E.L.F. BEAUTY’s Post

Tune the e.l.f. in!🎧 We are putting our muscle behind the Women’s Sports Audio Network (WSAN), the first-ever audio platform dedicated exclusively to women’s sports. The new WSAN by iHeartMedia and Deep Blue Sports + Entertainment will ensure more equity for women in the cultural conversation around sports and athletes. It comes at a time when the investment and viewership numbers for women’s sports are on the rise. However, while elite women’s sports are currently expected to become a $1 billion industry in three years, U.S. women’s sports receives only 15% of the media coverage, according to iHeart. “Standing with every eye, lip and face means supporting the community all day, every day. Our support is especially prominent where we see the underrepresentation of women, both as athletes and in the surrounding content. So, we are taking over the mic to change the conversation,” said Kory Marchisotto, Chief Marketing Officer, e.l.f. Beauty. “It’s important to normalize positivity, inclusivity and accessibility so that equity becomes our strongest muscle. That’s how the next generation gains increasing strength to dream big and achieve their highest vision.” WASN will spotlight and celebrate the athletes who move, entertain and inspire in the game and in their personal lives, with hosts including hockey stars Madison Packer and Anya Packer, tennis Grand Slam winner Rennae Stubbs, WNBA (Women's National Basketball Association) legend sheryl swoopes, and golf media personality Tisha Alyn, as well as personalities Sarah Spain, Khristina Williams and Caitlin Thompson. We are incredibly proud to be one of the founding partners and will be listening – and amplifying – the first “Women’s Sports Reports” live at the Cannes Lions International Festival of Creativity. Learn more: https://lnkd.in/ehCBw5na

We are proud to have been named one of U.S. News & World Report's Best Companies to Work For! ❤️ 🎉 This incredible honor reflects our commitment to fostering a positive, inclusive, and empowering workplace for our e.l.f.z. At e.l.f. Beauty, we believe in the power of passion, creativity, and collaboration. We champion High Performance Teamwork to inspire our e.l.f.z to reach new orbits through the spirit of “one team, one dream.” We put our community at the center of everything we do, both externally and internally. What makes our company and culture unique? We hire a team of superheroes, each one a bold disruptor with a kind heart and create the cultural conditions necessary for innovation to thrive. The U.S. News Best Companies to Work For awards recognize organizations that excel in creating outstanding work environments, offering robust benefits, and promoting employee well-being. Thank you U.S. News for this e.l.f.ing amazing recognition. A big thank you to our incredible e.l.f.z for making this achievement possible. Your hard work, dedication, and enthusiasm drive our mission to create a different kind of beauty company. 🚀 Check out the U.S. News Best Companies to Work For list here: https://lnkd.in/ecJtgeBU

Today, we are e.l.f.ing proud to release our Show Your(s)e.l.f. episode featuring Chella Man. Chella Man is a deaf, genderqueer, trans, Chinese, and Jewish artist who has transformed their challenges into triumphs. Chella shares in their episode, “I often feel the fear of failure holds you back from making any kind of step in any direction whatsoever. So, you have to allow yourself to fail and fail and fail again to grow.” Chella is a bold disruptor with a kind heart, using their platform to inspire the many communities he touches. This growing series unites our communities and elevates incredible individuals to new heights while empowering our purpose and ethos. Premiering this inspiring piece of work at the Tribeca Festival was a giant leap not only for e.l.f. Beauty but for the industry as a whole. Beauty belongs everywhere, and we continue to surprise and delight our community through entertainment. The short is entered in the juried category Tribeca X Content Creator/Influencer and will compete for the Tribeca X Social Impact and Tribeca X Environmental Impact awards. Winners will be announced on June 11. Check out Chella’s episode here: https://lnkd.in/ewSjjRyG

e.l.f. Beauty is thrilled to debut the latest episode of our “Show Your(s)e.l.f.” documentary series at the 23rd Tribeca Festival. Our short film, featuring the inspiring Chella Man, is competing in the 2024 Tribeca X Award Competition. Our short film, featuring Chella highlights his journey as a deaf genderqueer artist, discovering beauty in resilience and triumph on the way. Other episodes in the series focus on extraordinary individuals Anastasia Pagonis, who started competitive swimming as she became blind at age 14 and advocates for mental-health initiatives; Amanda Nguyen, an activist for survivors of sexual violence and an astronaut who will proudly be the first Vietnamese woman in space this fall; and Viktoria Modesta, a bionic pop artist and innovator in the post-disability community who explores modern identity through performance, fashion, avant-garde visuals and more. Each cast member embodies unapologetic self-expression. e.l.f. strives to further empower them by handing them the mic at Tribeca, a world-renowned entertainment event. Thank you to our creative partners OBERLAND in helping us bring these important stories to life. An eyes.lips.first as the first beauty brand to show up at Tribeca with a full-wattage premiere, this moment is a giant leap for not only e.l.f. Beauty but the industry as a whole. We hope the content not only surprises and delights our community, but also serves as a big bold reminder that anything is e.l.f.ing possible. Read more about it here: https://lnkd.in/e4PPtW65

We are flexing e.l.f.’s muscle behind the incredibly empowering and inspiring world champion para swimmer Anastasia "Tas" Pagonis! 🏊♀️ As she heads into the 2024 competitive swimming season, we are so proud to announce an expanded partnership with Tas. Together, we are on a journey to make beauty more inclusive and accessible. Tas embodies our motto: “anything is e.l.f.ing possible.” She proves inclusivity is a powerful force that can lift us all up to gold. Tas lost her vision at the age of 14. Since then, the now 20-year-old has built a massive social media following by openly sharing her experiences. She shows that you can turn adversity into triumph - with the right mindset, you can empower others! 💪 Tas shared: "Working with e.l.f. has been a dream come true. I am so e.l.f.ing excited to be part of the family, and they want to tell my story in an authentic way, sharing the ups and downs. They love me for me, and they let me be me, which makes this such a great partnership." With her return to the pool coming up this summer, our partnership will showcase Tas preparing to defend her world records – and our community will go along for the ride. We'll also get to meet her beloved guide dog Radar, who is always by her side! 🐕 Tas is a beacon of inspiration, and we can’t wait to cheer her on! ✨

We've raced past 11 million visits in e.l.f. UP! on Roblox! ❤️ We brought the thrill of the Indy 500 to our community beyond the track with an eyes.lips.first. Indy-500 racing game on e.l.f. UP! And the results? e.l.f.ing amazing! Over race weekend alone, we had 380K visits! We also rewarded our community with loads of awesome UGC over the weekend: 🏁 Special Boba Tea UGC for the first 12,000 e.l.f. Beauty Squad members who connected their membership to e.l.f. UP! in Roblox. 🏁 Indy 500-inspired race helmet UGC for everyone who completed the race. 🏁 Indy 500-inspired race car reward for every player who portaled through to e.l.f. UP! from Drive World. Thank you to our community who continue to enjoy e.l.f. UP! You are the reason we keep innovating new experiences and make sure we bring you the best of beauty AND entertainment. 🚀 Let's keep racing towards new horizons! Special shout out to Twin Atlas and eGEN for creating this unforgettable experience! 🏎

Today marks the 108th racing of the Indy 500, and we couldn’t be more e.l.f.ing excited for Katherine Legge! 🏎️❤️ Katherine is putting a whole new meaning to e.l.f. speed - 230+ MPH in fact! We're making history today as the first beauty brand to serve as a primary sponsor in the largest single-day sporting event in the world. Katherine may be the only woman on the track, but she has an incredible community of legendary females cheering her on. Tune the e.l.f. in at 11am ET on NBC News to watch Katherine hit the track in her e.l.f.-branded #51 car! 🏁🚀

Thank you Christine Lagorio-Chafkin with Inc. Magazine for speaking with Tarang Amin around our Change the Board Game initiative and So Many Dicks marketing – and for giving us the space to champion inclusivity in boardrooms and diversity of thought to power business.    As Tarang said: "One of the points I wanted to make was that there's immense talent out there in terms of women and people of color. And the data is clearly there: Diverse teams perform better than homogeneous teams."   We're proud to have sparked an important conversation with our So Many Dicks campaign, addressing the need for more diversity on corporate boards across the U.S.    Under Tarang’s leadership, we have built a board that’s 2/3 women and 1/3 diverse — 1 of only 4 public publicly traded companies (out of 4,200!) in the U.S. to do so.   Our eye-catching marketing in Lower Manhattan declaring "So many Dicks, so few of everyone else" highlights this eyebrow-raising statistic: There are more men named Richard, Rick, or Dick than entire groups of underrepresented people. This campaign is more than just a statement; it’s a call to action.   Read the full story here: https://lnkd.in/expvMcXQ

“Fiscal 2024 marked our strongest year of net sales growth on record, a continuation of the exceptional, consistent, category-leading growth we’ve delivered,” said Tarang Amin, e.l.f. Beauty’s Chairman and Chief Executive Officer, as he delivered the company’s earnings results for the fourth quarter and full Fiscal 2024.    💥Top highlights:  - Reached over $1B in net sales in our Fiscal Year 2024 - Increased rank to become #2 U.S. color cosmetics brand [Nielsen XAOC latest 12 weeks ending 3/23/24] - Achieved 21 consecutive quarters of net sales and market share growth - Delivered 77% net sales growth year over year   At e.l.f. Beauty, we lead with purpose and drive results. We also believe this is just the beginning as we see whitespace in color cosmetics, skin care and international markets. Huge praise and gratitude to every amazing e.l.f. and e.l.f. partner who continues to show that anything is e.l.f.ing possible! 🎥 Watch the webcast: https://lnkd.in/e9KrtP-R 📰 Read the press release: https://lnkd.in/eKFNisUW