iHeartMedia’s Post

As the world marks exactly one year to go until the Opening Ceremony of Paris 2024, Nine today reveals its plan to make next year’s #OlympicGames and #ParalympicGames the most comprehensive ever screened in Australia, with more ways than ever before for audiences to consume the greatest sporting events in the world across all platforms. With around-the-clock coverage across metro and regional television, streaming, audio, publishing, digital and subscription video on demand, Nine’s investment in telling inspirational stories on every single platform in Nine’s suite of assets, will ensure the best of the Olympic spirit is shown like never before. Nine’s Chief Strategy Officer and Managing Director, Olympics and Paralympics, Matthew Stanton, said: “Wide World of Sports has continually revolutionised sports coverage, and with our Paris 2024 coverage on all of Nine’s platforms, Australian viewers will receive world class 24 hour coverage like never before. We look forward to showcasing the best of humanity and the inspirational feats of the Olympians as they strive for glory a year from today.” More: https://lnkd.in/esCKgzZc

MAX, the streaming service from WarnerMedia, is gearing up to launch in multiple European countries ahead of the Olympics, with a strategic ad-supported plan. This move marks a significant expansion for MAX, bringing its diverse content lineup to even more audiences across the continent. As a media professional, I'm intrigued by MAX's approach to entering new markets and leveraging the momentum of major events like the Olympics. The ad-supported model presents an interesting opportunity to attract a wider audience while offering access to premium content. Analytics-wise, MAX's decision to launch before the Olympics demonstrates a keen understanding of viewer behavior and preferences during key cultural moments. By tapping into the excitement surrounding the games, MAX aims to capitalize on heightened consumer interest and drive engagement with its platform. I'm eager to see how MAX's expansion unfolds and how its ad-supported strategy performs in diverse European markets. This move underscores the dynamic nature of the streaming industry and the importance of strategic analytics in driving growth and innovation. #MAX #Streaming #EuropeanMarket #Olympics #AdSupported #MediaIndustry #Analytics #ContentStrategy #WarnerMedia

Sky Sports in the UK set to offer 50% more live sports, and up to 100 live events simultaneously following the launch of Sky Sports+. The new offering will be free to full subscribers, and will kick off at the start of next football season when their new EFL day of 1000 matches a year goes live. Will this be a moment where they start to reinvest or expand their investments into tier 2 sports following a more selective approach over the past decade? The launch of this product will certainly give them a powerful, wide reaching platform to negotiate and maximise audience with rights owners looking at options in the UK. Sky Sports UK - not only leading the way in sports rights, but also product development and innovation. #sportsbiz #linkedinsports #streaming https://lnkd.in/dJTuXjA2

Remember how the show "Drive to Survive" boosted live race F1 viewership on ABC and ESPN by 53%? It was a game-changer, connecting #fans to the heart of the action. 🏎📺 Now Netflix takes another leap into the sports realm, aiming to secure IP rights for tennis & golf! 🎾🚩 This approach, using digital technology to broaden access to entertainment, is a vision we deeply resonate with at Hadean. So what can non-traditional media channels bring to sports? We believe it is wider accessibility, engaging storytelling, expanded fanbase, and innovation! Share your thoughts in the comments and join in the discussion. Read the full article on TechCrunch ➡️ https://tcrn.ch/3JpNTZB #SportsTech #FanExperiences #innovation

#IndustryInsights 💡 The 2024 Summer Olympics are going local 📍 The overriding objective for the game’s national and regional broadcasters is to enhance and adapt the impartial coverage of the competition, making it more relevant and tailored to their local audience. With regional hubs and remote production underpinning the Paris 2024 Olympic Games, will viewers begin to see more global events cater to local audiences? 🧐👉 https://hubs.li/Q01ZWzrl0

𝟑 𝐛𝐮𝐬𝐢𝐧𝐞𝐬𝐬 𝐢𝐧𝐬𝐢𝐠𝐡𝐭𝐬 𝐟𝐫𝐨𝐦 𝐭𝐡𝐞 𝐒𝐩𝐨𝐭𝐢𝐟𝐲 𝐱 𝐅𝐂 𝐁𝐚𝐫𝐜𝐞𝐥𝐨𝐧𝐚 𝐨𝐧𝐠𝐨𝐢𝐧𝐠 𝐩𝐚𝐫𝐭𝐧𝐞𝐫𝐬𝐡𝐢𝐩: 🎵 ⚽ What makes this cross-over between soccer and music streaming, announced in March 2022, successful? Let's zoom in on three aspects 👇 1️⃣ 𝐂𝐫𝐨𝐬𝐬-𝐈𝐧𝐝𝐮𝐬𝐭𝐫𝐲 𝐒𝐲𝐧𝐞𝐫𝐠𝐲: The collaboration transcends boundaries, showcasing the power of uniting diverse industries like sports and music to create innovative partnerships. 2️⃣ 𝐆𝐥𝐨𝐛𝐚𝐥 𝐁𝐫𝐚𝐧𝐝 𝐀𝐦𝐩𝐥𝐢𝐟𝐢𝐜𝐚𝐭𝐢𝐨𝐧:  Both brands benefit from an amplified global presence, demonstrating the immense reach and engagement achievable through strategic collaborations. 3️⃣ 𝐄𝐧𝐡𝐚𝐧𝐜𝐞𝐝 𝐅𝐚𝐧 𝐄𝐧𝐠𝐚𝐠𝐞𝐦𝐞𝐧𝐭:  Personalized experiences foster deeper connections with fans, underlining the importance of immersive engagement strategies in modern sponsorships. ------------------------------------------------------------------------ 📩 Subscribe to the Tifo newsletter for exclusive insights into soccer's most interesting stories: https://bit.ly/471QyCr 🌟📰 #BusinessInsights #Barcelona #Spotify #SponsorshipModels #TifoNewsletter

TV and digital, with premium content, this is where ad spend will go.

𝐏𝐃𝐂 𝐖𝐨𝐫𝐥𝐝 𝐃𝐚𝐫𝐭𝐬 𝐂𝐡𝐚𝐦𝐩𝐢𝐨𝐧𝐬𝐡𝐢𝐩 𝐟𝐢𝐧𝐚𝐥 𝐡𝐢𝐭𝐬 𝐫𝐞𝐜𝐨𝐫𝐝 𝐩𝐞𝐚𝐤 𝐚𝐮𝐝𝐢𝐞𝐧𝐜𝐞 𝐨𝐟 𝟑.𝟕𝟏𝐦 𝐨𝐧 𝐒𝐤𝐲 𝐒𝐩𝐨𝐫𝐭𝐬 🎯 ... The World Darts Championship is one of the most popular events on the sporting calendar and Luke Humphries became the name on Sid Waddell trophy a week ago as he defeated 7-4 in the final. 🏆 But the exceptional aspect to notice was the viewership as the final pulled in 4.8m people, Sky's most-watched darts event ever, making it the highest-ever non-soccer audience on record for the UK pay-TV broadcaster. 📺 📈 💡Some interesting facts: - Peak audience was up 143% on last year’s final - Sky Sports social channels clocked up 27.6m video views 👀 - Twitter (X) saw 149.1 million impressions across the whole tournament  - Instagram racked up 11.8 million video views 📲 - More than 10.2 million total reach on Meta - Sky Sports website and app saw 2.44 million follow the live blog 🔖 This huge increase in viewership and fan following has made the nation fall in love all over again with the sport of Darts over the Christmas Period and it enjoyed being under the spotlight for a good amount of time. 💥 Source: SportsPro ------ 🌍 The world of sports is evolving digitally and streaming continues to revolutionise sports broadcasting. It allows rights holders to take greater control over the user experience, build direct relationships with fans and unlock new revenue opportunities. 🔗 Who - Stream7 is an Event Tech Company. 💼 Work - We work alongside brands, partners, rights holders and broadcasters to elevate the streaming tech. 📬 Get in touch or Drop a DM if you are looking to broadcast/stream your sports events. #sportsbusiness #sportsbiz #sportsmarketing #sportsstreaming #sportsbroadcasting

This is how a week can start! 🎉 #Sportworld partners with Stats Perform to redefine sports streaming for fans, rightsholders, and advertisers across 191 countries. Here are the #key #takeaways: • Expansive Sports Data and Content: Dive into a wealth of sports info and content covering 3,600 competitions. A paradise for stats enthusiasts!   • Elevated Fan Experiences: Personalize your sports journey with live stats and insights. Your game, your way! 🏟️   • Sponsorship Opportunities: A new playground for brands looking to connect with a global sports audience. 🤝 Explore the details in the attached press release and see how we're setting a new standard in sports streaming! A big thanks to the great Stats Perform team! Looking forward to this multi-year partnership! #Sportworld #StatsPerform #SportsStreaming #FanEngagement #SponsorOpportunities"