ForceBrands’ Post

Wella plans to harness its market analysis and consumer intelligence to target luxury sectors with precision and fortify its market position... Wella Company, a leading player in the #beauty industry, has outlined a comprehensive marketing strategy to achieve sustained market leadership and drive innovative growth. With a focus on developing top consumer brands and capitalizing on specific market opportunities, Wella aims to enhance its brand visibility and attract new customers while retaining existing ones. By prioritizing financial acumen in decision-making and creating an integrated business foresight and market analysis capability, Wella seeks to identify and plan future-facing business opportunities. The company understands the importance of aligning marketing strategies with its overall vision to ensure success in a highly competitive market. With a deep understanding of consumer behavior, market dynamics, and evolving trends, Wella will leverage tailored marketing strategies to position itself as a market leader in the luxury, beauty, fashion, and wine/spirits industries. Through continuous market analysis and consumer intelligence, Wella will drive innovation, create value for stakeholders, and achieve its strategic objectives. #marketing

Renowned Fashion Celebrity Humayun Alamgir & Sveston Watches Collaboration: Wanna Driven Results for your Business? The right pathway is PR collaboration, as it is the best way to inform people about your brand and what you offer them. For the brand awareness and skyrocketing success of Sveston Watches, I made a great collaboration between renowned fashion celebrity Humayun Alamgir & Sveston Watches. This collaboration results in great fortune for Sveston Watches as we launched Humayun Alamgir Watch 'Firestone' and people from both audiences really liked it. I must say this collaboration is beneficial for the brand as well as personal growth because we learn and know the depth of things and it counts in our experience. #growth #brand #celebrity #marketing #pr #business

This report on what to expect in the near term in Beauty M&A from @BusinessofFashion is well worth a read. What resonates with me most: ✅ LEADERSHIP MATTERS. A brand’s success depends on visionary leadership (our area of expertise), strong brand identity and loyal customers. ✅ THE LONG GAME Installing leadership that maintains and strengthens the brand’s DNA — even as it scales — is beyond essential. This is where we come in. As executive search consultants with a deep reservoir of talent (and razor-sharp EQ), we place extraordinary individuals who can deepen the founder’s vision and the brand’s identity. ✅ BUILDING BLOCKS ASSURE GROWTH “Private equity investors will also look beyond brands for opportunities to participate in beauty’s growth, considering contract manufacturers, turnkey solution providers or ingredient suppliers,” the report notes. ** Exceptional recruiting is another crucial element in creating an unshakable infrastructure. ** A great product and a great story are simply not enough to establish credibility in the retail marketplace. The right people must be put in place. Remarkable leaders who believe in the brand — and stand behind its growth and success — are everything. One that comes immediately to mind, who we are incredibly proud of, is Supergoop! Amanda Baldwin. She has ushered the brand through so many phases with incredible aplomb. Is there a brand leader that you admire, who has seen the company through thick and thin? Please share here! We are all about celebrating the accomplishments of talented people….💫  #recruiting #jobsearch #beauty #beautyindustry #emotionalintelligence

Some people are born great, some achieve greatness and some hire PR Agents. Ranbir Kapoor checklist all three. As an Artist with his Acting and Dancing skills through cinema and entertainment mediums of storytelling, he did create his own name, fame, stardom and legacy in his career. Also, he had the responsibility to carry the bloodline legacy of Prithviraj Kapoor, Raj Kapoor, Shammi Kapoor, Rishi Kapoor, Neetu Kapoor who were filmmakers, actors and storytellers since 1930s through Prithviraj Kapoor. There are few more years when he achieves the Legend status but movies like Rockstar, Tamasha, Yeh Jawani Hai Deewani and Rajneeti have safely given him a legacy for centuries to come as these masterpieces will be referred and talked for a very long. TAG Heuer, which a 150 year old luxury Swiss watch brand having its own legacy, collaborated with Ranbir Kapoor in 2014 to ride on his family legacy, his love for cinema and football and his opinion leadership on legacy, luxury, lifestyle, influence and stardom. #ranbirkapoor #bollywood #popculture #superstar #stardom #opentobusiness #pr #publicrelations #brandbuilding #branding #corporatecommunications #corporateaffairs #businessstrategy #businessplanning #prstrategy #strategy #management #thoughtleadership #thoughtleader #opinionmaker #success #ceo #ceolife #ceolifestyle #legacy #legend #storytelling #contentcreation #marketing #planning #blueprint #pragency #prfirm #integratedmarketingcommunications #patent #trademark #tradesecret #ip #intellectualproperty #lifestyle #luxury 

Celebrating 25 Years of Excellence at Character World Brands: A Journey of Achievements and Collaborations! I was really pleased to share in the fantastic celebration with Danny Schweiger & Mark Schweiger and James Walker and of course the amazing team as they mark a remarkable 25 years of business success! This silver jubilee is a testament to the dedication, innovation, and unwavering commitment that has defined this incredible journey. Having been a part of this dynamic company for the past 13 years, I can say with immense pride that Character World Brands is not just a company; it's a family of passionate individuals working together towards a common goal. The last year, in particular, as an HR consultant, has allowed me to witness firsthand the extraordinary efforts put in by the entire team to ensure the continued growth and success of the business. I am grateful for the opportunity to contribute to the legacy of Danny & Mark and to have played a role in shaping its thriving work culture. The dedication and resilience of the directors have been instrumental in steering the ship through various challenges, always with a vision for the future. A special shoutout to the incredible directors Adam Howarth,Tim Kilby,Max Paterson, Hayley Maguire, Dan Appleby whose leadership has been the driving force behind this 25-year journey. Your vision, strategic thinking, and commitment to excellence have set the standard for success. And of course, none of this would be possible without the even more amazing colleagues who have been the heartbeat of this organization. It's the collective effort, shared goals, and collaborative spirit that have propelled Character World Brands to the heights it enjoys today. Each team member, past and present, has played a crucial role in achieving milestones and overcoming obstacles. As the business celebrates this significant milestone, let's take a moment to reflect on the past 25 years of accomplishments, learning, and growth. Here's to the next chapter of success, innovation, and shared achievements at Character World Brands! Cheers to 25 years of excellence, and here's to many more! #teamwork #licensing #success #hrconsultancy

Insightful lessons from two-time beauty brand exit champion Ken Landis! Thanks for covering Rachel Brown. 1. The biggest mistake Landis sees emerging beauty brands make is expanding too fast. “That’s what I’ve learned, and that’s why I’m very disciplined when I invest in any consumer product,” he says. 2. "We would say no to everybody and focus on being either No. 1 or certainly top five in every door we were in." When it comes to exit, his approach: 3. An earn-out so they could value the company at different growth stages with autonomy during the stage. Jump Accelerates women-led, early-stage beauty brands with a custom fit, full & fundamental solution using the first principles of science & emotion. #beautybusiness #founders #marketing https://lnkd.in/gkbhC32g

Synergy in Motion: Unleashing the Power of Cross-Promotion to Drive Footfall and Boost Revenue   Unlocking the true potential of cross-promotion is akin to harnessing the force of synergy in motion - a dynamic and strategic collaboration that not only avoids competition but propels brands towards higher sales. This powerful strategy holds the key to a win-win situation, benefiting all parties involved by aligning forces with like-minded businesses.   When brands share common interests, they often choose to collaborate instead of competing with each other. A win-win situation is created for all parties involved by joining forces with like-minded businesses.   I’ve personally witnessed its benefits while working with numerous brands in my stores. I would recommend that through partnerships, we can access each other's customer base, reach a larger audience and increase foot traffic.   Effective cross-promotion tactics allow you to share resources and reduce expenses significantly. For example, a cosmetics brand collaborated with a skincare brand, shared expenses of the promoter and other expenses! A cosmetics brand collaborating with another competing cosmetics brand to share promoter and other marketing expenses! Yet another brand collaborated with store to share expenses with the store itself! All these were win win situations not only in terms of optimising expenses but also in terms of increased footfalls. All these approaches required collaborative thinking while being ethical.   Some examples of synergy at the organization level are Good Glamm and Purplle. Multiple brands, multiple product categories serving common customer base by common sales teams upto certain levels. These synergies bring in lots of cost efficiencies and cross promotion benefits. However, it requires finesse of execution, where some brands are failing.   Another area of synergy is collaboration between retail stores having similar target customers. Beauty stores collaborating with nearby jewellery, saree, hosiery, service stores (tailoring, embroidery, etc). This strengthened the footfall levels, encouraged cross promotion and improved sales! There are lots of examples, some collaborations between the branded MT beauty stores and nearby GT beauty stores, though unofficially!   There is scope for lot of innovations in this area, if brands are willing to work with retailers proactively. Please share your thoughts! #synergy #collaboration #crosspromotion #footfalldriver #retail #beauty #brands #promoters #beautyadvisors

Glory Days Retail and executive store visits go hand-in-hand. In fact, The Illusion of Competence was born out of the infamous store visit Early in my Phoenix Target days (mid 80s), the Phoenix market had a big visit from investors Target was new to Phoenix and an unknown entity, so much rode on this visit We cleaned the store from top to bottom. I worked 36 out of 40 hours prepping the stockroom. We were polishing fixtures as the investors walked through the door I refer to this experience as, "The 1st Illusion", though unknown to me at the time Fast forward to the early 2000s, I have a regional visit at Famous Footwear. The visit is going well, except that I had sacrificed my office prep in the name of the sales floor. In other words, my desk was a mess The rest of the store looked great, but the regional was fixated on my desk, ruining the entire visit Clean desk, good visit Dirty desk, bad visit Could it really be that simple, and if so, what were the implications? This day led me to the realization Competence is an illusion, dictated by others, at the most elemental level of Emotional Intelligence So, what can we learn about store visits knowing The Illusion of Competence? Your boss has only so many priorities, because the day is only so long The better you cover the 1st priority, the less they care about the 2nd priority Cover the second priority, and I he boss will barely pay attention looking at the 3rd Cover the 3rd priority, and your boss will stop looking and start reminiscing about the good old days, how they got where they are, that time all the systems crashed You know, The Glory Days Conversely, screw up that 1st priory, and the boss's ears perk up like a doberman as they rush to Priority #2 Your job as a store leader is to get to Glory Days But only The Illusion of Competence knows how to get you there Mark Branson MBA MSL #leadership #management #innovation #tech #retail

Just Because “Just Because" has played a key role in my work career, often to my own detriment The Albuquerque Famous Footwear I took over was a train wreck. Sales down, one failed manager after another The store went on to 3 straight annual top increase to plan in the district with the Santa Fe store trainwreck I took over securing the 4th top increase to plan I was told to fire my entire Lenscrafters team when I took over the Samta Fe store Instead, that team had 4 years of positive comps without an onsite Dr. I was asked how I was going to handle the problematic lab manager at the Albuquerque Visionworks Within months, this manager was my greatest supporter as the store enjoyed unprecedented success My last 3 employers all experienced their best day, best month, and best year ever under my tutelage, with 2 of the stores accomplishing these feats twice All 3 stores’ sales were contracting prior to my arrival Here's what companies don't realize. Most of the problems I solved at these individual stores exist at scale in all their stores The quest for homogeneity, for conformity at every store, every office, every manufacturing plant, guarantees inefficiency, disconnect, and disengagement at scale throughout operations Globally, 85% of employees are disengaged, costing the global economy $8 trillion annually 90% of companies that introduce new strategies fail to get the strategy off the ground 70% of all corporate change strategies fail The Institution of Leadership has no clue how to solve engagement or strategy, rolling out tired 50 to 70 year old failed ideas, all the while blaming the victim, employees The Point? Just because the Institution of Leadership and the corporate world does not know how to fix disengagement and failed strategy doesn't mean employee disengagement and strategy can't be fixed The Illusion of Competence #leadership #management #emotionalintelligence #innovation #tech