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The luxury industry is moving from a product-driven industry to an experience-driven industry. What does that mean for brands? Thrilled to be part of the conversation in Glossy's recent article by Zofia Zwieglinska, "How brands battled for attention at Paris Fashion Week." In an era where experiences often transcend the allure of physical products, I shared my thoughts on how luxury brands are redefining engagement. Can an experience, like a fashion show, be sold in and of itself as a product? Louis Vuitton serves as a prime example of this concept in action, with their strategy of providing dual experiences at their latest show, a topic I explore in the article. This strategy adeptly demonstrates the delicate balance between offering exclusivity to high-net-worth (HNW) individuals and accessibility to a wider audience, highlighting an emerging trend towards complex luxury experiences. As we move through these transformative times, it becomes clear that the future of luxury will hinge on the ability of brands to create memorable moments that deeply resonate with consumers. #LuxuryIndustry #FashionWeek #ExperienceEconomy #InnovationInLuxury

👗 Fashion at Your Fingertips: London Fashion Week (LFW) Goes Digital Tomorrow it's that time again and the #londonfashionweek (LFW) starts. The London Fashion Week is the youngest of the Big Four, following in the footsteps of the Fashion Weeks in New York, Paris, and Milan. Having premiered in the fall of 1983 on a parking lot in the British capital, LFW is now considered a primary event for the British fashion industry. The fashion festival drives consumption and contributes to the country’s GDP with mass guest arrivals and fashion purchases made digitally and in city stores. Amid reports heralding the end of the major fashion weeks in terms of relevance and sales, we use the upcoming LFW taking place on the second weekend of June this year as an opportunity to examine the event’s move to digital and its impact on #fashion #ecommerce. 👉 LFW Shapes Fashion eCommerce With Increased Accessibility, Immediacy, and Convenience London Fashion Week has undergone a digital transformation, redefining its impact on fashion through increased accessibility, inclusiveness, and innovation. The event has evolved from an exclusive, presence-based affair to a #hybrid event, leveraging digital platforms and consumer preferences in the process.  Reaching a global audience through digital broadcasting was already facilitated in 2010 by partnering with platforms such as Twitch, allowing fashion enthusiasts around the world to experience the latest styles in real time. LFW has also tackled plagiarism by adopting the "See Now, Buy Now" concept, offering instant online purchases to counter copycat designs. Social media integration has increased participation, with influencers extending LFW’s reach and impacting design choices. Looking ahead, personalized data and social media could lead to programmatic commerce, increasing customer reach and keeping them informed of the latest styles. 💡 Want to know more about this year's London Fashion Week and what aspects in particular propelled the digital evolution? Then read the full insight here: https://lnkd.in/eTGpb4_j

Fashion Week is a hugely unsustainable and outdated form of PR. I often watch the shows and think: what was the point? 😐 What was once a time for designers to showcase the latest trends and innovations in fashion and textiles, has now become very much a repetitive process, highlighting how desperate the fashion industry was to return to ‘business as usual’ after the pandemic, completely ignoring the current state of affairs (recession anyone?) Many designers (most of whom are independent) are struggling to keep their brands afloat. The cost of runway shows is extremely high for those who do it without sponsorship (ranging from £10,000-£50,000); designers are expected to present at least 20 looks for it to be considered worthwhile, yet there are fewer buyers attending the shows, limiting the brand’s prospects of being stocked in the major department stores and e-commerce platforms Then there’s the question of seasonality: in times of climate change, why do we still look to present Autumn/Winter and Spring/Summer collections + resort + pre-season? Arguably, this doesn’t even represent the biggest issue of all which is really the fast fashion brands which may not showcase at fashion weeks but which overproduce in amounts far larger than the rest of the industry combined. This is why 85% of all textiles end up in landfills in West Africa In a world that’s fast approaching extinction, shouldn’t we be pushing harder to showcase innovative solutions that present more circularity and degrowth? Why are we not moving fast enough towards this? I’m a big supporter of independent, black-owned and sustainable fashion brands - they are my community, and the backbone of my agency THE FASHION BLUEPRINT. Speaking with fashion entrepreneurs day in and day out, we know they want change but the way the industry is structured is setting them back 🔎 What can we collectively do to support the designers and fashion businesses who are actually promoting sustainability? #fashionweek #businessoffashion #sustainablefashion #londonfashionweek #fashionnews

Sarah Murray and I are very excited to announce we have acquired iconic NZ media brand Fashion Quarterly. The deal, which closed on Monday, will see our new entity Elcoat Media, a data-driven cross platform media business operate the cornerstone Fashion Quarterly print magazine, fq.co.nz, FQCollective, FQEvents and FQInsider as well as all FQ social channels. We are proud to be the new owners of such an iconic brand, and feel a strong sense of responsibility to honour its legacy while future-proofing the brand in a transforming digital landscape. Sarah Murray will continue in her role as editor-in-chief to lead the brand into its next phase of growth. On a personal level I am excited about the future of the FQ brand and believe we are well positioned to seize the opportunity that technology presents in the fashion and media industries. We are looking forward to providing our audience with an immersive, impactful experience that crosses physical and digital mediums. A step in that direction is the #ai fashion shoot that will appear in the upcoming summer edition of Fashion Quarterly! About FQ Fashion Quarterly is NZ’s leading, and most read fashion publication. The brand has been New Zealand’s style authority for 40 years and enjoys a 59% market share at retail, has a significant digital footprint, and is recognised as the industry leader. The iconic brand explores style and the title’s related pillars through an intelligent, forward-thinking lens while capturing the uniqueness and diversity of New Zealand women. Established in 1980, FQ has been an institution in the NZ fashion industry producing editorial shoots where they not only support established fashion designers, but also up and coming fashion designers and industry leaders across fashion, beauty, lifestyle and travel. #fashion #beauty #lifestyle #media #publishing #ai #technology #magazine #digitalmedia

"In the tapestry of retail, Style Bar's brand identity is not just a thread; it's the vibrant weave that tells a story of sustainability, exclusive designs, and a personalized shopping experience. Crafting a style legacy is not a choice; it's our commitment to resonating with the hearts of our cherished customers." Embark on a journey of style and substance with Style Bar, where brand identity is not just a concept but a living, breathing narrative. Our commitment to sustainable fashion, exclusive designs, and personalized experiences sets us apart in the competitive world of retail. https://lnkd.in/gDuuVp2S

To address luxury brands’ environmental impact, it’s important to consider their “brainprint” too, writes sustainable fashion advocate Rachel Arthur. That’s because luxury fashion’s influence trickles down to mass fashion, culture, and society. High-end brands — experts at cultivating desire through flashy marketing like fashion shows — quietly fuel overconsumption and overproduction. If these influential brands make genuine climate commitments, backed by credible strategies such as using 100% renewable energy in their supply chains, then there would be a knock-on effect throughout the fashion industry. For more insights into the climate impacts of luxury fashion brands, check out our report with KPOP 4 Planet, “HIGH FASHION HIGH CARBON.”

Another interesting article about the intricate relationship between fashion and sustainability, by Rachel Arthur on The Business of Fashion, sheds light on some powerful insights. Fashion Weeks have long been opulent displays of luxury and trends, enticing us to consume more. But what if we've been missing a larger picture? At the core of fashion's adverse environmental and societal imprint lies overproduction and overconsumption. Fashion Weeks, in their grandeur, only stoke these fires. Here are some key takeaways and new terms I've come across: - #Brainprint: The indirect impact of fashion shows on consumption. It's about the ripple effect a runway show has on buying behavior, influencing not just high-end purchases but a broader range of accessible products. Lucy Shea aptly puts it as, "If your footprint describes your operations, your brainprint describes the way you get people to feel about things." - #AdvertisedEmissions: A concept from the advertising sector, it represents the surge in sales (and hence emissions) generated by marketing campaigns. Alarmingly, advertising increases the yearly carbon footprint of every UK individual by 32%. - #TrendEmissions: A proposed metric to gauge the environmental impact driven by the image-making and marketing of luxury brands. One beacon of hope emerges from the Copenhagen Fashion Week. From 2023, participating designers must adhere to 18 sustainability requirements, a daring move that distances itself from many other global fashion capitals. The conditions range from preserving unsold items from previous collections to ensuring a majority of showcased pieces are crafted from sustainable materials. The industry’s call is clear: It's time for radical change. Fashion weeks shouldn't perpetuate an archaic system but envision a fresh one. Brands must champion solutions and accentuate conscious consumption. Today's need isn't for gradual evolution, but a turbocharged metamorphosis that considers the holistic wellbeing of our planet, its inhabitants, and long-term profitability. If you're in the fashion industry or simply care about its future, I urge you to read the article in-depth. Let's challenge ourselves to not just follow but shape the next wave of conscious, sustainable fashion. 🔗 https://lnkd.in/etXb7Kbw #FashionWeek #Sustainability #FashionForFuture #CopenhagenFashionWeek

I believe one effective approach to stopping the mindless consumption of fashion, particularly evident in the fast fashion realm that quickens the embrace, disposal, and replacement of passing trends, is to shift the focus to the narrative and artistry of each garment. By illuminating the artistry and craftsmanship behind every piece of clothing, we may transform this mindless consumption into mindful appreciation, replacing the prevailing culture of quantity with one centered on quality While some brands are already doing this, notably many luxury brands (though not all), I advocate for the broader recognition and appreciation of these values beyond the confines of the luxury market. Luxury brands have traditionally been respected for their emphasis on artistry and craftsmanship, but I believe that even non-luxury brands should be celebrated for the same reasons. The excitement surrounding a luxury brand's fashion show often extends beyond the garments themselves, capturing our attention through the immersive stories they weave On the other hand, when considering other brands, such as streetwear ( imo streetwear has always been centered around storytelling and art ) labels, this essence remains untouched for many, yet there is a growing trend where emerging brands seem to neglect these aspects. Instead, they focus solely on selling printed T-shirts or other garments, lacking the depth of narrative and artistic expression. One plausible explanation for this “phenomenon” could be the perception that people may not be as receptive to these garments in the same way they embrace luxury ones. Also, the influence of myriad promotional ads on social media plays a significant role. I would say that out of 10 ads, only 1 or 2 genuinely highlight a brand's commitment to storytelling and art, while the majority engage in superficial campaigns solely aimed at making a quick profit I believe that the initiative to transition from consumption to appreciation is a collaborative effort involving both consumers and creators. Creators must imbue garments with purpose, actively promoting and showcasing the underlying reasons ( the ”why” ) behind each piece, while consumers can make a difference by supporting brands that prioritize the art and narrative and resisting the pull of mindless consumption fueled mostly by social media. These are just two ideas, yet I see them as the fundamental roots of this transformative shift If we successfully bring about this shift, I am optimistic that we will collectively contribute to a more sustainable, meaningful, and authentic future for fashion🌹 #fashion

As the founder and storyteller of PROTSAAH, a jewellery brand dedicated to creating timeless and high-quality pieces, I find myself inspired by Business of Fashion’s recent article on sustainability and over-consumption in the fashion industry. Striving for a shift towards mindful purchasing, focusing on items that hold lasting value and significance in our lives, is an incredible aspiration. This resonates deeply with our brand's ethos, as we believe in crafting pieces that become cherished companions through life's various stages. Our commitment to sustainability is rooted in creating pieces that grow with you. Life is dynamic, and our bodies change over time due to ageing, hormonal fluctuations, and simply trying to adjust to life. Our adjustable rings are exquisitely crafted and designed to adapt to these changes. They ensure that a piece of jewellery that once held a special place on your finger will continue to do so, regardless of the shifts your body undergoes. The notion of ceasing shopping entirely might be an impractical leap for many, but embracing meaningful, sustainable choices resonates strongly with the essence of PROTSAAH🌟 #PROTSAAH #jewellery #sustainability #founder #sustainablebusiness https://lnkd.in/esGrR_PC