Kaizen Sigma’s Post

In the dynamic world of digital marketing, expectations can be as volatile as cryptocurrency prices. Allow me to share an episode that unfolded at Kaizen Sigma, revealing nuances that both agency owners and clients can learn from. (3 takeaway lessons at the end of this post) We had a client—let's call him "The Apprentice"—who was keen on understanding Google Ads, not just outsourcing it. A noble endeavor, sure. The contract was signed, including a section detailing our duties on Google Advertising Optimization. The Apprentice wanted to run HIS OWN parallel campaign. Something we don't normally do (and this scenario is a classic example of why), but flexibility is a hallmark of a good agency. ...So, we agreed, even though our contract didn't explicitly state we'd be offering Google Ads tutorials. Like clockwork, the lines between 'guidance' and 'instruction' blurred. Our Ads specialist found himself in hour-long sessions, transforming from a G-Ads Specialist to a full-time mentor. Time is money, and this level of involvement was affecting other projects. The Apprentice was unimpressed when we mentioned additional fees for these extended coaching sessions (in fact, he was upset we had the audacity to even ask). He argued that we hadn't fulfilled our original duties, pointing to the very section in the contract that we believed we had honored—by running our separate, well-optimized campaign. Ah, the irony! 😵💫 So, what did we learn? Firstly, flexibility is a virtue, but CLARITY is a savior. In an industry where time is finite, defining the scope of work can't be overstated. Know your services, set your boundaries, and make them crystal clear—whether you're the client expecting specific results or the agency defining its deliverables. Secondly, communication is the lifeblood of any successful project, but it's only effective when it's a two-way street. Both parties felt they were fulfilling their end of the bargain based on their understanding of the agreement. Listen, it's easy to think you're on the same page when, in fact, you're reading different books. Ask questions, seek clarifications, and...DON'T ASSUME—whether you're the agency trying to decipher a client's needs or a client interpreting service offerings. Lastly, never underestimate the power of a well-drafted contract. The Apprentice wasn't wrong to seek value, but his understanding of what was contractually owed was, let's say, divergent. And here's where a contract can save the day. It's not just a bureaucratic formality and red tape; it's the rulebook of engagement. This wasn't just a lesson in client management or contract drafting; it was a reminder that the world of digital marketing is not just about numbers and algorithms. It's about people, expectations, and the delicate art of managing both. Mastering this art is the difference between a campaign that soars and one that sinks faster than you can say "Google Ads."

Once in a land not so far away, there was a savvy digital marketer named Max. Max had been in the game for years, churning out content like a content-churning machine. But alas, his efforts were met with a resounding "meh" from the masses. Desperate to break free from the chains of mediocrity, Max stumbled upon a mystical tool called Blockchain. Like a magical sword that only he could wield, Blockchain promised to revolutionize the world of digital marketing. With a twinkle in his eye and a cunning grin, Max set out on a quest to conquer the digital marketing landscape using Blockchain. Armed with his trusty laptop and a steaming cup of coffee, he dove headfirst into the world of decentralized ledgers and smart contracts. But wait, what's this? A band of skeptical marketers stood in Max's way, doubting the power of Blockchain. They scoffed at the idea of cutting out the middleman and creating a transparent, tamper-proof marketing ecosystem. "It's just a bunch of buzzwords!" they exclaimed. Undeterred, Max persisted, crafting captivating content and delivering it directly to his target audience. With Blockchain, he could track every interaction, ensuring that his message reached the right people at the right time. No more wasted ads, no more shouting into the void. And just when it seemed like Max had conquered the digital marketing realm, a new challenger emerged. Enter the Evil Empire of Fake News, spreading their web of deceit and confusion. But fear not, for Max had a secret weapon up his sleeve – Immutable Timestamps! With Immutable Timestamps, Max could prove the authenticity and integrity of his content, banishing the Fake News menace with a flick of his digital pen. As the dust settled, Max stood tall, his digital marketing empire built on a foundation of trust and transparency. As word of Max's success spread, marketers far and wide flocked to his side, eager to learn the ways of the Blockchain Jedi. They marveled at the power of smart contracts, which automated tasks and ensured fair compensation for all parties involved. No more haggling over payments, no more shady deals. And so, Max became a legend in the digital marketing world, a beacon of innovation and authenticity. With Blockchain as his loyal sidekick, he forged a new path, challenging the status quo and redefining what it meant to be a digital marketer. So, dear LinkedIn friends, let Max's tale be a lesson to us all. Embrace the power of Blockchain in your digital marketing endeavors. Be bold, be transparent, and most importantly, be the hero of your own story. And remember, with great Blockchain power comes great marketing responsibility. May the Blockchain be with you! #digitalamarketing #blockchain

📢 Nuco Community Update Marketing Cooperations: In the last three weeks, we've conducted an exhaustive evaluation of 9 best crypto marketing agencies. We're gearing up for a comprehensive marketing campaign targeting both crypto and cloud computing market and will start ASAP. We have spent the last 3 weeks working on this. From countless video meetings, research starting with case studies, their references, comparisons of the respective services and various proposals to the pricing structure, we have carefully examined all facets nuco.cloud/ PRO & CUSTOM: PRO is in its final stages of internal testing and we're finalizing our Terms & Conditions to launch both the PRO and CUSTOM. The coordination and negotiation for our Terms & Conditions with all suppliers was quite complicated to find the "golden middle" that is comfortable for all our suppliers, as the T&Cs have to fit all suppliers. Staking: Staking with 90/180/365 day pools is forthcoming, and liquidity staking for Uniswap will commence post our next CEX listing. CEX Listing: We appreciate your patience as we finalize our CEX listing contract, with a formal announcement to follow. Stay informed; significant advancements are underway! The negotiation of the CEX listing has been delayed because our contact persons (the listing agents) at the corresponding CEX were at a trade show / conference. There are only 5 small points left in the contract that need to be clarified and then the contract will be ready to be signed. FYI: We will not disclose names to the CEX before listing as the contract has a clause to that effect that this cannot be disclosed beforehand. Want exclusive insider-announcements? Join our Telegram group here: https://lnkd.in/ecj5ZXUu

Why Crypto Marketing Is Tricky While traditional marketing can be straightforward for any experienced promoter, marketing crypto offerings can be tricky. There is a broad range of areas you need to master before you start your promotion. Here are the challenges of crypto marketing: 😣 Jargon- The crypto field is fraught with multiple terms you must understand. Vocabularies like zero knowledge, cryptography, and Blockchain can be complex to wrap your head around. Unpacking these terminologies and explaining their meanings can be challenging. You can only persuade clients to buy your offerings when you demonstrate an in-depth knowledge of the terminologies used in the field. 🎼 Trust-convincing people to purchase crypto-based products requires much trust-building. People want to know whether you're legit. Many scandals have emerged in the industry, and people are highly keen before investing. You can only build trust when you provide educational content. And it can be challenging to regularly share such content, especially when your forte isn't writing. 👨👩👧👧 The idea of community: crypto marketing requires projects to build communities to back their projects. However, creating and nurturing a community isn't a walk in the park. You need to explain the value of your offerings to persuade people to join. Once a community is ready, you must keep engaging by sharing valuable content. You can manage the community through various strategies, including AMAs, contests, airdrops, and giveaways. Based on the above challenges, it's advisable to hire an experienced marketer to help you in crypto marketing. Such a marketer knows how to design a marketing strategy to boost your campaign. Topnotch Creatives helps crypto project founders market their offerings. We have a team of experienced marketers who can partner with you and help you from start to end. Contact us today for an in-depth discussion about your project. #cryptomarketing

In today's digital landscape, establishing a robust online presence is crucial for businesses aiming to thrive in competitive markets. Among the plethora of strategies available, three pillars stand out: Search Engine Optimization (SEO), Guest Posting, and Link Building. These elements are not only essential but intertwined in shaping your company's visibility and credibility. At the forefront of this digital revolution is Quake Services, dedicated to optimizing your online presence and driving organic growth. ( QuakeServices.com ) SEO: Building the Foundation for Online Success Search Engine Optimization is the bedrock upon which successful digital strategies are built. By fine-tuning your website's content, structure, and keywords, SEO enhances your visibility in search engine results pages (SERPs), making it easier for potential customers to find you. Quake Services specializes in crafting tailored SEO strategies that align with your business objectives, ensuring your website ranks higher and attracts quality traffic. Guest Posting: Leveraging Authority and Relevance Guest posting is a strategic technique where you contribute content to other websites within your niche, leveraging their audience to expand your reach. Not only does this establish you as an authority in your industry, but it also generates valuable backlinks to your website, enhancing its credibility in the eyes of search engines. Quake Services facilitates impactful guest posting opportunities, allowing you to showcase your expertise and forge valuable connections within your industry. Link Building: Cementing Your Digital Footprint ( QuakeServices.com ) Link building forms the backbone of off-page SEO, emphasizing the importance of quality over quantity. By acquiring backlinks from reputable websites, you signal to search engines that your content is valuable and worthy of recognition. Quake Services employs a strategic approach to link building, focusing on acquiring high-quality links from authoritative sources, thus fortifying your website's digital footprint and boosting its search engine rankings. Why Quake Services? ( QuakeServices.com ) At Quake Services, we understand the intricacies of digital marketing and the evolving landscape of SEO. With a team of seasoned professionals at your disposal, we go beyond conventional strategies to deliver tangible results. Whether it's optimizing your website for search engines, securing guest posting opportunities, or cultivating a robust link profile, we tailor our approach to suit your unique needs and objectives. In conclusion, the importance of SEO, guest posting, and link building cannot be overstated in today's digital ecosystem. These pillars form the cornerstone of a successful online presence, driving traffic, enhancing visibility, and ultimately, fostering growth. With Quake Services by your side, you can navigate this digital terrain with confidence, propelling your business to new heights of success.

I've spent every day of the last four years working on marketing strategies for some of the biggest names in the Web3 and Crypto space. And Blockchain-Ads campaigns has been a part of more than 170 marketing strategies. Every time I speak with a founder or a marketer—be it a CMO, media buyer……. -I find myself repeating the same things. Why? Because even the best marketing teams in this space have such limited insight into the industry's best practices. I've come to realize there's nothing out there offering a proper framework, a structured guide on how crypto marketing strategy should be shaped, based on successful case studies (and yes, there are many failures, but also plenty of big hits where the marketing approach was spot-on). So, since I find myself sharing this information in every call with people launching or scaling new Web3 projects, or repeatedly typing it out in Telegram, I decided to systemize it. These past three months, I've laid out EVERYTHING I know, based on my experience and the data we've analyzed, into 'The Simplified Web3 Marketing Playbook': - A clear 4-pillar Marketing Framework. - Step-by-step implementation, as demonstrated by the best in the business. - Practical insights for real-world validation. Hope you will find it useful, To get it for free: 👍 Like & share this post to support my work. 🌐 Visit https://lnkd.in/g3Hk_qVJ

🚀 Helping Forex, Crypto, and Casino Companies Thrive in the Digital World 🎯 Hey LinkedIn fam! 👋 Let's get real for a moment - in today's fast-paced digital landscape, it's not easy for Forex, Crypto, and Casino companies to stand out and grow their businesses. The competition is fierce, and the rules of the game are constantly evolving. But guess what? That's where I come in. I'm not your typical marketing guru; I'm more like your secret weapon, your partner in growth. So, what exactly do I do? Well, I specialize in helping these companies reach new heights through the power of paid advertising, and I'm here to share a little about how I make it happen. 🔎 **Paid Ads Magic**: Picture this - your business, front and center, on platforms like Google and Facebook. I create tailored ad campaigns that don't just make noise but also speak to your audience's hearts. It's not about clicks and impressions; it's about real, meaningful connections. 🚀 **Lead Generation Extraordinaire**: I don't just throw ads into the digital abyss. No, I'm all about generating leads and bringing in those First Time Depositors (FTDs) and players. We're not just chasing numbers; we're building relationships. 🔗 **Tools of the Trade**: I'm no one-trick pony. I harness the power of Google Ads, Facebook Ads, SEO, Taboola, SMS marketing, and a whole arsenal of paid tools to get the job done. It's not just about using the tools; it's about using them smartly. 📊 **Data-Driven Insights**: Numbers tell a story, and I'm all about reading between the lines. I analyze data like Sherlock Holmes, helping you make informed decisions and fine-tune your strategies for even better results. 🤝 **Human-Centric Approach**: It's not just about business; it's about people. I take a human-centric approach to marketing, ensuring that your brand resonates with real individuals who become loyal customers. 💡 **Continuous Growth**: The digital world doesn't stand still, and neither do I. I stay on top of industry trends, algorithm changes, and emerging technologies to keep your business ahead of the curve. So, if you're looking to take your Forex, Crypto, or Casino business to the next level, let's have a chat! I'm here to make the complex world of digital marketing a little less daunting and a lot more rewarding. Drop me a message, and let's embark on this growth journey together. 🚀📈 #DigitalMarketing #PaidAds #LeadGeneration #Forex #Crypto #Casino #GrowthStrategy

Check out three of the best crypto marketing agencies to work with in 2023 ⬇️ #crypto #web3 #marketing

#CryptoMarketingAgency: What can a crypto/blockchain marketing agency bring to you? 💼🚀 A crypto/blockchain marketing agency can provide you with a range of valuable benefits and services. Here are some strengths that such an agency can offer: 1️⃣ In-depth marketing strategy: A #CryptoMarketingAgency understands the field and possesses deep knowledge of the market, technology, and trends within the industry. They can analyze competition, identify and shape target customer segments, and create effective marketing strategies. 2️⃣ Brand building and reputation enhancement: An agency can help you define and build a strong brand in the crypto/blockchain sector. They can produce high-quality content, craft creative advertisements, and execute communication campaigns to enhance credibility and foster customer trust. 3️⃣ Reach and engage potential customers: A crypto marketing agency can assist you in identifying and reaching your target audience accurately. They can create and manage online advertising campaigns, email marketing campaigns, build social networks, and engage with the crypto/blockchain community. 4️⃣ Content creation and management: An agency can help you generate high-quality and industry-relevant content for the crypto/blockchain field. They can write blog posts, technology articles, market analysis, and educational content to enhance customer understanding and insights into crypto/blockchain. 5️⃣ Analysis and performance measurement: An agency possesses the ability to analyze data, track, and measure the effectiveness of marketing campaigns. They can provide detailed reports and analysis on visibility, engagement, and customer conversions, enabling you to optimize your marketing strategies. Overall, a #CryptoMarketingAgency can assist you in establishing and strengthening your presence in the crypto/blockchain realm, building customer trust, and achieving higher marketing results. #fintech24h #vincentnguyen

Charles Kirkland (the guy in the pic) and I will create a Bitcoin-angled marketing campaign for your fin pub. There is a major event coming up that you can piggyback off of. You see, the next big Bitcoin halving is about to happen on April 19th, 2024 That’s why you will want to get your Bitcoin-angled campaign created by us NOW. We do campaigns for well-known traders like Jeffry Turnmire, Lance Ippolito, Jack Carter, Tom Busby, Markus Heitkoetter, Bill Poulos, and on and on. If you are in the trading vertical, then you have likely seen our campaigns, whether you realize it or not. In any case, Bitcoin has experienced significant price increases during each of its halving events: First Halving (November 28, 2012): The block reward was reduced from 50 BTC to 25 BTC. The price of Bitcoin on the day of the first halving was approximately $12.35. By the end of the next year, the price had risen to over $1,000, representing an increase of over 8,000%. Second Halving (July 9, 2016): The block reward was reduced from 25 BTC to 12.5 BTC. The price of Bitcoin on the day of the second halving was approximately $650.53. By the end of 2017, the price had reached nearly $20,000, representing an increase of over 2,900%. Third Halving (May 11, 2020): The block reward was reduced from 12.5 BTC to 6.25 BTC. The price of Bitcoin on the day of the third halving was approximately $8,821.42. By November 2021, the price had reached its all-time high of nearly $69,000, representing an increase of over 680%. As you can see, Bitcoin has surged during every single halving. We will create everything for your timely 9 to 10 day Bitcoin campaign: -The Creatives -The Emails -The Affiliate Emails -The SMS Messages -The Google Ads -The Facebook Ads -The YouTube Scripts -The Landers -EVERYTHING And we will hand it to your team on a silver platter. Now, here’s the thing… There is a second event happening at the same exact time. This presents an opportunity to create an even larger sales spike for you. By riding the coattails of both events at the same time, it’s going to be an explosion in sales for any fin pub who works with us. Comment below if you are interested.