Google Marketing Platform’s Post

🎙 Tune in! Kerri Amodio, our Director of Digital Advertising, recently joined Pathmonk for a discussion on how AI is transforming the digital advertising landscape. Discover how Closed Loop collaborates closely with brands to stay ahead of the curve. 👇 https://lnkd.in/eJVtXMik #digitaladvertising #AI #artificialintelligence #firstpartydata

As customer journeys get more complex, it’s become more difficult for marketers to understand people’s path to purchase. That’s why a growing number of businesses are tapping into #AI to spot patterns in data and predict the right moments to connect with customers. With solutions powered by Google AI, your brand can show up for only the most relevant searches, like someone looking for a new cricket bat 🏏 instead of someone researching nocturnal mammals 🦇. Learn more in this video.

LinkedIn has raised the bar in ad creation with the introduction of a new AI-powered tool called Accelerate. This post from Search Engine Land dives into the capabilities of this feature designed to help execute optimized campaigns in Campaign Manager in under five minutes. By leveraging AI, Accelerate streamlines the ad creation process, saving time and resources while enhancing ad performance through data-driven insights and optimization. What do you think? Have you tried it?

The future of advertising, media, and entertainment is here! Generative AI is revolutionizing how companies meet rising consumer expectations and create cutting-edge content. Dive into our ebook to uncover: 🚀 Top gen AI use cases for the industry 💬 How gen AI transforms data-driven conversations 🧩 Key challenges in adopting gen AI 🛠️ Why a strong data strategy is crucial https://okt.to/7TuRzj

How do you actually use generative AI in your business? It's a big question, with lots of nuances. Which is why I'm teaming up with people way smarter than me to figure it out 😂 Me, Theresa Kushner and Milt Hwang are having an in-depth chat about it at this year's MarTech... Join us at 4:35pm ET on Tuesday, Sept. 26 to: ✅ Understand how genAI will be infused into your existing martech... ✅ Learn how genAI will impact creative and content roles... ✅ Discover how to think about guardrails and governance... Register for free here 👇 https://hubs.li/Q022zWk50

📈Elevate your marketing game in 2024 with the magic of AI! Visit our blog (link in bio) to learn about “5 AI Marketing Tools To Grow Your Business,” featuring our apprentice Garbiela Alexander. 🚀💼 From chatbots that understand your customers to predictive analytics that decodes market trends, these tools are your ticket to sustainable business growth. ✨Ready to leap into the future? Discover strategies that are reshaping the marketing landscape by booking a consultation today #DigitalMarketing #MarketingAgency #AIFuture #MarketingMagic #businessgrowth2024

ICYMI last week we (Mediafly) dropped our 2023 State of Revenue Enablement Report (Link in comments). The findings revealed that top performing revenue organizations: ➡ Experiment with Generative AI ➡ Enable everyone in a revenue role ➡ Track the performance of their content ➡ Use business cases and value assessments ➡ Seek out vendors with a single source of data Let me know what you think. #revenue #enablement

Mobile Markers & Monetization Managers, it’s time to pivot! Join our meetup to revolutionize your marketing strategy. Here's some of what we'll cover: 👉 How the surge in AI made the shift from data to insights possible. 👉 Insightful ways to identify potential creative winners using AI. 👉How mobile companies can adapt to the new reality and switch from reactive to proactive posture.     Request to attend now! #CreativeOptimization #AppsFlyer #oolo https://lnkd.in/eBaCfrNR

Join us tomorrow while we explore how to maximize your customer engagement with Generative AI. Come with all the questions you have surrounding Gen AI and any challenges you may be facing in your CRM efforts.