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Political Partners: Here is your edge. Speed. One of the biggest inhibitors of campaign targeting strategies cycle after cycle has been speed. The ability to reach voters on time and on target. But why? The tech is there, the data is there, the pipes can be built. In 2024 there should be a solution. Samba decided to do what we strive to do everyday…use our unique position and capabilities to innovate. Add like minded partners and platforms to the mix and you’ve got something powerful. A day late and a dollar short, no more. Reach your custom target in hours with 1P ACR data. Here is a unique tool that you will continue to pull out of your bag and leverage. A tool that can help you win. Let’s talk.

2024 will be one of the most consequential elections in history, coupled with a deeply fragmented media landscape, marketers are facing one of the most challenging political seasons to reach voters. What worked in the past no longer applies. The strategy of relentlessly hitting the same audience with political ads on traditional TV is outdated. In today's landscape, candidates must embrace a holistic approach that integrates traditional TV with real-time targeting across streaming and digital platforms to reach voters who are consuming media in entirely new ways. This tactic is vital for political advertisers seeking a competitive advantage in a pivotal election where the stakes are high for control of the White House, Congress, and regional seats of power.

📢 🚨 Calling all political advertisers! Samba TV has just launched its Real Time Political Audiences product 🇺🇸 alongside early adopters Yahoo Advertising and TelevisaUnivision. With record-breaking political spend trying to reach a dramatically fragmented voter base in this election cycle 🎯🚀, it is imperative for campaigns to be able to target audiences at the regional level and in real time. Don’t just take it from us, here's what our partners are saying ⤵ : “Hispanics are one of the biggest and most influential voter groups in the U.S. As political advertisers look to further engage with our audience, we look forward to partnering with Samba TV to enable a more effective way to inform Spanish-speaking voters across the country.” -TelevisaUnivision Senior Vice President of Product Management Brian Lin “With Samba TV’s Real Time Political Audiences, political advertisers leveraging Yahoo DSP are able to optimize audience reach while controlling frequency to maximize results.” -Yahoo Senior Vice President of Product Strategy & Management Adam Roodman. “As we are well underway with the presidential campaigns, it is crucial to integrate a comprehensive understanding of your audience into your targeting strategy, merging trusted first-party sources such as Samba TV with other campaign inputs.” -National Media Research, Planning & Placement CIO Adam Wise #politicaladvertising #realtime #programmatic

Gen Z votes. * YouTube is their #1 platform. ** Silverpush is the best YouTube contextual voter targeting solution. *** For a demo, please DM, call or email me. "Gen Z and Millennials played a remarkable role in the 2022 election ... exceeding their turnout from 2018 ... defied conventional wisdom about their willingness to turn out [and] delivered decisive victories ..." - Catalist * "An overwhelming majority of Gen Z adults have a favorable impression of YouTube ... 93% of GenZ males and 84% of GenZ females use YouTube more than any other platform." - Morning Consult ** * Catalist "What Happened ™ in 2022": https://lnkd.in/gys-k-Hw ** Morning Consult "Gen Z's Favorite Brands 2022": https://lnkd.in/gvii2PZP *** Mirrors is the world’s first in-video context detection solution, identifying faces, logos, objects, places, actions, on-screen text and audio for nuanced targeting at unprecedented scale: https://lnkd.in/gjuwKKZy

Explore the Power of Digital Marketing in Political Campaigns: Unveiling Four Key Advantages In today's digital era, political campaigns are increasingly leveraging digital marketing strategies to connect with voters more effectively. Here's a closer look at four pivotal advantages of digital marketing for political campaigns, illustrating the transformative impact it can have. 1. Targeted Voter Engagement: Utilize programmatic advertising to reach voters on various devices at optimal times, enhancing reach and engagement through precise targeting. 2. Connecting with Digitally Savvy Voters: Adapt strategies to meet the unique online behaviors and political views of different generations, from Baby Boomers to Gen Z, to boost campaign effectiveness. 3. Innovative Formats to Capture Attention: Employ digital channels, including Connected TV and programmatic audio, to engage voters with compelling content where they are most receptive. 4. Strategic Campaign Execution with DSPs: Utilize demand-side platforms for efficient campaign management, leveraging features like forecasting, CRM uploads, geotargeting, and lookalike audience creation for targeted outreach. As we approach the 2024 election cycle, the time is ripe to harness the power of digital marketing. With the right strategies and tools, political campaigns can achieve unprecedented engagement and influence, shaping the future of political discourse and decision-making. Looking to elevate your political advertising campaigns? Contact us to discover more about what Red Wave Digital can offer you. #DigitalMarketing #PoliticalCampaigns #VoterEngagement #TargetedAdvertising #DigitalVoters #InnovativeContent #Election2024 #DSPs #ProgrammaticAdvertising #ConnectedTV #PoliticalStrategy #CampaignManagement #GenZ #BabyBoomers #PoliticalInfluence #RedWaveDigital #PoliticalAds #ElectionCycle #DigitalEra #FutureOfPolitics #StrategicMarketing #DigitalOutreach #EngageVoters

The 2020 election cycle was dubbed a "digital election" as traditional campaign tactics moved online. The same is true for 2024. Understanding the complexities of targeting political audiences is essential when creating actionable strategies to optimize your campaign using DSPs. Here's what you need to know. https://bit.ly/3Sre9ri MediaPost #2024Election #PresidentialElection #TargetAudience #DigitalElection

Smart political media operatives are already working on their 2024 campaigns, learning and optimizing in order to be ready when the media battles get fierce. We recently sat down with Bryan Whitaker, CEO of Statara Solutions, to talk about their targeting capabilities and how our partnership can help you truly connect with the key audiences you want to reach this election season. #PoliticalAdvertising #MediaAndPolitics #PoliticalAdSpend #Voters #Politics

Media buying world goes wild with updates! Reddit and LinkedIn level up their ad game, while Snap complies like a pro. Get your kicks: Reddit raises the bar with 152 new interest targeting options. Now you can reach your ideal audience based on their favorite subreddits and hot topics. Find out more at https://lnkd.in/eMxga_Wd Power partners: LinkedIn introduces brand partnership tags for posts, giving content creators official labels for paid content. Check out Matt Navarra's example to see how it merges with job titles: https://lnkd.in/ejaiW2yz. Transparency matters: Snap allows EU users to opt-out of personalized content before the Digital Service Act deadline. Stay in control of your Discover and Spotlight experience. Learn more at https://lnkd.in/e9KfMrSD. But wait, there's more! Snap updates advertising policies, including age restrictions and a transparent ad library. Relevant data? You got it.

Forget about a TikTok ban in 2024. According to initial reports this year, the White House is hiring an “army” of hundreds of #TikTok influencers. It is even mulling over the prospect of giving these TikTok #influencers a separate press briefing room at the White House, or finding new ways to include them on the campaign trail. #socialmedia #socialmediaexpert #political #politics #democrats #republicans #marketing #influencermarketing #branding #bytedance https://lnkd.in/e6w4Uwjx