Impact Theory’s Post

Want to hire someone to handle your social media? - Have a general understanding of what social media is and how it helps businesses grow. Want to hire someone to run your paid marketing? - Have a basic understanding of that platform and what it can do for you in terms of paid growth Want to hire someone to handle emails? - Write some of your own first and learn how automations work for lead magnets Want to hire a video editor? - Try editing your own videos first and see how easy/hard it may be You don't need to be an expert in any of these roles, but you really do need to understand how they work for your business before hiring. This helps you to see the kind of work needed for each role, the level of expertise you want for growth and provides you with a basic framework of the minimum expectations you want for this position. It also helps you to see why experts charge what they do. We spend years investing in ourselves and our craft. If you want cheap work, hire your best friend's son fresh out of high school to help

Media buyer. Editor. Strategist. And more. Throwback to Q2 of last year when I first started out as an agency owner when I had to wear the following caps: 🧢 Founder 🧢 Strategist 🧢 Editor 🧢 Media Buyer 🧢 Sales Rep And probably more that I’ve forgotten now,lol. At present 126PLUG is a team of 8 amazing individuals who are killers at what they do. Also, stop hiring for cheap. This is one of the biggest mistakes new agency owners make when they’re staring out. I learnt this the hard way by hiring one of my friend which lead me to lose a client later. #creatives #creativeagency #ecommercegrowth #growthpartner #performancecreatives #teambuilding #teamwork

The hardest part about being a creator is always being up to date. You need to be on the ball. - What's relevant? - What skills do I need to adapt? - What social media platform do I need to leverage more? - What content format am I not using? - What's the data saying? It takes a lot of time to not only write content, but update your knowledge so that your personal brand doesn't burn out. That's why a lot of CEOs and companies hire creative directors. They can do the hard work of thinking for you when it comes to creating relevant content. Content creation is an entire industry that is only going to get harder to keep up with. If you want to keep your finger on the pulse, your best chance is through hiring a creative director. #creativedirector #contentstrategist

In July 2017, just over six years ago, I founded a PR agency. Now, every now and then, we find ourselves in articles such as the below, and I often don't take enough time to reflect. There's a lot to be thankful for, and even more people to thank. Over the last six years, we've worked with 32 tech companies (15 of which are fintechs); 20 venture capital firms (and 1 fund-of-funds); and 6 'corporates' (one of which was a small German municipality). We've grown revenue every year since launch, and worked with some clients for a long time, some multiple times over the years, and some on exciting one-off projects. Our success and growth, modest such as it is, has changed my life. Six years ago I had no real idea of how to start a business, let alone run one. To everyone who has offered their time, expertise and advice for nothing in return: thank you. To use this self-created occasion to provide an unsolicited take: both the VC and media landscapes have changed a lot since 2017 (when I set up GC); and have changed even more since 2011 (when I stared working in the tech industry). Of course the changes are multiple, but to pick one: the level of mutual understanding between VC, tech and the media has leapt forward. This, when combined with straitened economic times, has let to increased scrutiny on all participants in the tech industry, especially investors. This leads to smarter questions, 'better' accountability on all sides, and often to *great* journalism. PRs, then, need to become specialists. To respect and understand the nuances, idiosyncrasies and often the legal necessities that VC firms and tech companies are heir to; and to devote time to understanding what journalists need, and why they need it. At GC, we strive to hit this standard every day. Anyway. Thank you also to the 3 people that have read this entire post (hello Mum). I am not a regular Linkeddiner, so perhaps I'll post again in six years and let you know how we're faring after a dozen years in business. Cheers! https://lnkd.in/eRrDYWxi

This is my media-specific Roman Empire: Why does the responsibility of monetizing content or generating revenue fall on the shoulders of journalists? Without staffing #journalists, #reporters, #writers and #editors -- impassioned experts in their field who know how to engage audiences better than anyone -- there is nothing of quality left to monetize. With branded content specifically, the number one selling point is: aligning elevated #advertorial with #editorial. Your advertorial is only as strong as your editorial. I'll say it again: your advertorial, a.k.a. the part of your company that helps make you money, is only as strong as your editorial. Overall, the challenge is to get audiences to ~knowingly~ read an ad, but they aren't going to get that far if there's no editorial. They have to exist separately and be produced separately, to ensure journalistic standards and quality, but in today's model: Branded content helps fund newsrooms and publications. That said, branded content cannot be the entire publication. No one is going to consume solely sponsored or branded editorial. It doesn't matter if you have a new audience strategy or a shiny new editorial product to try to sell. Audiences, who are faced with an overwhelming onslaught of content every second they scroll, are less likely to engage with advertorial content if there's nothing else of substance driving to it or surrounding it. As David S. Cohen taught me, the more that something looks and reads like an ad, the less effective it is. That is why I am having a hard trouble processing how post-layoffs, we're seeing billionaire CEOs talk about "the future of news." The secret to the future of news can be found in the staff you just laid off. Solidarity with laid-off media works everywhere, especially during such a dark and dystopian start to the year with so many #layoffs. ...LA Times, Pitchfork, TIME, National Geographic, Sports Illustrated, I'm sure there's some I'm missing...

99% of people quit! 😐 When they don't see immediate results. 99% of those people lose big opportunities! It's a must to have an online presence. Why? You ask... Because it's your business card. Recently saw a recruiting requirement for Gary Vaynerchuk, Here's what I saw: 1. Uses and creates on social media daily 2. Has the ability to make relevant content across all platforms. 3. Has extraordinary skills in at least one if not all of these: design, video editing, and social media copywriting. 4. Videography or design education Or equivalent relevant experience. 5. All applicants will be asked to provide recent content examples from social media accounts. To get a job or client today, you need to show you're different. Not just hard work! An online presence will position you as an expert within your field. Be that 1% that stands out from the crowd. Want to discuss more? DM "more" #socialmedia #contentcreation #personalbrand

Are you wearing too many marketing hats? That’s one of the biggest challenges we hear from our clients, and WE GET IT. It often feels like you need to be a strategist, content creator, analyst, media specialist, public relations writer, and more, all rolled into one. What if you could have a dedicated partner to bolt seamlessly onto your team? Enter #Turchette. #OneTeamManyTalents #MarketingMasters #NJAdAgency #PublicRelations #BrandDifferentiation #DigitalMarketing #Advertising #Branding #MarketingStrategy #BrandIdentity #PRlife #BrandAwareness #PRtips #BrandStory #MediaRelations #BrandBuilding #PRagency #BrandStrategy #BrandLoyalty #DigitalPR #MarketingAgency #BrandVoice #IntegratedMarketing #AgencyLife #TurchetteDelivers #ResultsDriven #ExtraordinaryAgency #WeDontDoOrdinary

What makes good short form content? What's a good hook? How to use your editing skills to make the storyline more intriguing? How to not lose your audiences' attention? How to keep people engaged? If you're thinking like this while editing short form content and live anywhere in the world, would like for you to join Team GaryVee :) - https://lnkd.in/eactheRz

Ever thought about the sneaky similarity between "discreet" and "discrete"? Let's clear the air! When you're being discreet, you're keeping things on the down low. But when things are discrete, they're standing out on their own. Spot the difference and use them wisely! #Communication #Publicspeaking #Grammar #GrammarTips #Copywriter #Publicrelationsagency #PublicRelations #PR #Marketing #Media #Branding #Socialmedia #PRagency  #EtchedCommunication #Houston