Jack Field’s Post

I recently watched the Actors' Roundtable featuring all 24 Oscars nominees. What struck me about the discussion was that none of the actors tried to act like "experts" or as if they knew more about acting than the others present. They simply talked about their experiences and shared their thoughts. It felt like watching six regular people having a conversation. The actors were authentic and genuine. They didn't force themselves to speak more or less than they wanted to. They didn't try to be dramatic or show off their ego for the camera. This learning can be applied to the context of advertising and marketing. -Your brand doesn't have to be objectively better than others. Rather, it should have a unique identity that sets it apart.- #advertisingandmarketing

#CannesLions2023 Wow-moments, InViTaTioN OnLy-events, new perspectives, damn hurting feet and a bunch of new ideas. You heard me right: the Cannes Lions International Festival of Creativity went into round 2 for me🎉🦁 For those who couldn’t be there, here are my personal favourite reminder and insights: • The traditional client-supplier relationship is old news: agency and company should form a collaborative team to create outstanding campaigns (Check out “Better with Pepsi”, 2022, PepsiCo & Alma) • Simplefy and embrace simplicity. Don’t overcomplicate things. • Every medium has its unique advantages. A medium that has shown me this once again? The big screen - Cinema. You might think the time of cinema is over after Covid and the rise of streaming platforms, but think again. • Comfortable shoes are a must at Cannes Lions due to lots of walking (my record last week: 18,900 steps) Well? See you next year in Cannes? #canneslions70

This Saturday is NATIONAL CINEMA DAY in the UK & Ireland. As we look forward to another bumper day of admissions for our Exhibitors, we look back at the results of last year's initiative for this Irish circuit's case study and how they used their National Cinema Day data to help drive their ongoing marketing strategy. "Aside from the obvious key wins of bringing in more new customers who we can market to, bringing back lapsed customers who had fallen out of the habit of visiting this chain (or possibly even any cinema altogether), the key win here is that in only 30 days 9% of customers have been back to see another film at this cinema. Even more cause for celebration of National Cinema Day perhaps is the fact that of that 9% of customers, 23% hadn’t been in 2022 before National Cinema Day - meaning these people were brought back into the cinema going habit because of the initiative, and overall, 2% of lapsed customers who hadn’t been seen in 2022 before National Cinema Day have already been twice in 30 days." Full case study in link in comments. #nationalcinemaday #lovecinema #lovethebigscreen #cinemamarketing

Delivering a successful and exciting event is a big deal.   And in the grip of event fever, it can be difficult to think beyond the day itself BUT if you don’t you might miss an opportunity to maximise ROI.   Capturing your conference or awards night on film gives you lots of options for communications post event, even if you don’t use it straight away.   Here’s five ideas of where filming an event can add value:   1) Highlights film – capture interviews with speakers, members of the SLT or delegates and mix with b-roll and music to give a flavour of the event for internal/external stakeholders. 2) Future campaigns – if you’ve got a group of people in the room that rarely get together think about future campaigns where you might want interviews and maximise your filming time. 3) Vox pops for social media – want to use the event to showcase your top employer status and attract new talent? Capture delegate vox pops for use on LinkedIn, Insta or TikTok. 4) Training materials or CPD – is your keynote speaker going to talk about something relevant to your whole organisation? Capture the presentation in full and top and tail with slides to create new training materials. 5) Cascade packs – want to create a cascade pack for your management team to take back to their teams? Why not use video clips to make it more engaging and help land the key messages?   Check out the film below we made for Avignon Capital following their gala event last year.   Inspired? Give us a call InsightMCL to talk through the options.   #eventprofs #eventproduction #videoproduction #videocommunications #maximiseROI

Sometimes the best idea is the simplest. #branding #agency #lawyersoflinkedin #adverstising #mediarelations #business #smallbusiness #commercials #memorablemoments #jingles #businessgrowth #experts #services #tech #womenatwork #entreprenuers #startups

𝙉𝙖𝙩𝙞𝙤𝙣𝙖𝙡 𝘾𝙞𝙣𝙚𝙢𝙖 𝘿𝙖𝙮 𝙖 𝙨𝙪𝙘𝙘𝙚𝙨𝙨 𝙞𝙣 𝙐𝙆 Information from the UK Cinema Association confirmed that The UK’s National Cinema Day generated nearly £4.65m at the box office from almost 1.56 million admissions on Saturday, September 2 – a 6% increase on last year. The box office for the day was £2.23m which equates to approximate admissions of around 280,000. The previous Saturday (August 26) generated £3.35m box office and around 420,000 admissions, during a Bank Holiday weekend. According to box office analysts Comscore the most popular films on the day were Warner Bros’ Barbie with £860,812, Sony’s new release The Equalizer 3 with £753,335 and Universal’s Oppenheimer with £412,509. National Cinema Day is overseen by industry body Cinema First and is supported by the Film Distributors’ Association and the U.K. Cinema Association. As Iain Jacob, chair of Cinema First, told Variety “There seems no better time than now to celebrate U.K. cinema-going, one of the nation’s favourite out-of-home leisure activities. Coming off the back of a very strong summer for the sector and looking forward to further film highlights over the rest of the year, we wanted to give everyone a chance to enjoy the big screen experience with the film of their choice. While all the evidence confirms that cinema-going is amongst the most affordable and best value-for-money leisure opportunities, we also of course recognise the impacts of the current cost of living challenges facing many households and wanted to do our bit to make a trip to the cinema even more affordable.” The most encouraging news for UK exhibitors was that, according to Screen Daily “Early findings from a nationwide survey revealed that three quarters of attendees said that they were likely to return to the cinema in the coming weeks.”

Cannes Lions International Festival of Creativity is in many ways an exclusive and pricy event typically for senior #marketeers and #creatives, but there are programs such as #YoungLions inviting talent into the #festival experience. As a young, cash-strapped #creative, the #Palais was a place of #inspiration and last year, I was happy to initiate a program together with ACT Responsible, International Advertising Association (IAA), Cannes Lions and many other partners to open up the Palais for everyone to come and see the Act Responsible exhibition and encourage brands and others to open up their beaches for everyone. It's called OHFG - OPEN HOUSE FOR GOOD. This year it was our 2nd year and Microsoft also opened up their beach to a conversation about Responsible Growth with josefina casellas, MJ DePalma, Jemma Gould, and Brian O'Kelley. We need a space to discuss #climate and #sustainability - and how we can move from talk to action. I do hope others will join me in voicing this concern and really bring CLIMATE to the forefront of the discussion as urgent action is needed. And we NEED to have this conversation in Cannes - and how the industry can play its part. #creativity #advertising #experience #growth #talent #microsoft #event

Shangri-La 1: a remote, beautiful, imaginary place where life approaches perfection : UTOPIA Shangri-La Group recently launched its new "Find Your Shangri-La" global marketing campaign, with a cinematic masterpiece. 🎬 The 1:30 advertisement was developed in partnership with Grammy award-winning director, Dave Meyers, with the goal of helping guests find their personal moments of joy at the luxury hotel chain. From the whimsical scenes with trains blowing bubbles and penguins taking an ice bath in the pool, to the music choice of an old classic with a new twist, this commercial is truly something to behold. ✨🙌 What's your idea of Shangri-La? #hotelmarketing #digitalmarketing #shangrila #creativemarketing