMING culture rather than remote and I love it so much. Well done Lottie- I think this will inspire many to think carefully about what their future looks like. For me ROAMING feels so much more inclusive, I love remote working - I thrive on it! But not everyone does and for them being within a remote culture is hard. ROAMING feels far more โ€œmake it what works for you AND what the business needs areโ€ both those things change frequently, or you could say they roam frequently!

Sascha Evans

Helping HR and L&D leaders build inclusive cultures with my neurodiversity training programmes.

4w

I think I will probably love the idea of roaming. How are you differentiating between romaing and remote?

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James Hickson

FMCG nerd | Head of Brand Hackers, building fractional marketing teams for brands with big dreams | Marketing Genius (source: unknown)

4w

Where the hell is this amazing waterfall?

Claire Millward

Marketing for Blockchain & Fintech | Founder @ Block Digital

4w

LOVE this!! I was remote in 2018 before it was even a thing, and it was a fascinating experience and gave me so much insight and a head start I'd say when everything went remote in 2020! Roaming is a brilliant word as well!

Helena Baker

Founder of Israel's Premier Networking Group | Offering networking for business owners around the world ๐ŸŒŽ| Pro Shmoozer| LinkedIn Queen ๐Ÿ‘‘

4w

What an incredible photo :) Looks stunning

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Jessica Sharkey

Always learning and asking questions....

4w

Not all who wander are lost... ๐Ÿ’—

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