Imagination’s Post

A Sports Partnership is based around doing wonderful things in the community, delivering fan experiences unlike any other, and great storytelling. The assets are secondary. A means to bringing the partnership to life in a deep way. Sports is a platform of reach offering brands a place to align missions, audiences, and passions. If we’re selling assets alone and the story is solely how many impressions we can offer, we’re running an uphill race to the finish line. LEDs (while important for reach and impressions) are the nice little bow with which we tie a partnership together, not the partnership itself. #sports #sportsbiz #sportssales #partnerships #marketing #brandmarketing

Came across an article by World Economic Forum- "How businesses can work with sports communities to become social change-makers"  💥Sport has an enduring power that helps heal divides, spark conversations and catalyse change.  💥Business leaders can harness that power to enable sports communities to be changemakers  💥Together, they can forge purpose-driven partnerships to help conquer seemingly insurmountable challenges on behalf of players, fans, communities and the planet ____________________ Diving deeper into the subject, I came across the following findings: 💡Fans expect brands to take initiative and showcase progress. Fans value sponsors who support social causes they support. A Nielsen study suggested only 9% of people strongly agree that the measures big brands are taking around pertinent issues are improving the connection between brands and fans 💡This is a massive opportunity being missed by brands! Purpose-Led Sports Partnerships Can Drive Positive Change 💡Studies suggest purpose-driven campaigns could help bolster short-term sales by 50%. In the longer term, purpose-driven campaigns can deliver a 1.2x-3x growth in sales. #sports #sportsbiz #sportsbusiness #sportsmarketing #sportssponsorship #sponsorship #brands #opportunity #causes #fans #affinity #sales #change #business #partnerships #sportspartnerships #growth

It's a showdown between the US and the UK 🇺🇸 🇬🇧 How does the traditional UK sports culture compare to a commercially focused U.S. market? Our Global Head of Marketing Callum Chambers dissects how the game day experience differs between the two nations, speaking to those in the know at the San Antonio Spurs and The Oval in London. Check it out 👇 #sportsbusiness #sportstech

Nostalgia Alignment Emotional Affinity Sports partnerships deliver so much more in game, in season, and well after the lights are off and the doors/gates are locked. #sports #sportsbiz #partnerships #marketing #sportsmarketing https://lnkd.in/g-TaBSqx

England and Great Britain Hockey is one of the UK’s largest national governing bodies, responsible for the management and development of the sport from grassroots to elite levels. Find out how we combined our passion for sport and digital transformation to develop new journeys, cross-fertilise content, build complex integrations, revitalise brand identity and maximise the value of digital investment. Read the case study here: https://brnw.ch/21wJaeV And if you are interested in learning more about brand identity and revitalisation, why not sign up to our next Think Tank event here: https://brnw.ch/21wJaeU #EnglandHockey #NGB #Branding #DigitalMarketing #Membership #BrandRevitalisation

Unlock the secrets to holiday marketing success in our latest blog post! 🎁🌟 Dive into the power of athlete partnerships and discover how they can turn your brand into the season's MVP. 🏆 Elevate visibility, create authentic connections, and score big with Sport Endorse.✨ Click the link below to learn more. https://lnkd.in/gCawb479 #SportEndorse #HolidayImpact Trevor Twamley Declan Bourke

I was checking in with a current sponsor the other day, and they said (in reference to potentially bringing on other partners) "you guys have set the standard pretty high." That is such a great compliment to hear because it showcases how we approach all of our partnerships... we aim to be the most communicative, easiest partner to work with. We are always clear about what we're working on. We provide reporting without being asked for it. We hit the ground running right away. If KPIs aren't being met, we iterate. We deliver without hand holding. Excellence in everything we do. If you're a brand looking to get exposure to high performing humans, and want to see what makes us such a no-brainer option, shoot me a DM. #sportsmarketing #sponsorship #fitnessmarketing

Line Up Sports, trusted advisors to brands, agencies, rights holders and athletes. Creating commercial partnerships through meaningful campaigns from conceptual stage through to execution. In partnership with Wasserman #TeamLineUp #SportsMarketing  #AthleteManagement #BrandPartnerships #Campaigns #Speakers