Google AdMob’s Post

"Google's New CMP Requirements - Integrate or Die?" 🤔 Did you know that later this year Google will require all publishers who use either, AdSense, AdManager, or Admob to integrate a Consent Management Platform (CMP)? 📩 🗣 Drop me DM and I will answer all your questions and explain what to do now. 👉 Article in the comments

Given Google's recent public admission to adjusting auctions to meet revenue targets, it’s difficult to overlook a potential correlation with the simultaneous GA4 auto migrations in Google Ads accounts. This has led me to 🤔 🤔 🤔 about accounts that may have inadvertently increased spending due to discrepancies like double-counted revenue, potentially contributing to inflated revenue figures for Google. Note: ‘Correlation does not imply causation’—a reminder my wife often emphasizes. Nonetheless, the timing does warrant a closer look and raises questions about the transparency and fairness of the advertising ecosystem. Pro Tip: Double-check your in-platform goals before making significant budget increases to hit revenue targets.

So much has been happening with Google lately, but I think the two articles below sum things up. The summary of them: Costs on Google are increasing and Google is saying they still need more growth. Since they can manipulate the minimum pricing in auctions (confirmed via their FTC trial), we can most likely expect more CPC increases. Is your brand ready? Message me for a free audit to see where you may have opportunities to combat. Is it guaranteed you can keep your CPCs the same? No, but a strong focus on efficient growth is key for all brands. https://lnkd.in/dNxABgrH https://lnkd.in/dsPqwXU7

This is a sign to ditch your Google playbook. Back in 2023, we had a client that was hitting their ceiling across search - Leveraging smart bidding with a CAC constraint resulted in hitting a daily spend limit that limited further efficiency and scale. We thought that if we remove the algorithm from the auction, would it allow for more scale at a similar CAC efficiency? So we removed our CAC target in platform and let it run. The results: 📈 +554% PoP Investment 💥 +419% PoP Conversions All while CVR and CAC remained within range. Read the full details in the comments below 👇 -- Shoutout John Moran for the idea! DTCo

An amazing Index if you want to compare your Website/App revenue and performance against a holistic view of the whole market that we observe. The Index used is much more useful than arbitrary CPMs from similar charts that vary too much by publisher, inventory type and vertical. No matter if it is advanced advertiser and market data for analytics or behavioral audience data for media activation in your DSPs, Playwire has it all.

eCPM volatility seriously affects ad revenue. But what variables determine eCPM? How can developers adjust their decisions to increase eCPM? In this article, TradPlus' monetization expert will list out the variables and give developers valuable tips to increase eCPM. https://lnkd.in/gNmXkBKF

Google Shopping is a price comparison engine by default. But only focusing on price is a losers game. Don't focus on being the cheapest. Instead, increase perceived value by creating unique product bundles. Outrank your competitors on value, not price. #google #googleads

It looks good when you see PMAX is giving 5X ROAS until you find that most of the conversions are from branded, which were going to convert anyway. It looks good from outside, but from inside its trash. #googleads #google