Custom bidding helps Google AI align with your marketing goals — letting you indicate your highest priorities within Display & Video 360, then using these custom signals to focus on the impressions that deliver the results you want. Announced by William Reardon at the #GoogleNewFront, the latest enhancement allows optimization for brand awareness and consideration objectives — with CTV-specific signals like genre set to be added soon. Read more on this and the latest solutions → https://goo.gle/4bqLpWF
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📢 Harness 1P insights to maximize Campaign ROI: Unlock the full potential of your marketing campaigns with 1P data-driven bidding and optimization. This powerful approach, now enhanced with CTV coverage in custom bidding, maximizes ROI across all your goals – from awareness to conversions. #marketing #custombidding #optimization #ROI #1Pdata #CTVadvertising #fullfunnel
Custom bidding helps Google AI align with your marketing goals — letting you indicate your highest priorities within Display & Video 360, then using these custom signals to focus on the impressions that deliver the results you want. Announced by William Reardon at the #GoogleNewFront, the latest enhancement allows optimization for brand awareness and consideration objectives — with CTV-specific signals like genre set to be added soon. Read more on this and the latest solutions → https://goo.gle/4bqLpWF
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Founder & CEO | Tech Aficionado | Business Consultant | Visionary Leader | A.I. Innovator | A practitioner of tomorrow's tech.
Meta to revolutionize advertising with the unveiling of new generative AI-based features! Now, businesses can create ads faster and enhance performance with full-image and text generation capabilities. 💡 With the ability to generate full-image variations and overlay text, advertisers can effortlessly develop diverse ad variations, optimizing their reach and engagement. Plus, the image expansion feature ensures seamless adaptation across different formats and platforms, saving valuable time for businesses. This innovative approach can empower businesses to boost productivity and expand their reach in today's dynamic digital landscape. How do you envision leveraging these new AI-powered advertising features to enhance your business's marketing strategy? #Meta #Advertising #AI #Marketing #DigitalMarketing #BusinessGrowth #Innovation #Productivity #ReachExpansion #SocialMediaMarketing
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As the industry hype and theorizing continues, it’s exciting to see Brandtech teams already putting Gen AI to work for global enterprise brands. Pencil ✏️ Pro creates advertising and other digital marketing assets in a brand-safe and data-safe environment. It’s the only Gen AI platform with a dataset of $1BN+ in media powering predictions across 4,000 brands, and directly integrating into the largest media channels includingTikTok, Instagram, Amazon & Google. #brandtech #generativeai #advertising #digitalmarketing
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Engage your most valuable customers with a single campaign. Discover the power of Performance Max today: https://goo.gle/45tc16u Did you know? Advertisers who use Performance Max campaigns see an 18% uplift in conversions at the same cost per acquisition. Learn how top brands like Isuzu Motors Co., (Thailand) Ltd., WeLend, and Samsung Electronics are using this AI-powered campaign to achieve cross-channel #marketing success. #ThinkWithGoogle #PerformanceMax #AI #GoogleAI
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AI isn't just a buzzword; it's a game-changer for ad spend efficiency. Imagine cutting through the noise with ads that resonate and spending less for more conversions. Ready to transform your ad game? Chat with us for personalized marketing strategy. #DigitalMarketing #AIAdvertising #AdSpendOptimization
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Let's chat about how AI can revamp your ad strategy! 🚀 Contact us at The Inbox Response to get started. #FacebookAds #AITargeting #MarketingAutomation
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Experience the Future of Marketing with The Organic Marketing! Our seamless AI voiceovers redefine your brand's story. Revolutionize your strategy and connect with your audience like never before. Discover the advantages of AI voiceovers for your business: 1. Enhanced Engagement 2. Time-Saving Efficiency 3. Consistent Brand Voice 4. Multilingual Capabilities 5. Emotional Impact 6. 24/7 Availability Let your brand speak fluently and make a lasting impression! #digital #digitalmarketing #theorganicmarketing #organicmarketing #tom #marketing #promotions #advertising #ads #business #brand #ai #voice
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Thanks to everyone who joined our Innovation Exchange Masterclass today on maximising your advertising budget. Here are some of the key insights that were shared: 👇 💫 Prioritise a data-driven approach to advertising to determine what is effective and what is not. This helps eliminate bias and ad spend wastage. 💫 Mainstream advertising can be a time-consuming and frustrating process, which is why Buymedia has designed a seamless platform that simplifies media decisions and is backed by extensive research and data. 💫 Use the 60:40 rule when it comes to advertising, with 60% of your budget allocated to the brand building and 40% to sales. This is the most effective way to build a sustainable brand. A special thanks to The Innovation Exchange for giving us the opportunity to present today’s masterclass and for being a valuable partner in Buymedia's transformative growth journey. 🤝 🙏 #effectiveadvertising #advertisingmadeeasy #datadriveninsights #adtech #ai #innovation #advertising #TheInnovationExchange
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