The ways people watch are shifting — and YouTube is at the forefront of this new era. U.S. #Brandcast
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Founder/Editor-In-Chief of Award-Winning IMPACT Magazine | Event Producer | Speaker | Citibank 2021 Woman To Watch | Utah Business 30 Women To Watch | Featured: Essence Magazine | O Magazine | TIME Magazine
The strategy to your next level is all in what you’re doing now! You may have seen actor Keyon Bowman in a recent guest star role on Young Sheldon (CBS), Project Green Light revival with Issa Rae on HBO Max, on the last season of the hit NBC series, This Is Us, or as the face of the NBA national campaign for 2022-2023 NBA season. I sat down with Keyon to discuss some strategies to take his brand to the next level! Take a look at what you’re doing with your brand. What’s resonating with your audience? What’s converting? Those are the things you should consistently move into and give your growth time. Consistency and patience is key! Be encouraged…
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Knowing your audience can make a HUGE difference. Case in point, Warner Bros has a movie coming out this summer and they do not appear to know their audience (and that is bad on so many levels) Blue Beetle is a lesser-known superhero. The character has had several iterations in comic books over the last 50+ years, the most recent version having a pretty passionate fanbase. So when that fanbase noticed that the movie wasn't getting any marketing, they started their own. Fake endorsements, fake merchandise and a whole lot of photoshopped images began appearing online. Fans are so excited about the film, they're trying to get other people excited too. Don't you wish you had that happening with your business?! Imagine people spending their free time to let other people know about it! It's happening for The Blue Beetle because there is a group of people out there that know and love the story of the character. They know other people will love it too but only if they find out about it. Do you have a group of people out there that know your company's story? Do people know WHY you do what you do? Do they know the drama, the heartbreaks and the triumphs of your business? If they do, they might be motivated to tell that story to others. If they don't, they don't have anything to share. People share stories far more often than they share products or services, so make sure you share your story. Word of mouth is amazing, it's how I get the vast majority of my business, but until you let people know your story, they can't share it. #marketing #audience #smallbusiness
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Recently, I've been captivated by the TV series "The Mentalist." The protagonist's people reading skills are fascinating. He mentions the theory of the 'Triune brain' when reading people, which intrigued me into thinking that what part of our brain influences what we buy? So I have tried to correlate the part of the brain to which kind of product uses marketing strategies to trigger that part of brain, let me know your take on this in the comments: #marketing101 #advertising
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Scaling ECF Media to fuel $100M+ Growth at East Coast Facilities. Posts and articles about the process.
Pay close attention to this clips. It is the key to success in media and growing your business. Mr. Beast (real name Jimmy Donaldson) isn't just a YouTuber. He's a phenomenon. With over 130 million subscribers on his main channel, his outlandish videos routinely garner hundreds of millions of views. But Mr. Beast isn't just about entertainment – he's built a multi-faceted media and business empire. Now, he's expanding his reach even further with his upcoming Prime Video reality competition series, "Beast Games," featuring the largest cash prize in game show history! So, what makes Mr. Beast so successful? In his own words, he boils it down to 5 main points: → Original concept: It has to be something unique. → Unmatched exclusivity: You can't find it anywhere else. → Unparalleled effort: Outwork the competition. → Bigger budgets: Invest in making it spectacular. → Undeniable authenticity: Be genuine and passionate. However, these principles transcend YouTube and apply to any business or media project. Strive for the unseen, put in the extra effort, raise the stakes, and be real. This builds an audience that craves more, fosters trust, and strengthens your brand. Don't let Mr. Beast's youthful appearance fool you. He's spent over 15 years experimenting and mastering the art of capturing attention – the lifeblood of any successful business. If a kid from North Carolina can build a global media empire, imagine what you can achieve with unwavering dedication and a hunger to outshine the rest. #makeitcount
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As the buzz of the Oscars settles, it's time for brand marketers to take center stage! Our latest report (sneak peek alert) dives deep into the captivating world of Hollywood and unveils valuable insights for all consumer marketers. Discover how Hollywood's high-stakes game of movie launches can inspire your next product or brand campaign. Download the full report here: https://lnkd.in/gKfFaHC8
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What is the difference between Audiences and Fans? Audiences are passive viewers. Fans are active participants. Audiences make up 90% of consumers while fans are the remaining 10%. Audiences will go to the movie or binge the TV show but not explore any further. Fans will go deeper and share their opinions, join forums, follow accounts, create fan art, cosplay and so on. Audiences drive box office but Fans are essential to long-term franchise profitability. Both are vital.
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"How do I give so much value that I pull people toward me, that they want to be around me, and that I've earned it?" - Kirk Lowe ☝️THIS approach builds an audience of fans. Fans already know you, like you, and trust you. They tell other people about you — without you having to ask. A good business has fans. A bad business has skeptics. In this quick-ish video, Kirk reveals the big differences between the two. #BeYourOwnLoud #FinancialAdvisor #FinancialServicesProfessional
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Crafting the right brand narrative is essential for success. Is it time to refine your company's story? This week on Corporate CPR, Kitty Hart joins Jana Axline to discuss whether you're are telling the right story about your brand. You can hear the episode on Apple, Spotify, or Amazon. Or watch on YouTube. https://lnkd.in/g_f75y47 #branding #brandstrategy #brandingstrategy #businesstips #businesshacks #businessstrategies #brandstorytelling #brandingtips #businessgrowth #marketinginsights #startupstrategies #successtips #corporatecpr
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What does it take for your video to go viral? Here are a few tips! 🚀 First, emotions are your best friend. Make viewers laugh, cry, or just smile. It’s the feels that get the shares. ❤️ Next up, trends. They're your secret sauce. Find one that vibes with your brand? Dive in an
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"The brand of an organization is the heart and soul of the organization."- Jocelyn Johnson, MBA the Chief Marketing Officer of the iconic Girl Scouts of the USA organization. Here, here, your brand is the living, breathing embodiment of your mission, values, and impact. It's the story you tell the world, the emotions you evoke, and the difference that you make. Consumers are increasingly drawn to brands that stand for something bigger than themselves. Check out the full episode here https://lnkd.in/erkA5Wn9
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