Lauren Ogúndèkó’s Post

David Ogilvy is an advertising legend who has shaped the industry but he wasn't on any '30 under 30' or '40 under 40' lists. Not even close. Why? His advertising journey only began at the age of 38, and it wasn't an instant ascent to success. This made me think that success is not solely determined by age or external recognition. It's about the consistent pursuit of excellence and honing your craft. Ogilvy's story serves as a reminder that it's never too late to start, learn, and succeed. Focus on continuous improvement, dedication to your work, and delivering value. That's the real path to making your mark in any field. So, no matter where you are in your career, keep pushing yourself, stay passionate about what you do, and success will follow. #marketer #success #ogilvy

🌟 **Big Moves at Gap Inc.!** 🌟 #BusinessStrategy #Marketing In a strategic shift, Gap Inc. has chosen Omnicom as their new media agency of record! This isn't just about changing partners; it's about refining how the brand communicates, aiming for enhanced marketing efficacy across its portfolio. 🔍 **What This Means**: Omnicom's involvement highlights a bold commitment to revitalizing Gap’s market approach with comprehensive media strategies and deep marketing insights. 🚀 **Key Takeaways**: 1. **Consolidation of Expertise**: By centralizing media operations under Omnicom, Gap leverages specialized knowledge, aiming for more impactful campaigns. 2. **Timeliness & Responsiveness**: Aligning with the recent appointment of a new global CMO, this move indicates strategic timing and decision-making agility. 3. **Brand Revitalization**: It's crucial for brands experiencing plateaued growth to consider rejuvenating their strategies. 4. **Legacy Learning**: Recognizing the need for adaptation while maintaining coherence in the marketing mix is a lesson from Gap's storied history. 📈 **Steps Forward**: - Evaluate your partnerships - are they effective and aligned with your brand? - Stay attuned to market shifts to maintain relevance. - Seek synergy in your marketing efforts, ensuring a unified brand voice. 💡 Gap Inc.'s partnership with Omnicom exemplifies not merely a change but a strategic reassertion in a competitive market. Want to refine your marketing? Let’s chat below how you could apply these insights. Or, join our community at Content Crafters Nation - where marketing creativity thrives! #ContentMarketing #BrandStrategy #GapInc #Omnicom #BusinessGrowth #MarketingInsights Read full article: https://lnkd.in/dRfas2QS

While working in an advertising agency from past 3 years, one thing I feel which is similar across is not understanding these 2 terms properly. Healthy Competition and Toxic Competition Healthy competition can fuel creativity, inspire innovative campaigns, and drive team members to excel, fostering a culture of continuous improvement and collaboration. However, toxic competition can breed resentment, stifle creativity, and undermine teamwork, ultimately harming client relationships and agency reputation. Striking a balance is crucial, where competition motivates without compromising the supportive and creative atmosphere essential for success in the industry. Agree or Disagree #AdAgencyLife #CreativeCulture #AdvertisingInnovation #TeamSynergy #PositiveCompetitiveSpirit #AgencySuccess #CreativeCollaboration #InnovationDriven #TeamDynamics #CreativeCompetition #TeamInnovation #AdAgencyCulture #CollaborativeCreativity #HealthyAdvertising #InnovativeCampaigns #TeamExcellence #CreativeCollaboration #AgencySuccess

In my 14 years in the industry, I've just witnessed a concerning trend: agencies running ads exposing toxic cultures at MNC brands. Having been on both sides, I've observed a fake sense of urgency driven by the need to please bosses and unrealistic expectations on mid-line professionals, leading to repercussions for agency teams. This experience convinces me that the structures of marketing teams at MNCs will undergo a significant transformation. This isn't just a current client talking; it's my perspective shaped by years of industry insight. #marketing #agencylife #corporateculture

For the last 30 years, I've been selling ad campaigns to CEOs. Sometimes it was to win the business. Other times, it was to pitch a new campaign. But nearly always, it was brief and staged — more theatre than strategic — and too biased to be of benefit. We're creating Margen to re-engineer this process and change how CEOs, CMOs and their agencies engage around marketing. Each has an essential role to play. And in our experience, all can elevate their impact and performance. #marketing #marketingstrategy #ceo #cmo #consulting #advertising

No corporate, fist-pumping end-of-year videos from Horizon Strategy, sorry! Instead, pure gratitude to all our clients who have made 2023 so thrilling to us! Your courage, dedication, tenacity, ability to challenge internal pressures and faith in our approaches has made all the difference. Thank you! 🙏 Some of the things that YOU made possible this year: 👉 changing how entire product categories are sold and purchased 👉 creating transformative, insights-led frameworks to realign GTM strategies 👉 delivering foundational projects that led to award winning ATL campaigns 👉 combining product, brand and customer journeys into comprehensive and highly impactful interventions 👉 helping Fortune 50 clients with their most complex CX, GTM, strategic insights challenges Here’s to an amazing 2023 and an even more impactful 2024! #happyholidays #gratitude #newyear #newhorizons

The Creative Ladder has been challenging us members during #Brandweek to be more intentional and consider our experience here through daily prompts. Today’s prompt was for us to identify a lesson learned from a keynote or session and how it applies to our career goals. For me, it goes back to Keith Dawkins ‘s presentation today and the point he drilled in to all of us: “Brands die when they’re not being nurtured or cared for…” How I’m going to apply this in my career is by challenging myself to be even more intimately knowledgeable about the brands I work with and the environments they operate in so I can do an even better job of nurturing them and showing them the care they need. #marketing #advertising #creativeladder

Our approach involves directly engaging with our client's target audiences, effectively promoting their offerings. With a focus on innovation and productivity, we consistently drive meaningful results for our clients. By fostering strong client relationships and elevating their brand presence, we ensure a remarkable return on investment. Choose F&G Promotions for customized strategies that deliver success. #CustomerAcquisition #InnovativeApproach #RemarkableROI #EngagingAudiences #ProductiveApproach #InnovationDriven #MeaningfulResults #StrongClientRelationships #ElevateYourBrand #RemarkableROI #CustomizedSolutions #EffectivePromotion

Exciting Learning Opportunity with Industry Leader Saurabh Saksena , CEO of VMLY&R!🚀 Hello connections! I am thrilled to share my recent experience attending an insightful and interactive masterclass on the world of advertising with none other than Mr. Saurabh Saksena, the visionary CEO of VMLY&R hosted by Bennett University. As a student pursuing BAJMC, this opportunity was truly a game changer for me! The session revolved around exploring the incredible potential of advertising and gaining a comprehensive understanding of its current state. Mr. Saksena's deep industry expertise shone through as he effortlessly navigated through the evolving landscape of advertising, highlighting its power to captivate audiences and shape perceptions.🧠 While explaining the present was important, he not only showcased its potential but delved into the past and the roots of modern advertising. Talking on topics such as modern feminism, misogyny, poverty and society in the context of advertising, he really opened my eyes to the reality of consumer communication and how one goes about talking to millions of people.💯 The conversation delved into the dynamic nature of the advertising industry, with a keen focus on adapting to digital trends, data-driven insights, and innovative storytelling. Mr. Saksena shared real-world examples that showcased how creativity and strategy blend seamlessly to create impactful campaigns that resonate with audiences across diverse platforms.👨💻 Moreover, the interactive nature of the session allowed me to ask questions, seek advice, and gain firsthand insights into the challenges faced by professionals in the advertising industry. Mr. Saksena's practical wisdom and approachable demeanor made the learning environment both engaging and enriching. As I embark on this journey towards becoming a future communication professional, the wisdom shared by Mr. Saksena has left an indelible mark on me. It's a reminder that innovation, creativity, and adaptability are the driving forces behind a successful career in the ever evolving world of advertising.🎓 #AdvertisingInsights #IndustryLeadership #LearningFromTheBest #VMLYR #BAJMC #FutureOfAdvertising #InnovationInCommunication #Bennettuniversity #Advertising #Ogilvy