Gopuff’s Post

Gopuff has launched its largest national campaign titled "Bring the Magic," aiming to enhance brand visibility and engagement across the country. A recent article from Marketing Dive provides insights into this innovative marketing initiative. Key points from the article include: - Campaign Scope: Gopuff's "Bring the Magic" campaign is a comprehensive national effort designed to connect with consumers and promote the convenience and magic of its delivery services. - Brand Messaging: The campaign emphasizes Gopuff's commitment to delivering everyday essentials and favorite products directly to customers' doorsteps, highlighting convenience and reliability. - Multichannel Approach: Gopuff is leveraging a multichannel marketing strategy, including TV commercials, digital advertising, social media activations, and partnerships with influencers, to reach a diverse audience and drive brand awareness. - Creative Elements: The campaign features creative elements such as animated characters and magical storytelling, creating a memorable and engaging brand experience for consumers. Gopuff's "Bring the Magic" campaign is highly inspiring. It demonstrates the power of storytelling, creativity, and a multichannel approach in capturing consumer attention and building brand affinity. Check out the article - https://lnkd.in/ed-_Ypmz #gopuff #marketingcampaign #bringthemagic

Amy Worcester Lanzi teamed up with Daniel Folkman, Senior Vice President of Business at Gopuff, to host a fireside chat at Adweek's Commerce Week. This dynamic duo dropped some serious insights for brands on the panel. Here were their top recommendations for brands looking to thrive in today's landscape: 1️⃣ Meet your customers where they are: Whether it's online, in-store, or at home, prioritize convenience and seamless buying experiences that cater to their preferences. 2️⃣ Embrace diverse & integrated engagement strategies: From collaborating with creators to tap into their audience that ends in a doorstep delivery with GoPuff, get creative and find innovative ways to create enduring networked experiences. 3️⃣ Leverage your brand's strengths and harness the power of data: Focus on what sets your brand apart and use data-driven insights to fuel your strategies. Building strong, addressable relationships is the key to creating networked experiences that drive both your brand and business forward. See more on Adweek: https://lnkd.in/ewGYwQ-6

Read more for insights from REVOLT Media & TV, pocket.watch, QVC+/HSN+, and Play Anywhere, Inc. during the Future of Video panel, “New Revenue Streams: T-Commerce, Gaming, and More.” 🎬🎮🛍 ➡ LEARN MORE: www.futureofvideo.us ⬅ Akinwole Garrett, MBA, VP, Business Development and M&A, REVOLT Media & TV ⭐We launched REVOLT Shop a year ago, which increased brand awareness and generated revenue from merchandise. ⭐With strategic partnerships, we are able to fill in a niche for Amazon for the content relevant to the Gen-Z Black and Brown audiences while bringing new viewers to our brand. ⭐It’s interesting to see how the e-commerce space is getting into the world of content. ⭐As new platforms and behaviors emerge, it’s important to future-proof new revenue opportunities that the next generation behind Gen Z could really benefit from. Julia Moonves, SVP, Advertising Sales & Brand Partnerships, pocket.watch ⭐Being able to take pressure off of viewership and ad revenue to create a lasting brand has been super valuable to our partners. We really try to approach it in stages. ⭐It was a very tall mountain to climb to get people to climb on board at first, and it’s a huge value opportunity that can seem very scary initially to traditional media. Peter Scott, Chief Strategy Officer, PlayAnywhere ⭐We have to work from the old and the new to create more revenue with technology. Everyone who owns IP needs to get on board and figure this out. ⭐Leagues want more touchpoints to learn more about their consumers and create value exchange. ⭐The younger generation is getting used to see something on the screen and take action. That transformation is happening globally. You’ll start to see formats that work, some that don’t work, and some you won’t even notice. ⭐What’s interesting about sports betting is the communities formed by people placing the same bet. Jodi Teitelman, Vice President of Affiliate Sales & Platform Distribution, QVC+/HSN+ ⭐It’s interesting to figure out the formula to get the new experiences as seamless as shopping through the remote.   ⭐When people watch a show, they don’t always want to shop. It’s important to connect content with the appropriate shoppable experience. ⭐We’ve been doing this for over 40 years and have the ability to take it to a new level and build new experiences for shoppers. #FutureVideo23 #OTT #Streaming #Revenue #VideoServices #Gaming #GamingIntegration #SportsBetting #Tcommerce #TVCommerce #Ecommerce #TV #CTV #Immersive #Monetization #Innovation #StreamingVideo #Tech #StreamingTech #ConsumerElectronics #entertainmentindustry #strategicthinking #networking #conference #film #technology #marketing #strategy #business #executive #leadership #marketresearch #consumerbehavior #digital

If you aren’t an expert on retail Media, you should be … as Walmart, Amazon and Instacart along with others, build their data and targeting capabilities this will become a huge part of your media spend. It will also help you with targeting and more precision marketing #retailmedia #retailmedianetworks

🌟 Igniting Brand Engagement: Unleashing the Magic of Moment Marketing! 🚀✨ 🎯 Step into the realm of moment marketing and witness how top brands like Swiggy, Myntra, Spotify, Youtube, Prime, and many others have mastered the art of captivating audiences through real-time events. #momentmarketing #marketingdigital #marketing #MomentMarketingMagic #CaptivatingAudiences #RealTimeEngagement #BrandMagic #MarketingInAction #SeizeTheMoment #BrandEngagement #CreativeCampaigns #AudienceConnection #MarketingInspiration #events #engagement #engagement

PACSUN. Health-Ade. Sundays. Although these are very different brands in different retail categories, they all have mastered social commerce. During this week’s #RetailRemix, we’re replaying a vibrant conversation featuring execs from these brands, which initially took place at the Retail Innovation Conference & Expo. They dig into:     📱 How a full-funnel approach can drive consumer engagement and loyalty.     📱 Why more organic and “raw” content is more effective than traditional, glossy advertising.     📱 Why #TikTok is a dynamic platform for experimentation    📱 How to be agile in testing new content and advertising approaches on different platforms. Tyler MacDonald Charlotte Mostaed Kellie Sawkins Kaleigh Moore https://lnkd.in/eHUZRnqW

In a recent event by The Trade Desk, our very own Kiranjeet P. shared his insights on the intersection between OTT & retail media, data & measurements and why #retailmedia is playing a crucial role not only in the future of TV, but also the future of all #advertising ⚡ Want to get started in retail media advertising? Keen to know more about connecting with foodpanda's audiences? Hit us up 👉 https://lnkd.in/g_Cu2Ni5 #futureofadvertising #adtech #pandaads

Who's ready to discover the next big thing in retail? Instacart is paving the way for emerging brands with two innovative tools: digital sell sheets and Brand Explorer. These tools are designed to connect up-and-coming brands with over 1,400 retail banners in Instacart's network, showcasing their best products and growth insights. This not only benefits the brands but also the customers who are always on the lookout for new and exciting products. The new tools also simplify the Ads Manager, making it easier for advertisers to select objectives and receive personalised recommendations. This is a clear demonstration of Instacart's commitment to supporting emerging brands and optimising grocery operations. For a more detailed look into how Instacart is revolutionising the way brands connect with retailers, check out the full article here: https://lnkd.in/gAxXEcbX Happy Saturday, everyone! #Instacart #DigitalMarketing #EmergingBrands #RetailInnovation Casey Jones

A game-changing partnership with Meesho, one of the leading names in the e-commerce world! We've just integrated Meesho's remarkable 140-million strong user base into our cutting-edge Audience Ad Tech Platform, and the possibilities are endless! What this means: 1. Access to a massive, engaged audience. 2. Unprecedented targeting capabilities. 3. Enhanced ad personalization. 4. Unmatched insights to supercharge your campaigns. In today's digital landscape, connecting with your audience has never been more crucial, and with this collaboration, we're taking that to the next level. Are you ready to elevate your advertising game? Let's talk strategy, let's talk innovation, let's talk results! #DigitalMarketing #AudienceTargeting #Innovation #Partnership #Meesho #iCubesWire

How The Coca-Cola Company Perfected Cross-Channel Product Launches Coca-Cola ignited interest in new product innovations through a staggered cross-platform strategy. The brand debuted "Happy Tears" as an exclusive limited-run flavor on TikTok Shop. All 15,000 units rapidly sold out, creating major platform buzz and conversation for Coca-Cola's innovation push. Shortly after, the company followed the momentum by launching the updated evergreen flavor "Coca-Cola Spiced" across Amazon and broader retail. Optimized product listings and sponsored ads drove conversion amid the product intrigue. This effective sequencing created immense consumer anticipation through the TikTok launch, community hype through real trial results, and accessible purchase expansion thanks to Amazon's conversion machine. Consistent updating of creative and messaging keeps the cross-channel customer journey cohesive. Coca-Cola provides a template for integrated launches marrying entertainment virality with transactional impact. It exemplifies maximizing each platform's strengths - leveraging TikTok's viral marketing potential before activating Amazon's efficient distribution scale. Get the right product to the right engaged audience when they're ready. #tiktok #tiktokshop #amazon #ecommerce #ecommercestrategy #tiktokstrategy #tiktokmarketing #amazonseller #happytears #cocacola