Imagination’s Post

We are so excited to welcome America's BLAC Internship Program interns to our New York and Detroit studios! Meet Joash Nyarko, Mubarak Savage, Nicholas Slade, Jasmine Ingram who will be focused on enriching their experience across multiple disciplines in the advertising industry. We're thrilled to be partnering with the BLAC programme to bring diversity into the world of advertising and inspire and be inspired by a new generation of talent. Over 12 weeks, our interns will have the opportunity to train, network and mentorship to kickstart their careers. Click here to find out more about BLACs mission: https://lnkd.in/gX32DeQq #ImaginationGLBL #BLACinternship #creativeindustry #experiential #brandexperience #creativeagency

From interactive product demos to artfully curated atmospheres retail stores are becoming immersive destinations. Consumers are increasingly seeking memorable experiences over acquiring products. To meet these changing preferences, brands must lean into the experience economy for their in-store offer to connect with the audience more personally and deliver value across multiple touch points. Read our Strategy Director, Sara Parrish, full insights on the reimagining of retail here: https://im.ag/4eiQ92J #ImaginationGLBL #TheGrocer #reimaginingretail #experienceeconomy #retailrenaissance #immersiveexperience #brandexperience #creativeagency

Bringing Borussia Dortmund Champions League final celebrations to life. The goal for our Imagination team was clear: turn London into a sea of yellow and black. From branded buses and taxis to LED vans distributing merch, the city was buzzing with BVB spirit. Fans were greeted by BVB-themed Beefeater Guards, engaged in activities at the Hyde Park Fanzone and enjoyed tours around town. Plus, we transformed the Hard Rock Cafe into the "Employee Embassy" for a pre-match party, while sponsors enjoyed a exclusive lunch at Sophie’s Steakhouse. The celebrations continued post-match with an exclusive after-party at the Outernet for players and VIPs, concluding an unforgettable day of electric excitement and unity. From exclusive gatherings to city-wide activations, we successfully turned London yellow and black, leaving an indelible mark on the city and its inhabitants: https://im.ag/3VF9xzy #ImaginationGLBL #BVB #BorussiaDortmund #yellowandblack #ChampionsLeague #exclusiveparty #sportsexperience #fandom #creativeagency #experienceagency #brandexperience

We have been shortlisted for Brand Experience Agency of the Year and Independent Agency of the Year in the 2023 Campaign UK Global Agency of the Year Awards. 🌟 Last year, we strengthened and grew across all our disciplines and are proud to work with such a diverse portfolio of clients delivering exceptional experiences that change the status quo. Some of our standout works include major product launches, virtual events, exhibitions, and retail and hospitality activations to name a few. Our reputation for innovation, creative excellence and high-quality service is a testament to the incredible group of strategic, creative and practical people who make Imagination what it is. Our people are our most important asset, and their dedication and talent are the driving force behind our success. Fingers crossed for June 13 when the winners will be announced at the ceremony. #ImaginationGLBL #CampaignAOY #agencyawards #globalagency #creativeagency #experientialagency #brandexperience

Retail is undergoing a renaissance! Brands are evolving from mere transactions to unforgettable experiences. Our Strategy Director, Sara Parrish, explores the reasons behind this in an exclusive with 365 Retail. "Physical stores aren’t just points of sale; they are platforms for storytelling, learning, entertainment, community, and brand immersion. Brands must lean into the Experience Economy and design experiences that feel personal, unique and deliver value across multiple touchpoints." From Dyson to Apple, read how brands are cutting through the noise and creating connections with their consumers through their brick and mortar stores: https://im.ag/3KDBEsF #ImaginationGLBL #Retail365 #retailrenaissance #experienceeconomy #brandexperience #creativeagency

Major League Baseball (MLB) Trafalgar Square Takeover came back with a bang 💥 We made a triumphant return to the heart of London, transforming this iconic landmark into the ultimate 3-day baseball festival. It was incredible to see the power of fandom come alive in Trafalgar Square this past weekend as the New York Mets took on the Philadelphia Phillies. Since 2016, we've proudly partnered with MLB to develop innovative and award-winning new baseball formats - most recently recognised at the Campaign Tech Awards where we scooped two prestigious awards for Trafalgar Square Takeover 2023. This journey has been a blend of creativity and strategic experimentation, with numerous experiential activities allowing the league to test, learn, and evolve. Thousands of fans experienced blended real life and virtual gameplay through The Cage. Using the latest ball tracking technology, visitors had the chance to smash home runs in Trafalgar Square, hitting real baseballs that were then digitally visualised to soar across London’s Skyline. Click here to learn more about how we brought the baseball experience to a whole new generation of fans: https://im.ag/4bcduAx #ImaginationGLBL #MLB #Baseball #London #TrafalgarSquare #fandom #CampaignTechAwards #innovation #brandexperience #creativeagency