Ian Crocombe’s Post

All the Cannes cases for free Post-Cannes Lions, it's always a rush to dissect the top creative campaigns that took the spotlight. And no, it's not about the glitz and glam, it's about the learning, the inspiration, and the impact that these campaigns have had on marketing beliefs. Now, while Cannes Lions does offer their own subscription, Quynh Tran and Toan Mai are making it simpler (and free!) for us to get our hands on all those creative masterpieces. A grand shout-out to them for their efforts on https://bit.ly/3rH3Ows By providing free access to the cases, they are breaking down barriers, disseminating knowledge, and fuelling every individuals creative engine. So, here's your chance to immerse yourself in the crème de la crème of creativity and soak up insights that can help shape your next campaign. Happy exploring, everyone! 🚀 #CannesLions #CreativeCampaigns #LoveTheWorkMore

🌟 Maximize Your Cannes Lions Investment! 🚀 Hurray, the dust has settled after the intense Cannes Lions submission process. You've invested heavily in creating standout case films and presentation boards. But what happens to these assets now? Their usefulness shouldn't stop there! 📝 I've just shared a new blog post detailing how you can repurpose your Cannes Lions campaign assets to continue gaining value from them throughout the year. From leveraging them for case studies to entering them into upcoming award shows like the The Gerety Awards, The Drum Awards, Festival of Media's M&M Global Awards and more, there are numerous ways to extend their lifespan and effectiveness. 🏆 Plus, a resource that can’t be missed: Our Ultimate, Always Up-to-Date Marketing, Media, and Advertising Awards Show Directory. This comprehensive guide is your gateway to over 40 relevant award shows and preparing your entries to maximize their potential. 🔗 Read the full blog here https://lnkd.in/dFxgk8pz and discover how to keep your campaign assets working hard for you! 💬 Interested in the Awards Show Directory? DM us "Access" for a special introductory offer! Let's ensure your creative work continues to receive the accolades it deserves. #CannesLions #Marketing #Advertising #AwardShows #CreativeIndustry

Cannes Lions 2023 postscript: GUT instinct and Uncommon energy push ad industry forward. Here’s my Campaign Magazine UK column looking back on the festival where it felt for the first time that the industry was finally moving out of the shadow of the pandemic — creatively as much as commercially. I picked five themes (but there are definitely more): 1) Brands care about creativity and Cannes 2) Creativity is making a comeback 3) New technology and artificial intelligence are a net positive 4) A new breed of independent creative agencies 5) Inclusion and sustainability are still under scrutiny https://lnkd.in/e5rp8JYY

Did you know that last Cannes Lions International Festival of Creativity no one was awarded the 'Grand Prix for Good'? Indeed, it was the only category at Cannes not to have work deemed 'good' enough to win a Lion. We believe the industry can do better, and this year we aim to highlight some of the work that is trying to do 'good' with our 'Walk the Work: The Responsible Edit' tours. Spaces are filling up fast, so if you'd like to sign up to a tour, or indeed sit down and grab a coffee with Responsible Marketing Agency, please click on the link in the comments below. Alice Brady Aina Fuller #canneslions2024 #responsiblemarketing #responsiblemedia #sustainablemarketing

Heading to Cannes next week? Join our VP Brand Strategy Tom Roach as he joins an IPA (Institute of Practitioners in Advertising) session alongside effectiveness guru Les Binet, econometrician Dr Grace Kite and BBH London CEO Karen Martin to discuss the tools you need to thrive in the 3rd Age of Effectiveness Why should businesses take a more long-term, nuanced approach to evaluating their advertising? How can deploying new channels in new ways increase the effectiveness of your ads? How do you build brands in today's media mix?   Join this session on Tuesday 20th June at 10.30am on the Terrace Stage. #canneslions2023 #marketingeffectiveness #canneslions

What a YEAR - as always, we were blown away by some of the work that came out of Cannes Lions. But what did the winning campaigns have in common? What takeaways can you build into your upcoming campaigns? This year we saw some powerful work with a DEI heartland, particularly in the innovation category. It is, beyond doubt DEI is a key driver for creative excellence. When you look beyond the Glass Lion, you'll see the Grand Prix for Innovation, Brand Experience, Film and more were awarded to work where is DEI embedded in campaigns. For us, this goes beyond 'representation'. This is about DEI at the heart of business strategy - and it IS smashing the award season, hands down. In this 60-minute webinar with your Q&A, we'll explore several pieces of work that won in the 2023 Cannes season. The killer question is: which of these pieces of work will have long-lasting impact? Webinar: Did DEI Smash it at Cannes Lions 2023? When: Wednesday 19 July, 4pm - 5pm BST Cost: Free Book your (free) spot! https://lnkd.in/eGdxv_HP #CannesLions2023 #webinar #inlcusionROI #inlcusiveMarketing #DEIWins #creativeEquals #inclusiveCampaigns #DEI #diversity #inclusion #equity #CannesLions #inclusiveAdvertising #advertising #inlcusiveMarketing #marketing #awardWinningAdvertising #awardWinningMarketing ID: Red background, white text: "Did DEI Smash it at Cannes Lions 2023? Discover how DEI shapes award-winning work that leaves a legacy. FREE online webinar. When: Wed 19 July 4pm-5pm" The Creative Equals logo is top left, and there are three Gold Lion Awards, in Gold, Silver and Bronze.

Anyone who works in a creative field knows that Cannes Lions is THE place for creatives to get together, exchange ideas and give the rest of us a snapshot of what’s to come in the next year. Even for those of us who don’t attend in person, there’s so much opportunity to delve into the discussions and presentations from industry leaders and unlock new understandings of emerging trends. Highly recommend checking out their official wrap-up report - some great insights on how to respond to current pain points and trends from a creative POV. https://bit.ly/3D40Lky

Cannes Insights Day 3   See the work.   You might get swayed by celebrity talks, free drinks and fancy swag in Cannes but the real magic is in the basement. When in Cannes, you should reserve enough time to go through the winning ideas.   Learning from the best makes you better.     I am competitive person, and head competitive agency. Just doing mediocre ads is not an option. You want to push it every single time.   It would be a lie to say that I was not disappointed that we did not win anything this year in Cannes. We have the heritage and DNA of winning and other award shows went really well this year. Sometimes things don´t go as you plan.     Walking in the basement puts things in perspective.   While it would be easy to blame politics, luck and low brand recognition of Finnish companies of not getting it. When you see the awarded work you understand the logic of the jury. You might not agree to the logic, but you can see why every piece of work is there at that moment and time.   And you can learn from it. And continue pushing the needle.   2024 Lions. It´s revenge time.   #canneslions #canneslions2023 #creativity #awards

If you're planning a presence at #CannesLions2024, I would check out our webinar tomorrow for the best on-site tips!

Calling all Agency Data folks! Looking forward to being back on the beach this year with The Weather Company, talking about how data and context can increase performance of digital marketers in a cookieless world. DM me if you’re going to be there and want to grab time to discuss how Weather data can enhance the value your agency is bringing to clients. #weather #data #partnerships #marketing #cannes2024