Katelyn Baughan’s Post

I am loving this newsletter from the Arthritis Society Canada! - Engaging layout with bright pictures and graphics - Donate CTA above the fold & relevant (Father's Day) - Their content strategy has hit the nail on the head. All very valuable content! - At the bottom, they have a survey that helps segment their audience even further by if they are "waiting for surgery" and if so, how long. What do you like about this newsletter? Tell me in the comments.

Join my session on Wednesday from 12-1 p.m. Where I'll be talking about how to use email to launch a fundraising campaign.

If your email is opened, you have a mere 10 seconds to make an impact. Yes, you read that right – just 10 seconds to capture your reader's attention and keep them engaged. In a world where inboxes are flooded with messages, how can you ensure that your email stands out and leaves a lasting impression? The answer lies in the presentation of your email. It's not just about what you say, but how you say it. And that's where the power of storytelling comes in. Storytelling has the ability to transport your audience, to evoke emotions, and to create a connection that goes beyond the words on the screen. When you weave a compelling narrative into your email, you invite your readers to become part of the journey. They become invested in the outcome and are more likely to stay engaged until the very end. But storytelling alone isn't enough. The visual elements of your email play a crucial role in capturing and maintaining attention. Consider these key factors: - Color: Use color strategically to evoke emotions, highlight important information, and create a cohesive visual experience. Choose colors that align with your brand and resonate with your audience. - CTA Buttons: Make your call-to-action (CTA) buttons prominent and irresistible. Use contrasting colors and clear, action-oriented language to encourage clicks and drive conversions. -Fonts: Select fonts that are easy to read and visually appealing. Stick to a maximum of two or three fonts throughout your email to maintain consistency and avoid overwhelming your readers. -White Space: Don't underestimate the power of white space. It allows your content to breathe, makes your email more scannable, and directs focus to the most important elements. By combining the art of storytelling with visually engaging design elements, you can create emails that not only grab attention but also leave a lasting impact. Your readers will be eager to open your emails, knowing that they'll be treated to a captivating experience every single time. Ready to take your email game to the next level? Let's collaborate and craft emails that not only inform but also inspire. Together, we can create a communication strategy that sets your organization apart and keeps your audience coming back for more.

I mail deliverability should be a top priority. If no one gets your emails, what’s the point of sending them?

Just kicked off a monthly donor campaign with Thorn. They are an amazing nonprofit that's creating a safer world for every child. Check out their monthly donor program, and consider joining their webinar to learn more about financial sextortion. https://lnkd.in/ejMveQhe

What if you could improve your click through rates by 14%??? Personalization is the key. By tailoring your email content to resonate with each individual donor, you create a connection that goes beyond the generic mass email. It's about making your supporters feel seen, heard, and valued. 💌 Here are three quick tips to get started with personalization: 1. Segment your email list based on donor interests, giving history, and engagement level. This allows you to craft targeted messages that hit home. 🎯 2. Use merge tags to dynamically insert personalized elements like the donor's name, last donation amount, or preferred program. It's the little details that make a big difference. 🙌 3. Leverage storytelling to paint a vivid picture of the impact each donor's contribution makes. Share success stories and highlight the real lives changed through their generosity. 📖 How do you personalize your emails?

Every single person has been affected by cancer in one way or another. The Cancer Research Institute (CRI) is fighting to cure cancer with Immunotheraphy. Will you join them in the fight? ⬇️⬇️⬇️

Having a longer email does not mean more clicks! Reduce the length of your email and see what happens. Bonus: it's going to make your job that much easier!

What email service (ESP) provider do I recommend? The answer is, it doesn't really matter. What matters most is the strategy, the consistency, the messaging. Of course it's great to have an ESP with segmentation, automation, personalization, reporting, and integrations... but at this point, most of them do. Don't get distracted by shiny object syndrome. Whatever ESP you have now is probably fine. And this is coming from a woman that's used just about every ESP out there...