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Super Bowl 58 is happening this Sunday, and it's not just the anticipated game, commercials, and snacks that people are excited about – the music lineup is also generating buzz! Among the performers, we can expect not only Usher and Reba but also Post Malone, Andra Day, and the "in-game DJ" Tiësto! This Super Bowl promises to be unlike any other, with advertisers shelling out an average of seven million dollars for a mere 30-second commercial slot! Even smaller brands can achieve success by simply associating themselves with the big game. If you're interested in leveraging events like the Super Bowl to boost your brand exposure, click here to discover more about McKendall Communications- https://lnkd.in/g4kXW5vc #superbowl #superbowl58 #publicrelations #publicrelationsagency #brandbuilding #advertising #communications #football #media #mediarelations https://lnkd.in/g_H7VD5u

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Singers may not get paid for their Super Bowl halftime performance, but everyone craves the opportunity. Why? Because the value of their exposure is priceless! 💸💪 Usher was not paid for his performance at this year's Super Bowl, in fact none of the performers in previous years have been. However, a 1-minute ad spot during the Super Bowl costs as much as $14 million. Usher's performance lasted over 12 minutes, which is over $168 million worth of TV time! 📺💰 And what are the results of this invaluable exposure? The exponential growth in airplay of their songs, the massive following they gained on social media and the jump in ticket sales for their upcoming concerts. 🎤🎶 The Super Bowl also allows performers to advertise their brands for free. During her Super Bowl performance last year, Rihanna highlighted one of the products of her own cosmetics brand, Fenty. The result was an 883% increase in searches for Fenty Beauty on Google! It's no surprise that most music artists want to perform at the Super Bowl. This is an opportunity that simply cannot be missed! 🏈✨ #superbowl #appearance #exposure #marketing

New Post: Universal Music Group and DGMC Want to Build a ‘Music City’ in the UAE - https://lnkd.in/g9VUxdr6 - Universal Music Group is poised to open its first Capitol Studios outside of Hollywood, plus live performance spaces, music education academies and a new record label, as part of a collaboration with DGMC in the burgeoning music hub of the United Arab Emirates. UMG and DGMC, a UAE-based music organization, will work together to build what’s described as a “Music City” that will serve as a regional hub for both local and global recording artists and songwriters in the fast-growing Middle East and North Africa (MENA) region. The planned studios will include all the latest accoutrement, including a Dolby Atmos mixing room, state-of-the-art recording equipment and rehearsal rooms for artists and writers. The label will be a joint venture between the two companies and will work to turn local artists into global stars. “At its heart, the UMG-DGMC partnership’s aim is to support and nurture talented artists and songwriters in the region and help them reach their full creative and commercial potential,” the companies said in a joint announcement on Monday (Feb. 12). The tie-up follows on the heels of UMG’s acquisition of UAE-based music company Chabaka late last summer to become part of Virgin Music Group. An increasingly attractive region for music mergers and acquisitions, MENA had the highest growth rate of any global region in 2021 and the third-fastest growth — 23.8% — in 2022, according to the IFPI. “We have long recognized the potential in the Middle East, and are incredibly proud to be working with world-class partners like DGMC,” said Adam Granite, executive vp of market development for UMG. “We share their excitement and vision to harness this potential and nurture the next generation of recording artists and songwriters. Our partnership will create a powerful platform for the incredible talent in the region and accelerate their careers at home and abroad.” - #news #business #world -------------------------------------------------- Download: Stupid Simple CMS - https://lnkd.in/g4y9XFgR -------------------------------------------------- or download at SourceForge - https://lnkd.in/gNqB7dnp

Penske has a controlling stake in dozens of media companies, especially in music and entertainment. This week, Trapital did a deep dive on Penske Media's strategy. Here's what we covered: - how Penske Media Corporation partners with brands - private equity's influence in music and entertainment - how PMC ownership impacts coverage on music and entertainment - Penske's approach to operating media companies and business models - ad sales for awards campaigns, the For Your Consideration business - potential conflicts of interest when these brands are under the same roof - where would these brands be without Penske? - which companies we predict are next to get acquired? The graphic below shows some of the media companies that Penske owns or has invested in. The bold ones are in music and entertainment. In this episode I was joined by Bill Werde. He was Billboard's editorial director from 2008 - 2014, author of the Full Rate No Cap newsletter, and the Director of the Bandier Music Business Program at Syracuse University. You can listen to our episode here: https://lnkd.in/evmGNs_v What are your thoughts on Penske Media?

The world's greatest advertisement - Tonight over 150 million people across the globe will tune into watch the Kansas City Chiefs take on the San Francisco 49ers in the Super Bowl. Advertisers will pay $7million dollars for a 30 second slot and Apple have paid $50million to sponsor the half time show which will feature Usher. And how much will her get? Not a single penny. In fact Usher may well spend millions on tonight's performance. The Weeknd spent $7million on his half-time show and Dr Dre something similar in 2022. It's a long list of superstars that don't get paid a penny; Justin Timberlake, Prince, Michael Jackson, Beyonce, the Rolling Stones, Rihanna. So why do they do it? Exposure. Last year more people watched Rihanna's half-time show (118 million) than the game itself (115 million). Searches for her beauty brand Fenty went up by over 830%, she gained 3 million Instagram followers and became the most streamed artist globally. Usher released his album 2 days before the Super Bowl and he will expect his performance tonight to help him to the top of the Billboard Charts. His new tour will also benefit significantly - The Weeknd sold 1 million tickets after his performance. So that's why tonight's 13 minute Super Bowl half time show is the world's greatest advertisement! #sportsmarketing #sportsbiz #sportsbusiness #superbowl https://lnkd.in/ejnytXrP

Ever wondered how much artists like Usher are paid to perform at the Superbowl? Nothing. Zero. Nada. So why do they do it? Apple Music pays the NFL $50m to sponsor the Superbowl Half time show and Usher receives none of it. Sounds unfair, right? But here's the catch: Usher, like many other artists, views the Super Bowl as a strategic move, not just a payday. 🚀 Consider this: While the NFL pockets sponsorship dollars, artists like Prince, Michael Jackson, and Beyoncé perform for free, investing their own millions into the show. Why? It's all about exposure. With 115 million viewers tuning in, it's like a free 13-minute commercial, worth more than any performance fee. Take Rihanna, for example. Her Super Bowl gig catapulted her to #1 on Spotify and gained her 3 million Instagram followers. Plus, her performance had more viewers than the game itself! Now, Usher's gearing up for his moment in the spotlight. With a new album dropping days before the show, he's betting on Super Bowl fame to propel his tour and endorsements into the stratosphere. And it works. Just ask The Weeknd, who sold 1 million tickets after his Super Bowl gig. So, while the NFL scores a top-tier artist for a steal, Usher capitalizes on the ultimate exposure. It's a win-win, showing that sometimes, the cost of fame isn't measured in dollars, but in the moments that define a career. #SuperBowl #MusicIndustry #FameVsFortune #ArtistStrategy #ExposureEconomy #SuperBowlPerformance #MusicMarketing #CareerBoost #StrategicMoves

Here's how Beyonce won last night's Super Bowl... 1. She secured a $30 million deal with Verizon for an ad, capturing the attention of over 100 million viewers. This provided the perfect platform to hint at the release of new music. "Okay, they ready. Drop the new music!" 2. Leveraging the buzz, Beyoncé strategically dropped the full cut of the Verizon ad on her Instagram, racking up over 35 million views in just 24 hours. She also teased "Act II" with a cryptic video, fueling speculation about a potential country album. 3. Shortly after, Beyoncé released two teaser tracks, "Texas Hold 'Em" and "16 Carriages," initially on Tidal and later on major streaming platforms like Apple Music, YouTube, and Spotify. This move likely drove downloads and sign-ups for these paid services as fans scrambled to find where it dropped first. 4. She does this all while sitting in a suite at the Super Bowl with her family in a custom country inspired Dolce & Gabbana look - reclaiming another black music genre during Black History Month. First it was House music with Act I 'Renaissance,' now country. **I suspect Act 3 will be Rock (a la "Don't Hurt Yourself ft. Jack White) Beyonce sets THE BAR - Her versatility and cultural influence are unmatched. She consistently keeps us on our toes! As brand builders and marketers we should all take note of not only the technical playbook but the commitment to brand authenticity, consistency, adaptability, and as always: knowing thy audience. #Beyonce #SuperBowl #BrandStrategy #MarketingStrategy #MusicMarketing #InfluencerMarketing #DigitalMarketing #BlackHistoryMonth #BrandBuilding #MusicIndustry #ContentStrategy #SocialMediaMarketing #BrandSuccess #CreativeMarketing #MarketingInsights #PopCulture #DigitalStrategy #StrategicMarketing #BusinessInsights #BrandManagement #BrandInnovation

Why The Kacey Musgraves Ad During The Grammys Matters For Media On 2/4 during the Grammys, MCA Records Nashville, Interscope Records, Universal Music Group, and Sandbox Entertainment, promoted a new Kacey Musgraves era via a :30 second spot on TV. This ad aired second in the pod of commercials, in the first half of the program. As someone who works in media, I feel that this is an incredibly smart move on the team responsible for album rollout and advertising. In a music market today that is so saturated by short form video promotion (Reels, T!k T0K, etc.), they are pulling the ultimate "uno reverse" against the rest of the music industry and I believe it will ultimately pay off. Why It Matters Recently we have seen this promotion strategy done before. Hollywood Records recently ran :30s Video Ads on Hulu to promote singles from their artists ALMOST MONDAY and Kensie. This method was definitely successful to some extent, reaching a large quantity of Hulu subscribers with a high frequency. They were also the first record label I have seen in the past year that capitalized on using this media channel. However, creative wear out seemed to become apparent, so much so, that users made T!k T0ks discussing their mixed opinions on the ads. The thing that makes the Kacey Musgraves ad stand out in contrast to the Hollywood records ads is, that it was surrounding a BIG moment in music. This year The Grammys obtained over 17 million viewers in total according to AP News/Nielsen. Additionally the team in charge for ad placement, chose to have it on linear TV which on a normal day wouldn’t be to their benefit but, in the case of big programs and big moments, linear TV easily would reach a high percentage and more diverse profile of viewers in that timeframe (30s) - than perhaps a standard post to social channels. An extra boost in reach/views comes from platforms such as Youtube TV, and the social content that was posted afterwards. Not only is this a smart move in terms of numbers of views, but also attention. MCA Records Nashville, Interscope, and Sandbox Entertainment know that obviously the main psychographic of the individuals watching the Grammys would be music lovers. So therefore, these people would be more likely to watch the ad in full and interact with the link at the end of the ad. The timing of the ad airing is strategic as well, appearing shortly after Kacey Musgraves announced the Grammy for best country album. The creative itself is striking and simple, using music and nature noises up until the last few seconds where she sings, “My Saturn Has Returned”, which again makes it stand out against the other dialogue heavy ads. I look forward to seeing how the rest of the era/album rollout for Kacey Musgraves progresses. And I am interested to see if other labels will begin to adopt this strategy in the future. Sources: https://lnkd.in/gk7sEXYB https://lnkd.in/grmQinBq