HubSpot's feeling fancy today, declaring 'Dear gentle reader' for email greetings!✨
Would you open an email with this line?🧐 Well, it is intriguing with a formal touch.
But! This greeting might feel too archaic for some audiences, especially younger demographics. If recipients find it strange or irrelevant, it might result in Lower Open Rates📉. A universal greeting is not tailored and does not support segmentation🎯.
Ultimately, the effectiveness of "Dear gentle reader" depends on the specific
context📋.
Adding my insights and learnings for strong email marketing:
1. Greet strategically🎯 - Tailor your greeting to your audience.
2. Content is king 👑📝 - Doesn't mean we overload our readers with information. The content must be valuable, concise and problem-focused.
3. Clear CTAs 👉📲 - Guide readers towards the desired action.
4. Segmentation 📊🚀- Use effective segmentation strategies. Create multiple targeted and effective campaigns that resonate with different audience segments. This will ultimately lead to higher engagement, conversions and overall success for the email marketing efforts.
starting all of my email marketing campaigns with “dear gentle reader” today 👑