Zegna’s Post

What can be done in 6 years… This March I step into my seventh year with Loewe Perfumes and as Deputy General Manager I wanted to reflect on a period of remarkable transformation and fast growth. The swift passage of six years has seen us refine our control over the value chain, enhancing our partnerships and streamlining our supplier base. This strategic consolidation has been pivotal in doubling our revenue and profit, a testament to our team's dedication and expertise. Our portfolio has flourished, diversifying into new markets and solidifying our global presence. The digital landscape now serves as a burgeoning platform for our brand, with consumer data set to shape the future of our business strategies. The expansion we've witnessed is not just in numbers but in the enrichment of our corporate family. Together, we've fostered a culture of innovation and excellence that resonates with every member who contributes to the Loewe Perfumes legacy. More families than ever share daily this pride. The journey thus far has been a blend of strategic initiatives and collective achievements. I extend my sincere appreciation to our teams, colleagues, distributors, and consumers who have been integral to our success. Looking ahead, the seventh year marks a new chapter of ambition and advancement. Our focus is set on elevating our brand experience and thrilling our customers with unparalleled offerings moving faster than ever. This picture was taken when I joined the company. Lots of changes (physical included) in just 6 years. #LoewePerfumes #Leadership #BusinessGrowth #StrategicPartnerships #DigitalInnovation #GlobalBrand #CustomerCentricity #ThankYou

Top performers tell you one thing, but risers and fallers tell you another. In our Re-Hub COMPASS China Luxury Index Q2 2023, we highlighted that many of the top ten brands held position, so in order to find out more of what was going on, we looked at the biggest risers and fallers. Their absolute positions are omitted - but what does this tell us: - Some old faces may be making a comeback - Ferragamo and Kate Spade have undergone some level of brand overhaul in the past year or so, are we seeing signs they are starting to break back through into the Chinese conciousness? - Victims of their own success? I think brands like Roger Vivier might have found themselves dropping this quarter due to their amazing success in Q1 - the brand has been activating the market through product/celebrity activations which have resonated with audiences. - Yet to settle: Seeing Bottega Veneta was an initial surprise for me, but looking into the data, its relaunch of its main social media accounts during Q1 generated some favorable virality to the brand which has died down in Q2 - let's hope its a sustained return to social marketing, rather than gone in a flash. #china #marketing #data #success #socialmedia

Just returned from FT Live Business of Luxury Summit in Venice. 3 key insights: 1. Despite the slowing demand in China it is still THE source of growth in Luxury by far. And it will remain as such for the next few years even when other countries accelerate. 2. All Luxury conglomerates experiment with AI as well as generative AI, but are carefully mitigating risk while striving for perfection in execution. 3. TikTok remains THE channel to generate growth and speak to GenZ and GenA. Incredibly insightful discussions with industry leaders discussing key topics: - Andrea Guerra CEO of Prada Group shared his insights on growth, M&A strategies and their potential second listing on the stock exchange in Milano. - Keyu Jin, Associate Professor of Economics at The London School of Economics and Political Science (LSE) and board member at Richemont Group and Martin Wolf, CBE, Chief Economics Commentator at the Financial Times discussed the state of the global economy and its implications for the luxury sector. - Francesca Bellettini, Deputy CEO of Kering Group, reflected on the incredibly fast growth path of Gucci in the last years and the positive way the group is facing its challenges. #FTLuxury #LuxurySummit #Venice2024 #LuxuryIndustry #FTLive

Last week, Kering announced the launch of the Kering Generation Award in Japan, joining forces with global innovation platform, CIC Tokyo. Inspired by Kering’s vision of Crafting Tomorrow’s Luxury, the award program, which aims to fast-track sustainable innovation within the luxury sector, will identify promising change-making start-ups and technologies in Japan that have the potential to challenge the current value chain, bringing a positive environmental and social impact. Under the theme of “Sustainable Fashion and Beauty," this first edition of the award program will seek start-ups that address the key phases of a product's lifetime: alternative raw materials, product manufacturing, retailing, and consumer engagement. “We need breakthrough solutions to address many of the luxury, fashion and beauty industry’s biggest sustainability challenges and Kering is convinced that promoting the region’s promising young entrepreneurs at the intersection of fashion & beauty, new technology and innovation will help unlock sustainability transformation.” - Marie-Claire Daveu, Kering Chief Sustainability and Institutional Affairs Officer. Applications are now open: https://lnkd.in/eTmZa33Y #KeringForSustainability

"After China there is China" Fascinating to see the pragmatic and strategic approach of the Arnault clan towards their most important market, which gets to some of the key principles for China success. 1 - Drive short term decisions by planning for the mid to long term. The China juggernaut of growth has had brakes on for 2 years but while the speed slowed the mass is very much there. Speed x mass = momentum well into the future 2 - If your Shanghai and Beijing flagships are back to selling at capacity then understand you have large untapped new audiences in tier 2 and 3 cities, and innovate for this. 3 - Value and acknowledge the Chinese consumer uniquely. Ideally have Pharrell Williams call out their significance on a world stage :) Scott Kerr

In the luxury retail industry, staying ahead of the competition requires setting the right goals. Business has taken a fresh approach to success metrics, replacing old-fashioned sales goals with a data-driven strategy. GIORGIO ARMANI overcame challenges such as outdated performance data, inconsistent managerial goals, and overlooked KPIs by embracing data-driven decision-making, aligning manager goals with the realities of individual stores, and instituting comprehensive, applicable performance metrics. Learn more about Whale's innovative approach and how it can inspire your business strategies. Read our full story here. https://lnkd.in/gm5Qxzjs #SpaceSight #RetailInnovation #retailanalytics

"Exquisite Elegance: Business Lessons from the World's Most Luxurious Brand" - Bernard Arnault, Chairman and CEO of LVMH (Louis Vuitton) 1. Power of Brand - Unleash it 2. Finding value in obscure places - Have an eye for detail 3. Relentless desire to be the best, and to own the best 4. Hard-nosed dealing and extreme aggressiveness in going after your goals 5. Have very long-term investment horizons 6. Brand loyalty and having the customer still crave every new product — that’s what matters. 7. Obsessing the customer 8. Doing what you know drives long-term value for the customers and the company. 9. If you want to be the best — and if you want to invest in the best — you must think like they do. 10. Create Products That Create Customers. What we do is create desire in our clients, and attract them to our products. 11. Think small. Move quickly - Be a nimble, flexible speed boat. One that can succeed and fail quickly. 12. Decentralized command - Don't Micromanage Allow your team to do what they do best: create. 13. It’s never about sales. It’s about creating desire. 14. Creates a sense of essentiality in the minds of your customers. 15. Growth is a function of high desire. Customers must want the product. 16. Allow Creators To Run The Inventions 17. Our beginnings don't determine our destination 18. Big commercial success is always hinged on “original, emblematic products” available within a limited window, fanning “maximum desirability.” https://lnkd.in/dKF2iV6Z #societyandculture #luxury #management #branding #brandstrategy

Spain's iconic Puig – the company behind Carolina Herrera, Paco Rabanne, Charlotte Tilbury, and more – went public on May 3rd. I had the privilege of discussing their IPO on the BBC News, and there's a lot to unpack about this luxury powerhouse 🇪🇸 Big Picture: Puig is entering a fiercely competitive market dominated by LVMH and Kering. It'll need serious investment 💰, savvy acquisitions, and a tech-driven mindset 🚀 to go head-to-head. Bullish Signs: Puig's seen impressive growth, especially in Asia-Pacific fueled by brands like Charlotte Tilbury Beauty. Skincare's another huge win ✨ The Future: To thrive, Puig needs three things: mastery of direct-to-consumer sales, data-driven decision-making 📈, and intelligent technology integration across its brand portfolio. L'Oréal excels at using tech to personalize the customer experience. If Puig wants to match that, scaling its innovation efforts will be crucial. But how does a smaller, niche-focused company keep up with the giants? I'm curious – what do YOU think is the key to sustained growth in the luxury market? Share your ideas in the comments! #IPO #Puig #Luxury #Beauty #Innovation #IMDImpact #FutureReady #Innovation Want more insights on future readiness? Our next indicator will launch on May 21st, ranking auto, consumer package goods, and finance industries. https://lnkd.in/e9aGvcff Stay tuned!

🎉 What a significant milestone for IÉSEG School of Management's Fashion Management program!! 🙂 Over the past 10 years, the Master's program has evolved and grown. From the outstanding faculty to the remarkable achievements of our alumni, it's a testament to the dedication and hard work of everyone involved! 👀 Take a look back at the 10th anniversary celebration in the video below

DeWu shows no signs of slowing down its already strong momentum Back in March we released our white paper: DeWu - the Crossroads of Chinese GenZ and Luxury Brands Download Here: https://lnkd.in/eqNt7k6i In the paper we show that DeWu had proven throughout 2022 to be the place for GenZ Chinese consumers (and others) to access luxury goods at: 💿 Large discounts versus the price in China thanks to global pricing differences 💿 A much wider array of products that include limited editions and old seasons that brands are no longer selling 💿 New seasons products not yet released in China to stay ahead of the trend We recently took another look at how the year is going so far to understand which brands are growing and which aren’t. This helped us to assess a combination of the desirability of a brand as well as potential increases in supply thanks to the opening of China. The results surprised us: 📀 Most brands saw above double-digit growth in QonQ revenue – with some brands even showing triple digit growth 📀 We can clearly see that new product releases are key drivers for brand growth on the platform with SS23 products performing strongly while older products showing a typical decrease in demand 📀 Select brands decreased their overall revenue; we can infer that either global supply is limited (as we would assume with Hermes when we compare to their Q1 2023 earnings report); demand for the brand is waning (which could likely be the case for Gucci based on other metrics we measure); or a mixture of both (as could be the case with Prada) Why is it important? 2022 numbers showed that based on our own projections that DeWu can account from anywhere between 10-200% of the brands’ total owned revenue in China – this means an unmet demand from the brand directly or a considerable issue with distribution – either way knowledge is power when it comes to the Chinese digital ecosystem. Reach out today to see a quote for your brands’ very own situational analysis on the platform. #china #growth #digital #brand #luxury