Hasbro’s Post

First out of the blocks! This is a packed edition - if you sell licensed merchandise, if you buy licenses, if you are going to Vegas for the Licensing Expo - this is your perfect guide! Feel free to get in touch with me to book a meeting in Vegas, I have a few gaps left. Licensing World May 2024 is out now The latest issue of Licensing World is now available to read online, featuring a host of content including a Las Vegas Licensing Expo preview. In our May edition, Toy World has brought back its popular flip cover with one side dedicated to licensing. The issue includes category features on Character Licensed Merchandise and Hot Properties, along with bonus editorial content that makes Licensing World unmissable for anyone with a vested interest in the kids’ licensed marketplace. With almost one-third of UK toy sales coming from licensed ranges, it’s important for licensees and retailers to choose wisely when it comes to which properties to work with. Toy World looks at the latest key licensed properties that will be driving the toy market in 2024 to help readers make the right decisions. Along with the category features and licensing news, Licensing World contains a comprehensive preview of the Las Vegas Licensing Expo, giving visitors a sneak peek at what exhibitors will be showing from 21st-23rd May. We also caught up with Anna Knight, SVP of Licensing, Informa Markets, about how the show is shaping up, how this year’s Brands at Play theme will be brought to life, and how exhibitors and visitors alike should be preparing for what looks set to be another incredibly busy three days. #licensing #licensed #licensee #licensor #exhibition #hotproperties #retailers #retail #toys #toyindustry

If you would like to speak with me about our big licensing feature, please feel free to get in touch. If you would like to meet with me to talk about Toy World / Licensing.Biz in Vegas, my diary is open. Get involved in our Licensing World May feature Here’s everything you need to know about Toy World’s May Licensing World feature, and how you can get involved. We will once again publishing a dedicated licensing feature in the bumper May edition of Toy World. In Licensing World, we’ll be Touching Base with a selection of licensees, Talking Shop with retailers about the market for licensed toys and goods and providing a comprehensive preview of the Las Vegas Licensing Expo. #licensing #vegas #licensed #marketing #retail #character #gaming #digitalmarketing

Exciting news to begin the holiday season! Classic toys are making a triumphant comeback! Our CEO Alan Dorfman is quoted in Forbes for his unique perspective on licensing in an increasingly competitive environment. Alan shares his insights on the evolving toy market, where he emphasizes that more competition can often translate to more opportunities! Read the full article here and gain valuable insights from industry leaders, including Alan Dorfman. https://lnkd.in/gmSdePDJ #toyindustry #forbes #licensing #superimpulse

Hello LinkedIn Fam. The first issue of the licensing digest newsletter is here. This edition features the basics of licensing for lifestyle & retail brands, and the major benefits of licensing for products lines and exciting brands. I explained in detail, how to know when a brand is ready for licensing and the important metrics for determining this. It also features important entertainment licensing deals in 2023 from music, film, fashion, retail and other sectors. A major case study explored was the big-time Barbie licensing collaboration this year by Mattel before and after the release of the movie “Barbie”. #intellectualproperty #licensing #merchandize #brands #collaborations #IP #trademarks #tangibleproperties

Mattel, Inc.'s new licensing deal with Amazon MGM Studios, set to unveil “Wednesday”-inspired dolls and sets in 2024, is a landmark in the toy industry and personally resonant for me. As a father whose 12-year-old daughter adores "Wednesday," this collaboration, merging Monster High with the series, is especially thrilling. It's designed to captivate a diverse audience, including young fans like my daughter and seasoned collectors. This strategic move, leveraging online platforms like Amazon, not only broadens Mattel's appeal but also sets a precedent for future toy-entertainment partnerships, marking a significant shift in how we engage with and collect toys. #toys #toyindustry #licensing #intelectualproperty #entertainmentnews

Elevate your business with our iconic brand. Slide into our DMs to get started on your licensing journey #accessories #fashiontv #IconicBrand #BusinessElevation #LicensingJourney #DMForDetails #BrandPartnership #ElevateYourBusiness #EntrepreneurLife #BusinessGrowth #BrandLicensing #GetStarted

Check out Season 2 of The Royalty Report as Paul Beck (BIOWORLD MERCHANDISING) shares insights about apparel licensing while taking on the gauntlet of licensed sauces! Can he make it through the hottest ones? #sauces #brandlicensing #licensing #brandrepresentation #foodlicensing