Intelligems’ Post

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Catch our founders, Adam Kitain & Drew Marconi on Ben Zises' Founder Friday post today!

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SuperAngel.Fund😇 | Investor #1 & Founding Advisor @quip🦷 @Caraway🏠 @Arber🪴 | Consumer (CPG, eComm SaaS), PropTech & Future of Work | [email protected]

7 years ago, two startup operators were given an impossible task: Find out how to price a ride-sharing service that can undercut Uber across New York City. The company, Via, had become famous for an offering that was almost too good to be true: $5 rides to, and from, anywhere in Manhattan. The official job of these two employees? “Figure out pricing”. And that’s exactly what they did. Over the course of 4 years, Adam Kitain and Drew Marconi built out pricing systems that could compete with their two giant competitors, going so far as to create dynamic pricing algorithms tailored to individual cities! By 2021, Adam and Drew decided to go out on their own and bring sophisticated pricing technology to eCommerce merchants. The idea was simple: Build the same revenue optimization tools used by massive companies like Amazon, Southwest, and Uber to startups and smaller consumer brands. With that, they founded Intelligems. Read my full interview with Adam and Drew below to learn more about their philosophy as entrepreneurs and their advice to founders 👇

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