Larry Tanz’s Post

This is huge for transparency in the industry and for academics. Netflix has kept quiet about its viewership data for years, leaving scholars and industry professionals to speculate about how the company chooses its programming. Now, we finally get to learn more. (And for someone, say, currently drafting a research paper about the future of Netflix Originals and their worth in the streaming market, invaluable data just became much more accessible.)

Really interesting to see this level of transparency in data sharing.

Netflix shared this week specific viewing numbers on its most popular shows from the first half of this year, something it has never done before. Netflix for the first time, has provided information about what people are watching more than any other streamer except YouTube. And seems they will go further by committing to publish from now on twice a year the “What We Watched: A Netflix Engagement Report”, being a comprehensive report of what people watched on Netflix over a six month period, including:  * Hours viewed for every title — original and licensed — watched for over 50,000 hours. * The premiere date for any Netflix TV series or film. * Whether a title was available globally. In total, this first report covered more than 18,000 titles — representing 99% of all viewing on Netflix from January to June 2023 — and nearly 100 billion hours viewed. Not only did Netflix share these detailed numbers report, but it even provided them in an Excel file, which is essentially inviting people to analyze the data for insights. This is a giant leap for Netflix and and for the VOD industry, and a way forward to share customer engagement data from now on transparently and publicly. #Netflix #VOD #Data #customer_engagement #Analytics

Netflix released a report of viewing data from its catalog of 18k titles. The first thing I checked was “Super Mario Bros” and it had 200k hours watched, most of which I’m sure was my son. You can get the report in xslx format from their press release. —————————————— Excerpt: The Starting today we will publish What We Watched: A Netflix Engagement Report twice a year. This is a comprehensive report of what people watched on Netflix over a six month period including: - Hours viewed for every title — original and licensed — watched for over 50,000 hours - The premiere date for any Netflix TV series or film; and - Whether a title was available globally. In total, this report covers more than 18,000 titles — representing 99% of all viewing on Netflix — and nearly 100 billion hours viewed. https://lnkd.in/eKBQ8pZj

What we watched: a #Netflix engagement report. This is a comprehensive report of what people watched on Netflix over a six month period from Jan to Jun23. #marketing

Netflix finally shares viewership stats on its shows and movies from their 250Million+ subscribers. Based on this data, I have watched all shows on T10 and all movies on T10! While on the surface it looks like transparency, no doubt, this is one step further into optimizing Ad spend $'s. #advertisingstrategy #hours #transparency https://lnkd.in/g5wiJWnz

🔥🔥Starting today Netflix will publish : What We Watched: A Netflix Engagement Report twice a year. ⭐️This is a comprehensive report of what people watched on Netflix over a six month periods: info includes Hours viewed for every title — original and licensed — watched for over 50,000 hours; The premiere dates for any Netflix TV series or film; and Whether a title was available globally. In total, this report covers more than 18,000 titles — representing 99% of all viewing on Netflix — and nearly 100 billion hours viewed. Highlights in this report include: The enthusiasm for non-English stories, which generated 30% of all viewing!!

Netflix has unveiled a first-of-its-kind ‘Engagement Report,’ providing information about a large chunk of its often-secret viewership data. The 18,000-row spreadsheet catalogs data for just about any movie or TV show from January through June of this year. Unlike conventional metrics such as ticket sales or the actual count of viewers, Netflix's spreadsheet quantifies viewership in individual hours watched. However, this approach may not entirely capture the essence of a ‘hit’ in the way Netflix envisions, given the inherent challenge of making comparisons with other media. Not knowing how many others are watching the same thing, especially in the first week, or the fact that watching just the pilot adds to the total hours, remains a difficult challenge to overcome. This underscores the enduring power of the cinematic medium, a facet that proves challenging to surpass. #netflix #engagementreport #viewershipdata #cinema

"Since launching our weekly Top 10 and Most Popular lists in 2021, Netflix has provided more information about what people are watching than any other streamer except YouTube. And now we believe it’s time to go further. Starting today we will publish "What We Watched: A Netflix Engagement Report" twice a year. This is a comprehensive report of what people watched on Netflix over a six month period, including: a) hours viewed for every title — original and licensed — watched for over 50,000 hours; b) the premiere date for any Netflix TV series or film; 3) and whether a title was available globally.  In total, this report covers more than 18,000 titles — representing 99% of all viewing on Netflix — and nearly 100 billion hours viewed" https://lnkd.in/dQJZqj52

Are you curious?? I was! It is a simple Excel sheet, but a good list of shows to check out :) Are you a Netflix subscriber? Would you recommend any from the list? Netflix describes this as: This is a comprehensive report of what people watched on Netflix over a six month period, including: Hours viewed for every title — original and licensed — watched for over 50,000 hours The premiere date for any Netflix TV series or film; and Whether a title was available globally.