New article co-authored with Marie Liljedahl Grusell and Lars Nord: "Second thoughts on digital first: Exploring the development of election campaigning among Swedish political parties, 2010–2022" published in latest issue of Nordicom Review.
The study is based on a longitudinal analysis of four election campaigns in Sweden during 2010–2022 and shows that Swedish political parties have gradually integrated digital campaign features in their structure and strategy. The process is however not linear. Instead, we find a development where all parties, regardless of size and ideology, are increasingly making rational judgments of which combinations of old and new campaign methods and communication channels are most effective.
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