Knotch’s Post

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Jean-Michel Hoffman, Alison Gensheimer, Alexandra London and Anda G. kicked off our first session of #ProsandContent2024 with a great discussion on connecting brand to demand. Key takeaways: 💡 Marketing efforts account for 10-35% of a brand's equity, according to Nielsen research. Having a regular surround sound of what’s going on in your space is key for driving brand equity. 💡 There are short-term metrics and long-term metrics. Some content is built for short-term goals or to move a longer-term metric like perception. It’s important to have a mix and connect those to broader goals. 💡 Content is flexible; there are so many exciting things you can do with it. How you use it throughout the funnel and for each customer journey is key.

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