Jean-Michel Hoffman, Alison Gensheimer, Alexandra London and Anda G. kicked off our first session of #ProsandContent2024 with a great discussion on connecting brand to demand. Key takeaways: 💡 Marketing efforts account for 10-35% of a brand's equity, according to Nielsen research. Having a regular surround sound of what’s going on in your space is key for driving brand equity. 💡 There are short-term metrics and long-term metrics. Some content is built for short-term goals or to move a longer-term metric like perception. It’s important to have a mix and connect those to broader goals. 💡 Content is flexible; there are so many exciting things you can do with it. How you use it throughout the funnel and for each customer journey is key.
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Unleash the power of your brand with Web Brand Masters! Elevate your online presence and captivate your audience like never before. Reach out to us at [email protected] to embark on a journey of digital transformation. Let's craft a compelling brand narrative that resonates with your target market and drives results. #BrandMarketing #WebMasters #DigitalStrategy. Join us in shaping the future of your brand today!
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As we step into the new fiscal year, it's crucial for homegrown brands to stay ahead of the curve and adapt to the ever-evolving marketing landscape. Here's how to distinguish your brand: 1️⃣ Authenticity is Key: Modern consumers seek real connections with brands. As a homegrown brand, you need to excel at creating genuine relationships through showcasing your story, values, and team, thereby building trust and loyalty. 2️⃣ Focus on Purpose-Driven Marketing: In 2024, marketing with a purpose will be pivotal. Brands that champion a cause or embrace social responsibility will attract conscientious consumers. Integrating your brand's mission into your marketing efforts can make a significant impact and differentiate you from competitors. 3️⃣ Personalization at Scale: Leveraging technology for personalized marketing is more important than ever. Use data insights to tailor experiences across all customer interactions. 4️⃣ Video Dominance Continues: Video content has been on the rise for years, and it's not slowing down in 2024. Whether it's through product demos, behind-the-scenes glimpses, or storytelling, video content can capture attention and drive conversions. If you are a homegrown brand looking to staying ahead in marketing and have a sustainable growth, let's get in touch. #marketing #homegrownbrands #vocalforlocal #marketingtrends #contentmarketing
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🌟 Solkri Design's #1 Marketing Hack: Keep It Simple, Stupid! Here's why simplicity wins: ✅ Clarity Over Complexity: Simple messages cut through the noise, making it easier for your audience to remember and engage. ✅ Focus on Essentials: By stripping back to what's crucial, your brand message becomes powerful and direct. ✅ Ease of Understanding: When your audience gets your message quickly, they're more likely to respond positively. ✅ Adaptable Across Platforms: A simple message is versatile, fitting perfectly into any platform, from billboards to tweets. ✅ Timeless Appeal: While trends come and go, simplicity never goes out of style. So, let's embrace simplicity and make your marketing effortlessly effective! #KeepItSimple #MarketingTips #SolkriDesign #marketing #smallbusinessmarketing #fortworth #growyourbusiness #DFWDigitalMarketingAgency #digitalmarketingagency #fortworthbusiness #dfwbusiness #texassmallbusiness
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Too many marketers mistake imitation for inspiration ❌ Marissa Thalberg, a legendary marketing mind behind brands like Taco Bell and Lowe's, nailed it with her advice: "Look within your industry for information and outside your industry for inspiration." Here's why the distinction matters: 🧠 Industry Insights Understanding what your direct competitors are doing is foundational. Learn to recognize what works and what doesn't. Is there a channel you’re underutilizing? Could a tactic employed by a competitor be adapted to fit your strategy? ⚔️ Indirect Inspiration Innovation often comes from transference—taking successful strategies from one context and applying them to another. What if financial services could adopt a viral content format from consumer goods? 💿 Creative Remixing Just like other art forms, most ideas in marketing are remixes of existing strategies. Instead of trying to reinvent the wheel, use insights to guide, curate, and adapt creative decisions. -- As marketers, our swipe files and mood boards are filled with things that spark our creativity. The real skill lies in transforming these sparks into strategies informed by data and tailored to our specific context. #rightmetric #marketingstrategy #innovation #competitorintel #marketing
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In the world of business, your personal brand is everything. It's the promise you make to your clients – a promise of quality, consistency, competency, and reliability. So, the question is, are you living up to that promise? Are you delivering on your commitment to your clients? Are you making your brand stand out in a sea of competitors? Let’s see how can we do that - 1) Compelling Content Creation: Craft messaging that embodies your brand's essence. 2) Multi-Channel Engagement: Reach your audience on their terms. 3) Data-Driven Insights: Make informed decisions with actionable insights. Q 4) Automated Follow-Ups: Never miss a valuable lead again. 5) Personalization at Scale: Tailor your communications to buyer’s preferences. 6) Brand Consistency Assurance: Maintain a unified brand identity across all touchpoints. Your personal brand is your legacy, you can ensure that legacy shines brighter than ever before. You don't just make promises; you deliver on them, consistently and passionately. For more information, visit - www.itworldsmedia.com #marketing #marketingandadvertising #b2bmarketing #b2bleads
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Insights Nerd — Follow me to learn how you can use audience & competitor insights to 10x the impact of your digital strategy. Building RightMetric, a Research-as-a-Service firm used by Red Bull, lululemon, and Meta.
Too many marketers mistake imitation for inspiration ❌ Marissa Thalberg, a legendary marketing mind behind brands like Taco Bell and Lowe's, nailed it with her advice: "Look within your industry for information and outside your industry for inspiration." Here's why the distinction matters: 🧠 Industry Insights Understanding what your direct competitors are doing is foundational. Learn to recognize what works and what doesn't. Is there a channel you’re underutilizing? Could a tactic employed by a competitor be adapted to fit your strategy? ⚔️ Indirect Inspiration Innovation often comes from transference—taking successful strategies from one context and applying them to another. What if financial services could adopt a viral content format from consumer goods? 💿 Creative Remixing Just like other art forms, most ideas in marketing are remixes of existing strategies. Instead of trying to reinvent the wheel, use insights to guide, curate, and adapt creative decisions. -- As marketers, our swipe files and mood boards are filled with things that spark our creativity. The real skill lies in transforming these sparks into strategies informed by data and tailored to our specific context. #rightmetric #marketingstrategy #innovation #competitorintel #marketing
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We help builders & manufacturers present their products using 3D renderings & interactive visuals so its value is clear.
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Ever wondered why a solid mission statement is the secret sauce for marketing triumphs? Let's dive in: 1 Guiding North Star: A mission statement is your compass, pointing the way to your brand's true north. It shapes your values, goals, and resonates with your audience, creating an authentic connection. 2 Clear Brand Identity: Your mission is your brand's DNA. It defines who you are and what you stand for. A strong identity in marketing builds trust and brand loyalty. 3 Content with Purpose: Crafting content becomes a breeze when guided by a mission. Every post, tweet, or campaign aligns with your purpose, making it relatable and impactful. 4 Differentiation Game: In a sea of businesses, a compelling mission sets you apart. It's the X-factor that makes your brand memorable and distinguishes you from the competition. 5 Catalyst for Innovation: A mission statement fuels creativity and innovation. It inspires marketing teams to think outside the box, creating campaigns that echo your mission loud and clear. 6 Customer Magnet: People rally behind a cause. A mission-driven company attracts like-minded customers, forming a community that champions your brand and its values. So, why settle for marketing when you can market with a mission? #brandidentity #missionstatement #digitalmarketing #digitalbranding
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Unlock the WOW factor with UnDigital's Unboxing Guide! Ready to redefine your brand experience? Dive into the art of unboxing and discover how to: 🚀 Supercharge your marketing strategies 📸 Craft share-worthy unboxing moments 💡 Weave compelling stories into your packaging 🎉 Surprise and captivate your audience 🔗 Get your FREE copy TODAY if you want to stay ahead of the curve: https://hubs.ly/Q02hY_Hf0 #UnboxingMagic #ElevateExperience #Marketing #eCommerce
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