Google Play business community’s Post

That’s a wrap on Google I/O 2024! 🎉 We announced tons of exciting new updates for Play developers, but don’t worry if you couldn’t attend. The latest Android Developers Blog offers a full recap of the latest app and game developments, trust and security updates, and strategies for growing your business on Google Play. Here are a few highlights: 1) New security updates: We opened SDK Console to all SDK providers to improve communication with app developers and enable secure, high-quality experiences. 2) More ways to engage users: Now, you can tailor your store listings with keywords people are searching for (or have keywords suggested by Gemini) and try out a new, immersive surface that can showcase your apps’ most exciting features and updates. 3) New strategies to optimize revenue: Google Play now automatically updates price ranges to reflect currency shifts, offers new badges to help guide people’s purchases, and makes purchasing for others easier. #GooglePlay is committed to providing updates that uplift our developer community and connect people to app experiences that bring them joy.

Google has unveiled a suite of new advertising tools and updates tailored for mobile app developers, aimed at enhancing creativity, diversifying revenue streams, and facilitating data-driven decision-making. These include AI-powered asset suggestions, real-time bidding buyers on AdMob, an upgraded mediation toolkit for customized ad experiences, improved A/B testing capabilities, immersive in-game ads in beta testing, and geo-based, controlled experiments to measure ROI accurately. These updates are designed to empower advertisers to optimize their campaigns and monetization strategies, reflecting Google's commitment to innovation and growth within the games industry. Be prepared to leverage these enhancements for streamlined campaign management and improved ROI. #GoogleUpdates #AppDev #AdTech

I'm thrilled to announce that our upcoming Growth Marketing Roundtable with special guest Jen Donahoe, Strategic Marketing Consultant at Beta Hat Market Research and JadeInferno Consulting, will be open for everyone! In this roundtable, we'll be discussing key insights from our recent User Acquisition Reports, exploring four crucial topics shaping the mobile app industry today: 1️⃣ The influence of ads featuring fake or exaggerated gameplay on mini-games in apps' first-time user experiences 2️⃣ The successful cross-promotion between Supercell and Chess.com, known as Clash Chess 3️⃣ The impact of App Store featuring on downloads, revenue, and DAU for nine leading apps in the core, casual, and casino markets 4️⃣ The rise of "fail ads" in video ad creatives and its implications for user acquisition strategies Securing your spot is easy: 1️⃣ Comment on this post to express your interest 2️⃣ Send me a direct message with your email address Once I receive your comment and email, I'll promptly add you to the invite list. The Roundtable will be hosted on April 18th at 9AM PST. Don't miss out on this opportunity to stay informed about the latest trends and strategies in the mobile app industry! 🙌 #GrowthMarketingRoundtable #UserAcquisition #MobileAppIndustry #Networking #KnowledgeSharing

Introducing 42matters’ SDK Badges! We've awarded the top mobile Software Development Kits across 32 unique categories. In this article, we unveil the winners of our Category Leader Badges from app monetization and advertising categories. These include top Ad Network, Ad Mediation, Attribution, and Payments and Commerce SDKs from companies like Unity, AppLovin, Start.io and more! #SDKAwards #AdTech #AppMonetization #SDKs

Master the art of timing InApp Purchases (IAPs) for maximum revenue growth in your mobile game app! Learn the golden rules and boost your earnings! 🤑 👉 https://bit.ly/3NFrvhq #mobilegames #gameapp #aso #apppromotion #appmarketing #appranking #ios #android

🎮 Players ready! Gaming apps occupy a huge amount of app store real estate, with 1 in 6 apps in the app stores being a game. That level of competition makes App Store Optimization essential in order to remain relevant in a seemingly saturated market. Arming yourself with the right ASO strategies is key to unlocking unparalleled growth, no matter how many competitors are battling it out for the top spot. 📈 Whether you’re climbing the search ranking leaderboards or trying to keep the crown, level up your mobile marketing with the following gaming-focused ASO tips: 🚀📱 (https://lnkd.in/gcXNUDXF) #aso #gamingapps #appstoreoptimization #appstoreoptimisation #mobilemarketing #appmarketing #organicgrowth

I'm thrilled to announce our upcoming Growth Marketing Roundtable with special guest Jen Donahoe, Strategic Marketing Consultant at Beta Hat Market Research and JadeInferno Consulting. In this roundtable, we'll be discussing key insights from our recent User Acquisition Reports. We'll explore three crucial topics shaping the mobile app industry today: 1. We'll discuss how ads featuring fake or exaggerated gameplay have influenced mini-games in apps' first-time user experiences. 2. The successful cross-promotion between Supercell and Chess.com, known as Clash Chess. We'll delve into the details of this unique collaboration. 3. The impact of App Store featuring on downloads, revenue, and DAU for nine leading apps in the core, casual, and casino markets. We'll analyze the data and share our findings. 4. The rise of "fail ads" in video ad creatives. We'll discuss this trending phenomenon and its implications for user acquisition strategies. This exclusive roundtable is a benefit for our valued subscribing members. Don't miss out on this opportunity to stay informed about the latest trends and strategies in the mobile app industry. The Roundtable will be hosted on April 18th at 9AM PST. DM for an invite! #GrowthMarketing #UserAcquisition #MobileAppIndustry #Insights #Roundtable #SubscriberExclusive

📱 2024 Mobile App Market Forecast >>>> https://bit.ly/47SV5Yo - TikTok to lead in revenue - 🎮 Gaming industry rebounds - 📉 Microblogging on decline - AI reshapes app experiences - 💸 Social media bets on in-app purchases #MobileApps #2024Trends #TikTok #AI #InAppPurchases

📱 2024 Mobile App Market Forecast >>>> https://bit.ly/47SV5Yo - TikTok to lead in revenue - 🎮 Gaming industry rebounds - 📉 Microblogging on decline - AI reshapes app experiences - 💸 Social media bets on in-app purchases #MobileApps #2024Trends #TikTok #AI #InAppPurchases #2024marketing #2024vision #2024opportunities #newyear #newyear2024