Jaya Singh, Managing Director of Mondelēz International, platinum sponsor of TFWA Asia Pacific Conference and sponsor of TFWA Asia Pacific Lounge, highlights the importance of collaboration and innovation ahead of this year’s TFWA Asia Pacific Exhibition & Conference.
“TFWA Asia Pacific Exhibition & Conference provides an invaluable platform for the industry stakeholders to come together and discuss innovative ways to progress the channel to new heights. While each edition of the event is unique, this year holds particular significance as it commemorates the institution's 40th anniversary. For four decades, TFWA has spearheaded, unified, and transformed the industry. I have no doubt that their leadership and expertise will be reflected in the exhibition line-up and agenda.
“From our side, Mondelēz World Travel Retail (WTR) is excited to be back in Asia. Just one year later and a lot has changed within the region, spending and travel patterns are constantly evolving, encouraging us to continuously find new and creative ways to engage with the traveling consumer. I look forward to meeting with industry peers to discuss learnings and insights to drive the channel - and more specifically the confectionery category - forward.
“TFWA Asia Pacific Exhibition & Conference provides a laser-focused assessment of the Asian region, with insight, analysis, and different perspectives. As a platinum partner, Mondelēz WTR supports the efforts and initiatives driven by the event to foster conversation in order to progress the channel.
“Mondelēz WTR has always been committed to constantly innovating, not for the sake of growing own market share, but for the greater good of the confectionery category. This approach continues to be our key focus for 2024, as we spotlight our premiumization and gifting strategy through Toblerone Pralines. These two sectors are constantly being developed by Mondelēz WTR as we seek to delight travellers with new and exciting products and projects.
“At the heart of any TFWA initiative lies the power of partnership. This occasion brings together people from different industries, at various levels, from around the world with one common goal – advancing the channel to deliver an even greater retail experience for travellers.
“Mondelēz WTR’s participation is dedicated to collaboration and innovation. We are particularly looking forward to outlining some of the key focuses for 2024, including the global roll out of Toblerone Pralines and Cadbury’s 200th anniversary celebration. As we embrace an exciting year ahead, we remain committed to driving accelerated conversion and increasing penetration through our three strategic pillars: A Winning Portfolio, Elevating Awareness and Delivering Unique Experiences."
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Executive Leadership | Strategic Management | Financial Management | Travel Retail APAC | Brand Management | Retail Operation Management | FMCG Specialist
3wGreat job SDVM team! Kelvin Kwok Charley L.