Публикация участника Indigo Slate

Do you want to know how Amazon is winning the streaming war with its unique and powerful business model? In this post, I will share with you some insights from an article that explains how Amazon uses video content to drive e-commerce, advertising, merchandising, and ecosystem building. How Amazon uses data and analytics to create personalized and engaging experiences for customers and to generate more revenue and profit for itself and its partners. Check out the carousel below to find out more. Parth Verma The Valuation School #amazon #businessmodel #amazonprime

Amazon could be reshaping the landscape, intertwining commerce and content. Despite creative hiccups, it's constructing a model where streaming becomes profitable. Its shows, though not always stellar, will soon fully join forces with its potent advertising machinery. Amazon has enough information on its customers, through its e-comm site and its Fresh grocery stores, to serve highly focused content. What’s more, it can measure the effectiveness of content, by observing viewers’ subsequent behaviour in its shops. It has yet to exploit this ability fully. Remarkably, the streaming platform is evolving into a high-margin marketplace, akin to its e-commerce giant. Hollywood's doubts might linger, but Amazon's poised to redefine streaming success. 🤔 🧨 Fun fact: In November Amazon will tie the Super Bowl of shopping with football, when it airs their first NFL game to coincide with Black Friday - the annual holiday to honour the shopping gods. 🎬🛍️ #AmazonEvolution #StreamingStrategy

The first Amazon Upfronts took place yesterday and it was a banger! Here are my top three takeaways: 1. Demand for Amazon is skyrocketing. Attendees had to wait an extra half hour for the show to start due to lines outside. Attendees who didn't get a seat lined the aisles to get a glimpse at the Amazon offering. 2. The Upfronts are still the Upfronts. While Amazon's unique audiences and shopper data are key benefits, yesterday's event was all about the original content Amazon MGM Studios is pushing out. A-list celebrities like Reese Witherspoon graced the stage to headline multiple projects. 3. Amazon is not just for brands who sell on the platform. With the Amazon Marketing Cloud, any brand (not just those who sell on Amazon) can gain insight into how to reach their desired consumer across the 175 million people Amazon touches. Overall, the first Amazon Upfronts did not disappoint! It's clear that Amazon is the hot item right now and brands of all kinds can benefit from their offering. #advertising #upfronts #streaming #ctv

On day 2 of #primeday , rather than just looking at the Profitero movers and shakers (although more of that to come), it's always useful to start planning for Cyber Week or even next year's Prime Day. And, as always, we look to amazon.com for future ideas. One fascinating development is the "Amazon Inspire" feed, seemingly developing on from the success of sales from Amazon Live. Influencers too play a key part on the website, of course with specific product recommendations. Finally, TikTok is running a Prime Night Duel for the Duels where celebrities compete to win extra Prime deals for viewers. https://lnkd.in/eG92nxbc Will we ever see the same social driven sales in Europe? What do you think?

To wrap up our series, Road to Prime Day, we are sharing a Deep Dive into Prime Day Ad Strategy! Make sure to check out the rest of the series for important tips to prepare you for this year's Amazon Prime Day or reach out to one of our experts to learn more about how we can assist you. Learn more: https://lnkd.in/gvdk9jXu #amazonprimeday #amazon #amazonadvertising #amazonads

Maximize your impact on Amazon Fire TV with versatile buy types tailored to your marketing goals. From auction-based to fixed rates, leverage the flexibility that suits your strategy. Whether you're focused on brand awareness, engagement, or conversions, Amazon Fire TV offers diverse options to elevate your advertising game. Explore the possibilities and tailor your approach for optimum results! 🚀📺 #amazonfiretv #digitalmarketing #adcampaigns #amazon #amazonadvertising

Spreading joy no matter what your age is a powerful and poignant message this Christmas and this Amazon Business advert is definitely one of my favourites so far. Every age group ✔️ Product base ✔️ System of ordering ✔️ Positive packaging ✔️ Christmas warmth ✔️ Maybe I should reinstate Buy with Prime… #mccraepartnership #retailmarketing #tvadvertising #eccommerce #packagingsolutions

How much are you willing to pay for knowing your customers? Did Walmart buy a TV company or data? So Walmart has acquired VIZIO, and the question is, what is the benefit of purchasing a TV company? We have seen reports that show that Amazon's Advertising Services Revenue is growing year over year. Just last quarter Amazon generated $14.4 billion from Advertising (compared to $0.9 billion from Walmart). Amazon has Prime Video, Amazon.com, Fire TV, IMDB, etc. to collect data from customers, Walmart doesn't have that much. Purchasing VIZIO could be a strategy to collect data from customers. Besides the revenue that it will get from selling TVs, SmartCast, the operating system from VIZIO has over 18 million active accounts. This represents a lot of potential customers that Walmart will be collecting data. Where does this position Walmart? This strategy will accelerate Walmart's advertising business and start competing with Amazon head to head. At the end of the day, this is mere expectations. P.S. What do you think about this acquisition from Amazon? P.P.S. Do you think that Walmart will compete with Amazon?

Amazon is currently piloting a new ad format called the "𝗳𝗹𝗮𝘀𝗵𝗶𝗻𝗴 𝘀𝗸𝘆𝘀𝗰𝗿𝗮𝗽𝗲𝗿" in several regions. This feature displays reviews and promotional details, blinking three times on the product detail pages. This experimental advertising strategy is part of Amazon's ongoing efforts to enhance visibility and engagement on their platform. 🔔 Follow Adnan Aslam for more posts like this --------------------------------------------- Book a FREE Strategy Call now to discuss how we can help you grow your Amazon Brand. Link in the Comments #amazon #amazonadvertising #amazonads

If traditional retailers look at Amazon as a competition only in the space of commerce or streaming media, then they are missing out on the $40B+ marketshare Amazon is building in the space of #RetailMediaNetworks and Ads across their assets. Brick and Mortar retailers are sitting on a "bigger and higher propensity" shopper traffic base in their stores - golden opportunity to enable InStore Retail Media experiences and monetize store traffic via ad revenue and store comp growth. Our laser-focused mission is to empower Retailers to capture their due share of Ad revenue and monetize store traffic - Cooler Screens Inc.