Etsy is set to report highly-anticipated earnings today. It's stock is trading at a 3-year low of $69 per share, down -75% from its high in 2021.
Why is the stock down so much? Here's a summary of the 7 major events that sparked the e-commerce stock's decline:
🤝 July 2021 → working to expand its portfolio, Etsy shells out nearly $2B to acquire competitors Depop and Elo7, a strategic move to cater more towards Gen-Z (Depop) and international (Elo7) markets
😷 October 2021 → then at the height of its market value, Etsy reported a major earnings miss in Q3 2021, leading investors to begin worrying about slowing growth in the e-comm space after the COVID pandemic
🧶 February 2022 → discretionary spending on Etsy's platform continues to decline, owing to rising inflation and changing consumer spending habits. One headline reads "Consumers Are Spending Less on Hand-Crafted Good", another signal of broader economic concerns affecting e-commerce
📦 August 2022 → Amazon steps in and announces plans to expand their handmade and unique goods offering, putting major competitive pressure on Etsy. Etsy begins strategic price cuts and promotions to try and retain market share
👔 November 2022 → squeezed by falling margins, Etsy announces major layoffs throughout the company as part of a broader restructuring plan aimed at 'streamlining operations' in response to slower growth
🏛 May 2023 → noticing e-commerce margins aren't what they used to be, Morgan Stanley downgrades their rating on Etsy, sending the stock down another -10% below $100 a share
📉 December 2023 → Etsy ends 2023 with a disappointing earnings report and soft guidance for the upcoming quarters. Ongoing concerns about consumer spending patterns push Etsy's stock down further towards $70 per share
In short
→ Etsy probably overspent its budget in 2021 → then rising inflation, shifting shopping habits, and competitive pressure from Amazon crunched their margins → leading to layoffs and stock downgrades → and bringing $ETSY stock down with it
Today's earnings will reveal how Etsy is responding to these pressures. Will they be able to transition their margins and find enough competitive advantage to revive profits?
Corporate Client Manager na CTT - Correios de Portugal
1moCongratulations on the results, they are good indicators for the rest of the year.