Fuse Media’s Post

🚨New Show Tracker Insight: Sales of Chucky Highlight the Opportunities for Local Buyers In a market where most US content is destined to appear on its own studio’s service internationally, Show Tracker reveals that Season 3 of Chucky is vertical integrated in only four markets, with #NBCUniversal having successfully already sold its first and second season to a wide variety of buyers. This highlights a change in distribution activity as many studios signal that they intend to start licensing more content to third parties as their investors push profitability, increasing opportunities for local buyers to acquire content. Read the full insight ➡️ https://hubs.la/Q023PGWK0 #3VShowTracker #ContentDistribution #ContentAcquisition #StreamingTrends

From the Technology and Digital Practice at Blenheim Partners, Kenrick Lui shares his views on the technology disruption and challenges executives face in staying competitive in the broader media and entertainment sectors.   Read the full update here: https://lnkd.in/g5eA4Xve   #media #digital #tech #streaming #asx #leadership

 🏈 Super Bowl 2024: Where Technology Meets Iconic Entertainment This year's Super Bowl transcends traditional sports, marking an evolution in entertainment by merging the charm of SpongeBob and Patrick with cutting-edge broadcast tech. Celebrating 25 years of SpongeBob, the "Sweet Victory" performance not only entertained but also showcased the power of storytelling to connect with diverse audiences. With innovative simulcasts on Nickelodeon and Univision, this event highlights a new era of engagement, promising a record viewership. It's a clear signal that the future of broadcasting will thrive on creative collaborations, leveraging technology to reach and captivate audiences in novel ways. Looking ahead, I'm thrilled about our upcoming collaboration with Nickelodeon next year. Their expertise in captivating storytelling aligns perfectly with our vision, promising to elevate our project to new heights of innovation and audience connection. Let's discuss: How do you see technology further transforming entertainment? #SuperBowlMagic #SpongeBobSuperBowl #BroadcastInnovation #FutureOfEntertainment #TechEntertainment

📈 "Ryan's World the Movie: Titan Universe Adventure" is set to make a groundbreaking debut on Aug. 16, hitting over 2,000 screens across the US. This move, reminiscent of Taylor Swift's approach to her concert film, is pioneering without the backing of a major studio - all thanks to the strategic collaboration between Ryan Kaji's family and PocketWatch Inc.” 📈 This initiative marks a significant trend where prominent YouTube channels and social media creators bridge into traditional film and TV to bolster their brand. 🤔 This also presents a golden opportunity for marketers. By partnering with creators as financiers in these ventures, brands can engage in low friction, high-impact collaborations. These partnerships, if navigated with authenticity and allowing creators to lead the creative, can capture lightning in a bottle. Unlocking unparalleled value and authenticity. ✅ This model not only offers a fresh venue for storytelling but also redefines brand engagement within the entertainment sphere. It's a testament to the evolving landscape where creators are not just influencers but pivotal creatives, and brands are not just sponsors but co-creators. #ContentCreation #BrandPartnerships #Authenticity #CreatorEconomy #marketing #Community

Want to know one of the biggest reasons why brands lose “cool” appeal and seemingly disappear into the outdated brand twilight zone? It’s usually because the organization fails to connect with its audience and doesn’t grow with them as their behaviors change—a.k.a. they give their brand the proverbial kiss of death. Remember Blockbuster? Exactly. The company failed to stay ahead of the times and missed the downloadable and streaming music and movies revolution when it could have remained an industry leader. The result? Blockbuster vanished, never to be seen again. Poof! For many brands that are trying to engage with younger audiences, a failure to connect with Gen Z and millennials can leave your industry door wide open for a takeover. Read more: https://bit.ly/3HwJrWV #Marketing #Advertising #Business #Strategy #SmallBusiness #Oakville #Hamilton #Fresno #Sacramento #GenZ

One of the main reasons I left “legacy media” to focus on creators was that the cable networks and streamers turned premium content into a commodity. I’m worried that the distinctive creators face the same challenge.  Great television content was—and is—still being made, but it is more difficult for fans to find it in a sea of shows that look and sound like premium content but don’t fully capture the special qualities that distinguished series like The Sopranos, The Wire, Mad Men, Breaking Bad, The Shield, and others in that category.    First in pursuit of Nielsen ratings and then, to a greater degree, in pursuit of streaming subscribers, we fans found ourselves inundated with facsimiles of great series and increasingly less ability to distinguish between “the great” and the “looks like great.” My favorite entertainment has always come from the disruptive voices in the space, the ones whom the incumbents largely dismissed, so they went outside the system to express their voices:    Quentin Tarantino, Kevin Smith, Darren Aronofsky, Danny Boyle, and the other voices of 1990s and early 2000s indie films;  HBO’s and Showtime’s getting premium originals of the early 2000s (I’m ignoring the chronology of HBO’s The Larry Sanders Show and Dream On, which were a few years ahead of their time); FX’s and AMC’s “premium on basic” shortly thereafter. Today’s distinctive creators face an uphill battle against algorithms that reward metrics that serve platform interests over the voice of the creator and an over-reliance on a sponsorship model from many brands that values reach and clicks over quality. Perhaps the answer is that “the creator economy” was not designed to promote quality over clicks, but history also shows that, ultimately, authentic engagement is the most important driver in media businesses. I may be wrong in my assumptions about where the next phase of creator growth will occur and whether it will occur at all, but if I’m going to go down, I’m at least going down swinging.  #EquityCrowdfunding #Creators #CreatorFinancing #CreatorEnterprise #CreatorMiddleClass #NewHollywood

Embracing truth in every pixel and frame. 🎥🚀 Cause at Live Studios Media, we know that in the world of advertising, authenticity is the magic that captivates hearts and builds lasting connections. 💖🌟 #TruthInAdvertising #LiveStudiosMediaAuthenticity

OUR TAKE fwiw: Per Lucas Manfredi TheWrap, this presumably means/includes both full FOX and ABC network content, which, if true, would have profound disruptive impact on the legacy broadcast/affiliate construct, raise station group & MVPD ire, and certainly hasten the need for faster regulatory reform for the "TV" industry. https://lnkd.in/g5_rDmSv