Gopuff’s Post

"Hire for a slope, not an intercept"... Max Mullen - Cofounder of Instacart. What a wonderful statement... Let's expand a little on this... This means hiring for... 1. Growth mindset: What one can learn to achieve more by being open to expanding on their experience with new environments and new challenges. 2. Hire for attitude vs. for skills. Skills can be learned but attitude is hard to acquire... Positive attitude. Attitude to be open to learning. Attitude to be open to understanding a counter-perspective. Attitude to be sensitive to those around you, yet not being afraid to share your perspective. 3. Team player: Hire not just for how good they are as a lone-wolf/ solo player. But what they become with the team players around. How with their addition the whole can become greater than the sum of the parts. In mathematics, if we reflect the intercept is a value that doesn't change (being constant) and doesn't interact with any variable while the slope is a rate of change - the rate of growth in a variable when it works in cohesion with another variable.

DoorDash is a very successful company that decided to promote its impressive delivery price with humor. Their thinking was "If we can make people smile while sharing what makes us unique people will watch our message and maybe even share it to make their friends smile too." DoorDash knew that companies pay 7 Million Dollars for a 30-second ad during the Super Bowl and almost always use humor hoping it will go viral. You may or may not have thought this commercial was funny - poor guy trying to share his heart gets trampled by people's enthusiasm for DoorDash. But the company clearly made a strategic marketing decision hoping the ad's sense of humor would give the commercial the added humor bounce. Since its April 5th release on YouTube it's received 1,189 views. With 0$ Delivery Fees being announced they were probably hoping for a lot more views and shares. Like a million more. 🙂🚀 If you enjoy making people smile to win more business click the bell 🔔 at the top of my profile to receive my posts. Need help adding exceptional feel-good humor to your presentations, sales pitches, emails, or keynote talks? 🙂 📆 DM me to set up a conversation. For fun check out the world's first suite of Professional Humor Tools at HumorPoint(dot)com. They're all free to use to make your message shine. #sales #presentationskills #humor

We fail at management, because we don’t understand the things we are managing. I’ll reference the recent spate of aggregators collapsing. …as well as the 90% failure rate of corporate acquisitions. It is very difficult to manage a process we have no proficiency in. Because we don’t always know what to hold people accountable to. We don’t always know what is, and isn’t reasonable. A habit that is served me well, is an attempt to build proficiency in a thing - before I delegate it. (Proficiency, not expertise.) It’s difficult as responsibility accumulates, but it is a good goal to shoot for. With 30 employees, I launched our first TikTok Ads before delegating. I managed our first few Walmart Connect accounts. I launched our first Instacart accounts. I still regularly problem-solve difficult account issues. Is that a bad use of my time? It is certainly a trade-off. It definitely costs me nights and weekends. But when I build at least some proficiency, I know what these platforms can and cannot do. True it takes 10,000 hours to become an expert. (Thank you Malcom Gladwell.) But it only takes 20 hours to build proficiency. Proficiency, then management. Whenever possible. #ecommerce #retailmedia #retailgrowth #instacart #entrepreneurship #founderlife

In our latest "Bite Sized" audio interview series, we reached out to our super-nice friends at Instacart with the following question: "What surprises brands about partnering with Instacart?" Graham Edward (Senior Director of Partnerships) was gracious enough to provide us with a response. If you'd like to learn more about advertising on Instacart, please don't hesitate to reach out us. #cpgmarketing #cpgbrands #cpg #retailmarketing #grocery #grocerydelivery #instacart #digitaladvertising

Chewy: Last year it grew net sales by 15%. The real insight is that active customers grew net sales by over 15%. People like the platform. It makes sense that Chewy would be expanding into Canada. So who are the top performing brands across the different departments on Chewy for the month of July 2023? Get this detail as well as who are the most active advertisers. Report link is in the comments section. #chewy #retailmedia #superzoo #superzoo2023 #petindustry

Tuesday Tips 👇🏾 • • • • • What are the 5 critical components to building a Go-To-Market Strategy? The five critical components to building a Go-To-Market (GTM) strategy typically include the following. ➡️ understanding your target market ➡️ defining your value proposition ➡️ developing a pricing strategy ➡️ deciding on distribution channels ➡️ creating a promotional plan For example, with my experience in strategic partnerships at DoorDash & previous roles, focusing on distribution channels & leveraging my expertise in business development to establish effective pathways for our DoorDash for Business platform to reach new corporate customers could be an instrumental part of our GTM strategy. #doordash #gtm #value #targetaudience #channels

Walmart acquires VIZIO in $2.3bn deal 🤝💵 The American global retailer has agreed to purchase the TV maker in a transaction that will see Walmart supercharge its advertising business and create a more potent rival to Amazon. Walmart currently sells ads via its physical stores and website, however, the acquirement of Vizio means that the retailer can now sell ads through streaming services on TV. Seth Dallaire, Executive VP and Chief Revenue Officer at Walmart, commented: "We believe VIZIO’s customer-centric operating system provides great viewing experiences at attractive price points. We also believe it enables a profitable advertising business that is rapidly scaling. Our media business, Walmart Connect, is helping brands create meaningful connections with the millions of customers who shop with us each week. We believe the combination of these two businesses would be impactful as we redefine the intersection of retail and entertainment.” #Retail #Grocery #Digital #Advertising #Acquisition

🚀 A Lesson in Branding: your brand name can shape your future... Let’s look at the restaurant meal delivery business… - The battleground of the food delivery industry offers a compelling narrative on the transformative power of branding, with DoorDash commanding a staggering 66% share of the US market, leaving competitors in its wake. 🌟 A broader brand name has broader benefits as competition intensifies... - As the food delivery war intensifies, consumers are becoming less loyal, brands are looking for new ways to grow their business - partnerships, discounts, and category expansion. - Instead of anchoring their brand name in “food”, DoorDash anchored in a broader frame “dashing” allowing them to sell anything dashers could deliver. 🏈 Enabling a Game-Changing Super Bowl Move... - This inspired a new brand platform “Your Door to More” - a calculated push to move beyond food delivery, to a company that makes your life easier and better through delivery. - And because of its expanded frame, DoorDash can now do arguably the most ambitious giveaway in Super Bowl history. - Using its 30-second ad in the Super Bowl to reveal how to win every item advertised in a nationally broadcast spot during the Super Bowl from 2024 BMW i5 All-Electric, a 2024 Kia EV9, a Volkswagen, a pallet of Reese’s Peanut Butter Cups. cNow that’s dashing to the next level…. 💡 Final thoughts... - Your brand name isn't just a label; it's a compass guiding your future. So, when choosing a brand name or frame, dare to doubt convention to unleash the transformative potential of branding. - Use DoorDash as an example. In contrast to competitors tethered to food-centric branding, DoorDash's brand versatility sets it apart. While others struggle to replicate its success, DoorDash's expansive frame fuels relentless innovation and growth. https://lnkd.in/dSQYkBdX #BrandTransformation #DeliveryInnovation #SuperBowlGiveaway #FutureForward #DoorDashDelivers

How would a brand create a campaign that effectively communicates a business pivot? Doordash's marketing team was given a similar problem statement when Doordash decided to pivot from being a food delivery only business to a comprehensive delivery solution. To make this campaign a success, the team did 2 things: - Create a brand campaign for Super Bowl 2024, one of the most important marketing events of the year for US customers in order to maximise reach & top of mind awareness. - Craft an eye catching ad, that not only captures viewer attention but also stays with consumers. They offered a chance for 1 viewer to win absolutely everything that was being advertised in the super bowl finale, from grocery to cars, but with one catch, The viewers had to catch the promo code aired during the finale to stand a chance to win these prizes. This not only ensured they caught viewer attention, but also ensured that all through the super bowl finale, doordash will be front and center in the viewer's mind while they look for the exclusive promo code. DoorDash's ad in the 2024 Super Bowl is more than just a commercial; it's a strategic move to reposition and amplify the brand's presence and capabilities on a global scale, making it a case study in how to effectively utilize high-profile events to reshape consumer perception. #superbowl2024 #superbowl #superbowlads